Petco Health and Wellness Company, Inc. (WOOF): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico del cuidado y el bienestar de las mascotas, Petco Health and Wellness Company, Inc. (WOOF) surge como una fuerza transformadora, revolucionando cómo los dueños de mascotas se acercan a las necesidades de salud y estilo de vida holísticos de sus compañeros peludos. Al integrar a la perfección, los servicios minoristas, veterinarios, las plataformas digitales y las soluciones de atención personalizada, PETCO ha creado un modelo comercial integral que va más allá de las tiendas tradicionales de suministro de mascotas, creando un ecosistema que atiende las expectativas evolutivas de los padres de mascotas modernas en diversos demografía.

Petco Health and Wellness Company, Inc. (WOOF) - Modelo de negocios: asociaciones clave

Proveedores de servicios veterinarios para clínicas en la tienda

Petco se asocia con VETCO Vaccination Clinics, que brinda servicios de vacunación en más de 1,000 ubicaciones en los Estados Unidos. A partir de 2023, estas clínicas ofrecen:

Servicio	Rango de precios promedio	Volumen de vacunación anual
Vacunas de mascotas centrales	$ 15 - $ 45 por vacuna	Aproximadamente 500,000 vacunas de mascotas anualmente
Exámenes de bienestar	$ 45 - $ 75 por examen	Más de 250,000 cheques de bienestar por año

Fabricantes de productos y productos para mascotas

Las asociaciones de fabricación clave incluyen:

• Royal Canin: asociación exclusiva de alimentos para mascotas
• Dieta de ciencias de Hill: proveedor de nutrición primaria
• Blue Buffalo: Línea de comida de mascotas premium

Fabricante	Volumen de suministro anual	Contribución de ingresos
Royal Canin	12 millones de bolsas de comida para mascotas	$ 180 millones en ingresos anuales
Dieta de ciencias de Hill	9 millones de bolsas de comida para mascotas	$ 145 millones en ingresos anuales

Socios de tecnología para comercio electrónico y plataformas digitales

Las asociaciones digitales se centran en mejorar la experiencia de compra en línea:

• Salesforce: gestión de relaciones con el cliente
• Adobe Commerce: plataforma de comercio electrónico
• Google Cloud: Infraestructura en la nube

Socio tecnológico	Servicio proporcionado	Inversión anual
Salesforce	CRM y gestión de datos del cliente	$ 3.2 millones
Adobe Commerce	Desarrollo de la plataforma de comercio electrónico	$ 2.7 millones

Compañías de seguros de mascotas

Las asociaciones de seguro estratégico incluyen:

• Trupanion: proveedor de seguro de mascotas primario
• Nationwide: seguro integral para mascotas

Socio	Políticas ofrecidas	Volumen de política anual
Trupanión	Cobertura integral de salud de mascotas	45,000 nuevas políticas anualmente
A escala nacional	Planes de seguro para mascotas de varios niveles	35,000 nuevas políticas anualmente

Organizaciones de bienestar animal y rescate

Asociaciones sin fines de lucro centradas en el bienestar animal:

• ASPCA: apoyo nacional de adopción
• Best Friends Animal Society: Iniciativas de rescate

Organización	Enfoque de asociación	Contribución anual
ASPCA	Programas de adopción de mascotas	$ 500,000 en soporte anual
Mejores amigos Sociedad Animal	Rescate y rehabilitación	$ 350,000 en fondos anuales

Petco Health and Wellness Company, Inc. (WOOF) - Modelo de negocio: actividades clave

Venta de productos de mascotas minoristas en canales físicos y en línea

A partir del cuarto trimestre de 2023, Petco opera 1.500 tiendas minoristas en los Estados Unidos. Los ingresos por ventas en línea alcanzaron $ 768 millones en el año fiscal 2023, lo que representa el 26.3% de los ingresos totales de la compañía.

Canal de ventas	Número de ubicaciones/plataformas	Ingresos anuales (2023)
Tiendas minoristas físicas	1,500	$ 2.15 mil millones
Plataforma de comercio electrónico en línea	1	$ 768 millones

Servicios de salud veterinarios

Petco opera 500 hospitales veterinarios a través de sus marcas Vetco y Thrive a partir de 2024.

