Petco Health and Wellness Company, Inc. (Woof): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico dos cuidados com animais de estimação e bem -estar, a Petco Health and Wellness Company, Inc. (Woof) surge como uma força transformadora, revolucionando como os donos de animais abordam as necessidades de saúde e estilo de vida de seus companheiros peludos. Ao integrar perfeitamente o varejo, serviços veterinários, plataformas digitais e soluções de atendimento personalizado, a PETCO criou um modelo de negócios abrangente que vai além das lojas tradicionais de suprimentos de animais, criando um ecossistema que atende às expectativas em evolução dos pais modernos de animais de estimação em diversos dados demográficos.

Petco Health and Wellness Company, Inc. (Woof) - Modelo de negócios: Parcerias -chave

Provedores de serviços veterinários para clínicas na loja

A PETCO faz parceria com clínicas de vacinação da VETCO, fornecendo serviços de vacinação em mais de 1.000 locais nos Estados Unidos. A partir de 2023, essas clínicas oferecem:

Serviço	Faixa de preço médio	Volume anual de vacinação
Vacinas principais de animais de estimação	$ 15 - $ 45 por vacina	Aproximadamente 500.000 vacinas para animais de estimação anualmente
Exames de bem -estar	$ 45 - $ 75 por exame	Mais de 250.000 cheques de bem -estar por ano

Fabricantes de alimentos e produtos para animais de estimação

As principais parcerias de fabricação incluem:

• Royal Canin: Parceria de Alimentos para Animais
• Dieta científica de Hill: provedor de nutrição primária
• Buffalo azul: linha de comida de estimação premium

Fabricante	Volume anual de oferta	Contribuição da receita
Royal Canin	12 milhões de sacos de comida de estimação	US $ 180 milhões em receita anual
Dieta científica de Hill	9 milhões de sacos de comida de estimação	US $ 145 milhões em receita anual

Parceiros de tecnologia para plataformas de comércio eletrônico e digital

As parcerias digitais se concentram em aprimorar a experiência de compra on -line:

• Salesforce: Gerenciamento de relacionamento com o cliente
• Adobe Commerce: plataforma de comércio eletrônico
• Google Cloud: Infraestrutura em nuvem

Parceiro de tecnologia	Serviço prestado	Investimento anual
Salesforce	CRM e gerenciamento de dados do cliente	US $ 3,2 milhões
Adobe Commerce	Desenvolvimento da plataforma de comércio eletrônico	US $ 2,7 milhões

Companhias de seguros para animais de estimação

Parcerias de seguro estratégico incluem:

• Trupanion: provedor de seguros de animais de estimação primário
• Em todo o país: seguro abrangente de animais de estimação

Parceiro de seguro	Políticas oferecidas	Volume de política anual
Trupanion	Cobertura abrangente de saúde para animais de estimação	45.000 novas políticas anualmente
Em todo o país	Planos de seguro para animais de estimação de vários níveis	35.000 novas políticas anualmente

Organizações de bem -estar e resgate animal

Parcerias sem fins lucrativos focadas no bem -estar animal:

• ASPCA: suporte nacional de adoção
• Best Friends Animal Society: Iniciativas de resgate

Organização	Foco em parceria	Contribuição anual
ASPCA	Programas de adoção de animais de estimação	US $ 500.000 em suporte anual
Melhores Amigos Sociedade Animal	Resgate e reabilitação	US $ 350.000 em financiamento anual

Petco Health and Wellness Company, Inc. (Woof) - Modelo de negócios: Atividades -chave

Vendas de produtos para animais de estimação em varejo em canais físicos e online

A partir do quarto trimestre de 2023, a Petco opera 1.500 lojas de varejo nos Estados Unidos. A receita de vendas on -line atingiu US $ 768 milhões no ano fiscal de 2023, representando 26,3% da receita total da empresa.

Canal de vendas	Número de locais/plataformas	Receita anual (2023)
Lojas de varejo físico	1,500	US $ 2,15 bilhões
Plataforma online de comércio eletrônico	1	US $ 768 milhões

Serviços de Saúde Veterinária

A PETCO opera 500 hospitais veterinários por meio de suas marcas VETCO e Thrive a partir de 2024.

• Receita média de serviço veterinário por local: US $ 425.000 anualmente
• Receita total de serviços veterinários: US $ 212,5 milhões em 2023

Consultoria de nutrição e bem -estar de animais de estimação

A PETCO fornece aconselhamento nutricional em 1.200 lojas com nutricionistas certificados para animais de estimação.