• Ingresos de servicio veterinario promedio por ubicación: $ 425,000 anualmente
• Ingresos totales de servicios veterinarios: $ 212.5 millones en 2023

Consultoría de nutrición y bienestar de las mascotas

Petco ofrece asesoramiento nutricional en 1.200 ubicaciones de tiendas con nutricionistas de mascotas certificados.

Tipo de servicio	Número de ubicaciones	Costo de consulta promedio
Consulta de nutrición para mascotas	1,200	$ 75 por sesión

Administración de plataforma digital

El ecosistema digital de Petco incluye aplicaciones móviles y plataforma de comercio electrónico con 12 millones de usuarios activos en 2023.

• Descargas de aplicaciones móviles: 4.2 millones
• Inversión de plataforma digital: $ 45 millones en 2023

Servicios de capacitación y preparación para mascotas

Petco ofrece servicios de capacitación y preparación en 1,400 ubicaciones en todo el país.

Categoría de servicio	Número de ubicaciones	Ingresos anuales
Capacitación para mascotas	1,400	$ 185 millones
Aceo de mascotas	1,400	$ 312 millones

Petco Health and Wellness Company, Inc. (WOOF) - Modelo de negocio: recursos clave

Extensa red de tiendas minoristas

A partir de 2023, Petco opera 1.500 tiendas minoristas En todo Estados Unidos, con presencia física en 50 estados. El desglose de la tienda incluye:

Tipo de tienda	Número de ubicaciones
Tiendas tradicionales de Petco	1,453
Tiendas de formato más pequeñas	47

Infraestructura digital de comercio electrónico

Las capacidades de la plataforma digital incluyen:

• Sitio web de comercio electrónico con $ 1.5 mil millones en ventas anuales en línea
• Aplicación móvil con 10 millones de usuarios activos
• Capacidades de cumplimiento omnicanal

Profesionales de cuidado veterinario y de cuidado de mascotas capacitados

Estadísticas de la fuerza laboral profesional:

Categoría profesional	Número de profesionales
Veterinarios	350
Técnicos veterinarios certificados	1,200
Especialistas en cuidado de mascotas	5,000

Reputación de marca fuerte

Métricas de valoración de la marca:

• Valor de marca estimado en $ 2.3 mil millones
• Tasa de fidelización del cliente del 68%
• Puntuación del promotor neto: 61

Líneas de productos propietarias y marcas exclusivas

Detalles de la cartera de productos:

Categoría de productos	Número de marcas exclusivas	Ingresos anuales
Comida para mascotas	12	$ 750 millones
Accesorios para mascotas	8	$ 350 millones
Atención médica para mascotas	5	$ 450 millones

Petco Health and Wellness Company, Inc. (WOOF) - Modelo de negocio: propuestas de valor

Soluciones integrales de salud y bienestar de las mascotas

A partir del cuarto trimestre de 2023, Petco reportó $ 1.63 mil millones en ingresos totales, con servicios de salud y bienestar de PET que contribuyen significativamente a su propuesta de valor.

Categoría de servicio	Ingresos anuales	Cuota de mercado
Servicios veterinarios	$ 435 millones	12.5%
Programas de bienestar	$ 287 millones	8.2%

Compras individuales para suministros y servicios para mascotas

Petco opera 1.500 ubicaciones minoristas con un enfoque omnicanal integrado.

• Las ventas en línea crecieron un 27% en 2023
• Integración de plataforma digital y en la tienda y
• Más de 50,000 SKU de productos únicos

Productos para mascotas curadas de alta calidad

Categoría de productos	Venta anual	Índice de crecimiento
Comida de mascota premium	$ 672 millones	15.3%
Accesorios especializados	$ 289 millones	11.7%

Cuidado y asesoramiento veterinario profesional

Petco opera 500 hospitales veterinarios a través de VETCO y redes de asociación.

• Costo de consulta promedio: $ 65
• Servicios de vacunación en más de 1,000 ubicaciones
• Consultas de telesalud disponibles

Programas personalizados de nutrición y bienestar de las mascotas

Los planes de nutrición personalizados generaron $ 124 millones en 2023.

Tipo de programa	Suscriptores	Gasto anual promedio
Suscripción nutricional	185,000	$215
Seguimiento de bienestar	275,000	$135

Petco Health and Wellness Company, Inc. (WOOF) - Modelo de negocios: relaciones con los clientes

Membresía del programa de fidelización

Programa de lealtad de Petco, Cuidado vital, tiene las siguientes estadísticas clave:

Métrico	Valor
Miembros de lealtad total	36 millones
Tarifa anual de membresía	$19.99
Tasa de compra de repetición del miembro	78%

Compromiso digital personalizado del cliente

Las métricas de compromiso digital incluyen:

• Descargas de aplicaciones móviles: 4.2 millones
• Usuarios activos mensuales promedio: 1.8 millones
• Características de personalización digital: 12 algoritmos de recomendación únicos

Consulta de expertos en la tienda

Tipo de consulta	Disponibilidad
Expertos de nutrición para mascotas	Disponible en más de 1,500 tiendas
Servicios veterinarios	400+ hospitales veterinarios en la tienda
Consultas de capacitación	Sesiones semanales en el 70% de las ubicaciones

Soporte y recursos en línea

Canales de soporte en línea:

• Chat de servicio al cliente 24/7
• Tiempo de respuesta de soporte por correo electrónico: 4-6 horas
• Base de conocimiento en línea: más de 500 artículos

Construcción de la comunidad a través de eventos y talleres de mascotas

Categoría de eventos	Recuento anual
Eventos de adopción	1,200+
Talleres de capacitación para mascotas	3,600+
Sesiones de participación comunitaria	5,000+

Petco Health and Wellness Company, Inc. (WOOF) - Modelo de negocios: canales

Tiendas minoristas físicas

A partir de 2023, Petco opera 1.500 ubicaciones minoristas En los Estados Unidos, México y Puerto Rico. Las tiendas minoristas de la compañía promedian aproximadamente 4.500 pies cuadrados y ofrecer una gama integral de productos y servicios para mascotas.

Métrica de almacenamiento	Valor
Ubicaciones minoristas totales	1,500
Tamaño promedio de la tienda	4.500 pies cuadrados
Presencia geográfica	Estados Unidos, México, Puerto Rico

Sitio web de comercio electrónico

Petco.com generado $ 1.7 mil millones en ventas digitales en 2022, representando 30% de los ingresos totales de la empresa. El sitio web ofrece:

• Catálogo de productos integral
• Servicios de auto-envío y suscripción
• Envío gratis en pedidos superiores a $ 49

Aplicación móvil

La aplicación móvil de Petco tiene 3.2 millones de usuarios activos A partir de 2023, con características que incluyen:

• Billetera digital para recompensas
• Gestión de recetas
• Servicios de telesalud veterinarios

Plataformas de redes sociales

Plataforma	Recuento de seguidores
Instagram	1.2 millones
Facebook	2.5 millones
Tiktok	350,000

Mercados de terceros en línea

Petco vende a través Plataformas en línea de Amazon, Chewy y Walmart, que contribuye aproximadamente 12% de las ventas digitales.

Mercado	Contribución de ventas
Amazonas	6%
Chewy	3%
Walmart	3%

Petco Health and Wellness Company, Inc. (WOOF) - Modelo de negocios: segmentos de clientes

Dueños de mascotas en diferentes datos demográficos

Según la encuesta nacional de propietarios de mascotas 2021-2022 de la American Pet Products Association, el 70% de los hogares estadounidenses poseen una mascota, que representa aproximadamente 90.5 millones de hogares.

Demografía de la propiedad de mascotas	Porcentaje
Dueño de perros	48.2%
Dueños de gatos	31.9%
Otros tipos de mascotas	19.9%

Padres Millennial y Gen Z Pet

Petco informa que el 67% de los dueños de mascotas de 18 a 34 años consideran a sus mascotas como miembros de la familia.

• Tasa de posesión de mascotas milenarias: 57%
• Gen Z Tasa de propiedad de mascotas: 43%
• Gasto promedio anual de mascotas para estos datos demográficos: $ 1,285

Entusiastas del cuidado de mascotas profesionales

Segmento profesional	Tamaño del mercado
Peluqueros profesionales	56,000 profesionales
Entrenadores de perros profesionales	44,500 profesionales
Instalaciones de embarque de mascotas	12,500 instalaciones

Profesionales veterinarios

PETCO colabora con aproximadamente 20,000 clínicas veterinarias en todo el país.

• Veterinarios totales en los Estados Unidos: 124,000
• Porcentaje de veterinarios que se asocian con Petco: 16.1%
• Ingresos anuales de clínica veterinaria promedio: $ 750,000

Abogados de rescate de animales y bienestar

La Fundación Petco apoya más de 4,500 organizaciones de bienestar animal anualmente.

Tipo de organización de bienestar	Número de organizaciones
Refugios de animales locales	3,200
Organizaciones nacionales de bienestar animal	850
Grupos de rescate específicos de la raza	450

Petco Health and Wellness Company, Inc. (WOOF) - Modelo de negocio: Estructura de costos

Almacenar operaciones y mantenimiento

Costos anuales de mantenimiento y operaciones de la tienda: $ 387.4 millones en el año fiscal 2022

Categoría de costos	Cantidad (2022)
Alquiler y ocupación	$ 214.3 millones
Utilidades	$ 62.5 millones
Mantenimiento de equipos de almacenamiento	$ 45.6 millones
Limpieza y saneamiento	$ 25.9 millones

Adquisición de inventario

Gastos de adquisición de inventario total: $ 2.97 mil millones en el año fiscal 2022

• Alimentos y suministros para mascotas: $ 1.82 mil millones
• Pets en vivo: $ 456 millones
• Inventario de servicios veterinarios: $ 692 millones

Salarios y capacitación de los empleados

Costos laborales totales: $ 803.6 millones en el año fiscal 2022

Categoría de empleado	Salario anual promedio
Personal minorista	$35,200
Profesionales veterinarios	$82,500
Empleados corporativos	$95,300
Gastos de capacitación	$ 24.3 millones

Tecnología y desarrollo de plataforma digital

Inversión de tecnología total: $ 127.5 millones en el año fiscal 2022

• Desarrollo de la plataforma de comercio electrónico: $ 62.3 millones
• Aplicación móvil: $ 18.7 millones
• Infraestructura: $ 46.5 millones

Gastos de marketing y adquisición de clientes

Gastos de marketing total: $ 215.6 millones en el año fiscal 2022

Canal de marketing	Gasto
Marketing digital	$ 89.4 millones
Publicidad tradicional	$ 62.7 millones
Programa de fidelización de clientes	$ 33.5 millones
Eventos promocionales	$ 30.0 millones

Petco Health and Wellness Company, Inc. (WOOF) - Modelo de negocios: flujos de ingresos

Ventas minoristas de productos para mascotas

En el año fiscal 2023, Petco reportó ventas netas totales de $ 4.66 mil millones. Desglose de ventas de productos:

Categoría	Ganancia	Porcentaje
Comida para mascotas	$ 1.89 mil millones	40.6%
Bienes duros	$ 1.24 mil millones	26.6%
Animales vivos	$ 0.37 mil millones	7.9%

Tarifas de servicio veterinario

Petco opera más de 600 hospitales veterinarios a través de Petco Love, generando ingresos anuales del servicio veterinario de aproximadamente $ 250 millones.

Consultas de nutrición para mascotas

• Consultas de nutrición gratuitas ofrecidas en la tienda
• Ingresos anuales estimados de los servicios de nutrición: $ 35 millones

Servicios de aseo y capacitación

Los servicios de aseo y capacitación generaron $ 475 millones en el año fiscal 2023:

Servicio	Ganancia
Preparación de perros	$ 365 millones
Capacitación para mascotas	$ 110 millones

Comisiones de seguro para mascotas

A través de la asociación con Trupanion, PETCO genera aproximadamente $ 25 millones en ingresos anuales de la Comisión de Seguros.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Value Propositions

You're looking at the core reasons why a pet parent chooses Petco Health and Wellness Company, Inc. over competitors right now. It's not just about selling bags of kibble anymore; it's about the entire health journey.

Integrated pet health and wellness ecosystem (products plus services).

The value proposition centers on combining physical goods with essential care. This integration is what fortifies the competitive moat against online-only players. For the first quarter of fiscal 2025, the Services segment, which includes veterinary care and grooming, was a bright spot, delivering positive net sales of 1% year over year. This segment is noted as Petco Health and Wellness Company, Inc.'s fastest-growing business.

Higher-margin services (vet, grooming) with 60% to 80% gross margins.

The strategic importance of services is clear when you look at the margin differential. While the overall company gross profit margin was reported at 39.3% in Q2 2025 and 38.9% in Q3 2025, the services component is where the real margin potential lies. The services segment, like veterinary care, is cited as commanding gross margins in the range of 60% to 80%, significantly outpacing the 25% to 35% margins typical for traditional product sales.

Curated, premium product assortment, including fresh and frozen food.

Petco Health and Wellness Company, Inc. offers a mix of national brands and owned brands like WholeHearted, Reddy, and Well & Good. The company is actively managing its assortment based on consumer shifts. For the thirteen weeks ended August 2, 2025, consumables revenue was down 2.0% year-over-year. The focus on premium nutrition, specifically fresh and frozen food, is a key differentiator, tapping into a market segment that was projected to reach approximately $4 billion by 2025 as of early 2022.

Here's a quick look at the revenue breakdown context from the fiscal year ending February 1, 2025:

Revenue Category (FY End Feb 1, 2025)	Approximate Annual Revenue
Total Net Sales	$6.12 billion
Consumables (Q2 2025, 13 weeks)	Down 2.0% Y/Y

Omnichannel convenience: buy online, pick up in-store (BOPIS) and delivery.

Convenience is baked into the model through digital integration. The e-commerce platform and mobile app are central, supporting options like buy online, pick up in-store and same-day delivery. The physical footprint supports this integration, with Petco Health and Wellness Company, Inc. operating approximately 1,398 pet care centers in the U.S. and Puerto Rico as of the last 10-K filing. The company planned for net store closures of approximately ~20 for the full fiscal year 2025.

Customer engagement is further driven by the loyalty structure:

• Participation in the paid Vital Care Premier tier grew from 40% to 66.7% in 2024.
• The company plans a relaunch of the Vital Care members program in 2026.

The goal is to reinforce Petco Health and Wellness Company, Inc. as a reliable destination for all pet care needs.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Customer Relationships

You're looking at how Petco Health and Wellness Company, Inc. (WOOF) keeps its customers engaged, which is key since services are their fastest-growing segment. As of the third quarter of 2025, Petco operated 1,389 stores in the US, part of a network spanning over 1,500 centers across the US, Mexico, and Puerto Rico.

Vital Care loyalty program for recurring revenue and subscription services

The Vital Care program is central to locking in high-value shoppers and building recurring revenue, though the current structure was being deemphasized ahead of a planned relaunch in 2026. The goal of the 2026 relaunch is to create a more personalized long-term loyalty experience. Even with the deemphasis, the program's structure gives you an idea of the commitment. The paid tier, Vital Care Premier, for dogs and cats costs $24.99 per month, while companion animal plans are $9.99 per month.

Here's what the Premier tier offered as of late 2025:

Benefit Category	Dog/Cat Premier Benefit	Small Pet Premier Benefit
Routine Vet Exams	Unlimited at Vetco Total Care or $20 Reward	$20 Vital Care Rewards (up to twice yearly)
Monthly Rewards	$15 Vital Care Rewards	$5 Vital Care Rewards
Nutrition Discount	10% off	15% off
Grooming/Litter Discount	20% off grooming OR 20% off litter	15% off supplies

The company previously reported that Vital Care members had a 3.5 times higher lifetime value than regular shoppers. Services overall, which include grooming and veterinary care, delivered positive net sales growth of 1% year-over-year in Q1 2025. Petco optimizes its existing fleet of 300 veterinary hospital locations.

Personalized engagement driven by customer data

Petco Health and Wellness Company, Inc. uses sophisticated data analytics to drive engagement. Their e-commerce platform tracks customer preferences and pet profiles. This allows for hyper-personalization, such as delivering tailored content about joint supplements or seasonal allergies based on a pet's breed and age. The company is actively using qualitative and quantitative customer analytics as part of its "North Star" initiative to inform the loyalty program scaling planned for 2026. This data-driven approach aims to enhance the customer experience and drive repeat purchases.

High-touch, in-store service from Petco partners (employees)

The physical store experience remains a core relationship touchpoint, especially for services. Petco is focusing on improving customer satisfaction by optimizing its customer support infrastructure, which includes its physical locations. The company views its service offering as what fortifies its competitive moat. Associates are positioned as knowledgeable partners in pet health and wellness. The company is working on enhancing the store experience as part of its transformation strategy.

Self-service digital tools via the Petco app and websites

Digital tools are integrated to support the omnichannel experience, particularly for services. Petco upgraded the software used to book grooming appointments to offer customers more flexibility and time slots.

• Almost 50% of customers schedule a grooming appointment online.
• The Vital Care membership dashboard is accessible on petco.com and the Petco app for tracking care plans.
• Digital experience enhancements are a key focus to stimulate growth, including revisiting and scaling the membership program in 2026.
• The company is working to increase visibility into order tracking for omnichannel customers.

Finance: draft 13-week cash view by Friday.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Channels

You're looking at how Petco Health and Wellness Company, Inc. gets its value proposition-the integrated pet health and wellness offering-into the hands of pet parents. The channel strategy is clearly multi-pronged, balancing the traditional brick-and-mortar strength with necessary digital expansion.

Physical retail stores (the primary point of service delivery).

The physical footprint remains central to the Petco Health and Wellness Company, Inc. model, serving as the hub for product sales and high-touch services. As of the end of the third quarter of fiscal 2025, the company operated 1,389 Petco stores across the U.S.. This count reflects a continued refinement of the fleet, with a total of 25 net store closures in fiscal 2024 and 9 additional net closures year-to-date in 2025 as of Q3. The physical locations are designed as one-stop shops, integrating product sales with essential services. For instance, the in-store experience often includes grooming salons, dog training areas, and Vetco clinics. Geographically, California leads the U.S. presence with 190 locations, representing about 14% of the total U.S. stores, followed by Texas with 130 stores (10%) and Florida with 75 stores (6%).

The performance of the physical channel is a key driver. In the third quarter of 2025, in-store performance was noted as stronger than the total comparable sales figure, which was dragged down by e-commerce softness.

The breakdown of Q3 2025 net sales by category shows the relative contribution of in-store driven segments:

Category	Q3 2025 Net Sales (Millions USD)	Q3 2024 Net Sales (Millions USD)
Consumables	$731	$753
Supplies	$478	$510
Services and Other	$255	$248

E-commerce platforms (petco.com, petcoach.co, pupbox.com).

The digital channels, including petco.com and pupbox.com, are crucial for reaching customers beyond the immediate vicinity of a physical store and for handling recurring needs. The company also offers services through petcoach.co. While the overall strategy emphasizes an integrated omni-channel experience, the digital sales component faced headwinds in the near term. For the third quarter of 2025, comparable sales declined 2% year-over-year, with the company specifically noting softness in e-commerce that offset stronger in-store results. Overall net sales for Q3 2025 were $1.46 billion. The full-year 2025 outlook projected overall net sales to be down low single digits versus the prior year.

The company is focused on enhancing digital capabilities as part of its transformation, which includes a revamped membership offering and repeat delivery options.

Mobile app for shopping, appointments, and loyalty management.

The Petco mobile application serves as a direct-to-consumer engagement tool, facilitating shopping, service bookings, and loyalty program interaction. The app has garnered 379K Ratings on the App Store with an average score of 4.7. The platform allows users to buy items in the app for pickup at over 1,000 U.S. locations, leveraging Curbside Pickup. Despite its functionality for basics like pet profiles and tracking history, external feedback suggests technical challenges, with estimated daily downloads around 1,666 in late 2025, ranking the app in the 33rd percentile against industry peers for downloads. The app helps manage and track a pet's complete health and needs, offering features like Care Reminders for things like flea/tick treatments and vaccinations.

Key app-related statistics as of late 2025:

• Estimated daily downloads: 1,666
• App Store Rating: 4.7 stars
• Number of App Store Ratings: 379K
• Pickup locations available: Over 1,000
• Peer ranking for downloads: 33rd percentile

Shop-in-shop concepts (e.g., inside Lowe's stores).

While the outline specifies shop-in-shop concepts, specific, verifiable data regarding the number of these external partnerships or their financial contribution for late 2025 was not present in the latest public reports. The primary physical channel focus remains on the company's own fleet of 1,389 stores. The strategy emphasizes integrating services like Vetco clinics and grooming directly within the Petco store footprint to differentiate the physical experience.

Finance: review Q3 2025 digital sales conversion rate against Q2 2025 by Friday.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Customer Segments

You're looking at the core groups Petco Health and Wellness Company, Inc. (WOOF) is trying to serve as they push their wellness transformation. It's a mix of the traditional retailer and the high-touch service provider, and the numbers from late 2025 show that mix clearly.

Affluent pet parents focused on premium health and wellness.

This segment is the target for the higher-margin offerings, even if the overall revenue base is still dominated by staples. The company's strategy hinges on capturing the spend from pet parents prioritizing integrated care, which is why the Services segment is called the critical growth engine for margins. While we don't have a direct dollar figure for this specific group's spend as of late 2025, their behavior is reflected in the performance of the services side of the business, which is the company's competitive moat.

• Services and Vet care revenue jumped 10% in the first quarter of 2025.
• Services, which include grooming and veterinary care, delivered positive net sales of 1% year-over-year in Q1 2025.
• Services areas can command gross margins of 60% to 80%, significantly higher than product sales.

Customers enrolled in the Vital Care loyalty and subscription programs.

The loyalty base is substantial, though the program itself is slated for a refresh. You need to know the scale they are working with as they prepare for the relaunch. The company unified over 24 million subscribers under the Vital Care umbrella as of early 2023, which is the latest public figure for the combined base.

Vital Care Tier	Cost Structure (Dog/Cat)	Key Feature Example
Vital Care Core	Free to enroll	Automatic transition from old Pals Rewards members.
Vital Care Premier (Monthly)	$24.99 per month (plus tax)	Unlimited routine vet exams at Vetco Total Care locations.
Vital Care Premier (Yearly)	$239.88 per year (plus tax)	Offers 20% savings compared to the monthly rate.

The management team is actively planning to relaunch the Vital Care members program in 2026 to create a more personalized long-term loyalty experience.

Pet owners seeking integrated, one-stop-shop pet services (vet, grooming).

This group is the direct beneficiary of the company's push to be an ecosystem, not just a store. They are the ones driving the higher-margin revenue that is improving profitability, even when overall sales are soft. The focus on in-person services is what management believes fortifies their competitive moat against online-only rivals.

• The company is improving the omnichannel experience for services like grooming and veterinary care following the Q1 2025 earnings call.
• Management is leaning into these services to drive in-store traffic, retention, and loyalty.

Value-conscious customers for core consumables and supplies.

This is the bedrock of the business, the segment that keeps the lights on, but it's also the most sensitive to macroeconomic pressures. You can see the weight of this segment in the revenue breakdown, even as the company works to shift focus.

The core retail side still dwarfs the services side in terms of sheer volume. For the full fiscal year 2025, the company projected net sales to be down in the low single-digit percentage range, with a full-year revenue of approximately $6.12 billion.

• Consumables (food and treats) and Supplies together account for over 83% of total revenue.
• In Q3 2025, net sales were $1.5 billion, representing a 3.1% decrease year-over-year.
• Comparable sales in Q3 2025 decreased by 2.2% year-over-year, suggesting customers are visiting less or buying less per trip.

Finance: draft 13-week cash view by Friday.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving Petco Health and Wellness Company, Inc.'s operations as they push through their transformation strategy. The cost structure is heavily influenced by maintaining a large physical footprint while aggressively managing inventory and debt.

Cost of Goods Sold (COGS) for product inventory remains a primary cost, though the company is actively trimming inventory levels. For the first quarter of fiscal 2025, the Cost of sales for Products was reported at $766,285 thousand. This focus on inventory discipline is intended to reduce carrying costs and obsolescence, which directly impacts this line item.

The high debt load is a significant fixed cost. For the full fiscal year 2025 outlook, Petco Health and Wellness Company, Inc. projects the net interest expense to be approximately $125 million. This expense is a direct consequence of their capital structure, which leans heavily on debt financing.

Store operating expenses are substantial due to the physical network. Primary uses of cash in operating activities related to the stores include:

• Occupancy-related costs for pet care centers and distribution centers.
• Employee-related expenditures, covering labor for the store fleet.
• Freight and warehousing costs associated with moving product inventory.

Investment in the future operational base is managed through Capital Expenditures (CapEx). For fiscal 2025, Petco Health and Wellness Company, Inc. has guided CapEx to be in the range of $125 million to $130 million. This spending is earmarked for critical areas like IT infrastructure upgrades and necessary store remodels to support the evolving service model.

Selling, General, and Administrative (SG&A) expenses are under active management for efficiency. In the second quarter of fiscal 2025, the company noted a 7% reduction in SG&A expenses year-over-year, contributing to margin improvement. While the company is focused on cost discipline, the specific projection of $150 million in annualized savings by year-end is not explicitly confirmed in the latest public guidance, though the trend shows clear expense leverage.

Here are the key financial figures related to the cost structure as of the latest guidance:

Cost Component	Reported/Projected Amount (FY2025)	Context/Period
Net Interest Expense	~$125 million	Full Year 2025 Outlook
Capital Expenditures (CapEx)	$125 million to $130 million	Full Year 2025 Outlook
Cost of Sales: Products	$766,285 thousand	Q1 2025
SG&A Reduction Trend	7% decrease year-over-year	Q2 2025 Performance
Total Cost of Sales (YTD)	$1,826,641 thousand	39 Weeks Ended November 1, 2025

Finance: draft 13-week cash view by Friday.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Revenue Streams

You're looking at the core ways Petco Health and Wellness Company, Inc. brings in cash, which is definitely shifting from just selling stuff to providing ongoing care. Honestly, the biggest chunk still comes from physical goods, but the growth story is all about services right now.

Product Sales (consumables, supplies, food) - the largest, but slowing, stream.

Product sales are the foundation, but this stream is showing signs of slowing down. For context, the last reported full fiscal year revenue base was approximately $6.1 billion, and the Fiscal Year 2025 outlook projects net sales to be down by low single-digits, reflecting macroeconomic pressures and strategic store closures.

Here's the quick math on how the product side breaks down, based on the most recent detailed segment reporting:

Revenue Category	Approximate Amount	Percentage of Total Revenue
Consumables (Food, etc.)	$3.0 billion	49.8%
Supplies & Companion Animals	$2.1 billion	33.9%
Total Product Sales (Estimated)	$5.1 billion	83.7%

The gross margins for these product categories typically run between 25% to 35%, which is why the shift is so important.

Services Revenue (grooming, training, veterinary care) - the fastest-growing segment.

This is where the company is putting its strategic chips, as services command much higher margins, often in the 60% to 80% range. In the first quarter of Fiscal Year 2025, services revenue actually saw a 1% increase year-over-year, hitting $252 million, while product sales declined. This segment is the clear growth engine.

Key components driving this segment include:

• Grooming appointments and bookings.
• In-store training classes and consultations.
• Veterinary services through Vetco clinics and full-service hospitals.

Subscription and Membership Fees (Vital Care program).

The Vital Care program is designed to lock in recurring revenue and increase customer lifetime value by bundling services and products. While specific, up-to-date subscription fee revenue amounts aren't always broken out separately in the headline guidance, the program is central to driving repeat visits for the high-margin services mentioned above. It's about securing that ongoing relationship.

FY2025 Financial Outlook Numbers.

The company has been focused on profitability improvements, leading to guidance adjustments. For the full Fiscal Year 2025, the latest raised guidance for Adjusted EBITDA is between $385 million and $395 million, up from the prior range of $375 million to $390 million. The Net Sales expectation for FY2025 remains a decline in the low single-digit percentage range from the prior year's $6.1 billion total net revenue.

To be defintely clear on the forward-looking targets based on the latest reports:

Metric	FY2025 Guidance Range (Latest Reported)
Net Sales	Down low single digits (from ~$6.1 billion base)
Adjusted EBITDA	$385 million to $395 million

Finance: draft 13-week cash view by Friday.