Tipo de serviço	Número de locais	Custo médio de consulta
Consulta de nutrição para animais de estimação	1,200	US $ 75 por sessão

Gerenciamento de plataforma digital

O ecossistema digital da PETCO inclui aplicativos móveis e plataforma de comércio eletrônico com 12 milhões de usuários ativos em 2023.

• Downloads de aplicativos móveis: 4,2 milhões
• Investimento de plataforma digital: US $ 45 milhões em 2023

Serviços de treinamento e higiene para animais de estimação

A PETCO oferece serviços de treinamento e higiene em 1.400 locais em todo o país.

Categoria de serviço	Número de locais	Receita anual
Treinamento para animais de estimação	1,400	US $ 185 milhões
Preparação de animais de estimação	1,400	US $ 312 milhões

Petco Health and Wellness Company, Inc. (Woof) - Modelo de negócios: Recursos -chave

Extensa rede de lojas de varejo

A partir de 2023, a Petco opera 1.500 lojas de varejo nos Estados Unidos, com presença física em 50 estados. O colapso da loja inclui:

Tipo de loja	Número de locais
Lojas tradicionais da Petco	1,453
Lojas de formato menores	47

Infraestrutura de comércio eletrônico digital

Os recursos da plataforma digital incluem:

• Site de comércio eletrônico com US $ 1,5 bilhão em vendas on-line anuais
• Aplicativo móvel com 10 milhões de usuários ativos
• Capacidades de atendimento omnichannel

Profissionais treinados de veterinária e cuidados com animais de estimação

Estatísticas profissionais da força de trabalho:

Categoria profissional	Número de profissionais
Veterinários	350
Técnicos veterinários certificados	1,200
Especialistas em cuidados com animais de estimação	5,000

Forte reputação da marca

Métricas de avaliação da marca:

• Valor da marca estimado em US $ 2,3 bilhões
• Taxa de fidelidade do cliente de 68%
• Pontuação do promotor líquido: 61

Linhas de produtos proprietárias e marcas exclusivas

Detalhes do portfólio de produtos:

Categoria de produto	Número de marcas exclusivas	Receita anual
Comida de estimação	12	US $ 750 milhões
Acessórios para animais de estimação	8	US $ 350 milhões
PET Healthcare	5	US $ 450 milhões

Petco Health and Wellness Company, Inc. (Woof) - Modelo de negócios: proposições de valor

Soluções abrangentes de saúde e bem -estar de animais de estimação

A partir do quarto trimestre de 2023, a Petco registrou US $ 1,63 bilhão em receita total, com os serviços de saúde e bem -estar de animais de estimação contribuindo significativamente para sua proposta de valor.

Categoria de serviço	Receita anual	Quota de mercado
Serviços veterinários	US $ 435 milhões	12.5%
Programas de bem -estar	US $ 287 milhões	8.2%

Compras únicos para suprimentos e serviços de animais de estimação

A PETCO opera 1.500 locais de varejo com uma abordagem omnichannel integrada.

• As vendas on -line cresceram 27% em 2023
• Integração da plataforma digital e na loja
• Mais de 50.000 skus de produto exclusivo

Produtos de estimação com curadoria de alta qualidade

Categoria de produto	Vendas anuais	Taxa de crescimento
Comida de animais de estimação premium	US $ 672 milhões	15.3%
Acessórios especializados	US $ 289 milhões	11.7%

Cuidados e conselhos profissionais veterinários

A PETCO opera 500 hospitais veterinários por meio de redes de parceria VETCO e parceria.

• Custo médio de consulta: US $ 65
• Serviços de vacinação em mais de 1.000 locais
• Consultas de telessaúde disponíveis

Programas personalizados de nutrição e bem -estar de animais de estimação

Os planos nutricionais personalizados geraram US $ 124 milhões em 2023.

Tipo de programa	Assinantes	Gasto médio anual
Assinatura nutricional	185,000	$215
Rastreamento de bem -estar	275,000	$135

Petco Health and Wellness Company, Inc. (Woof) - Modelo de negócios: Relacionamentos ao cliente

Associação do programa de fidelidade

Programa de fidelidade da Petco, Cuidados vitais, tem as seguintes estatísticas -chave:

Métrica	Valor
Membros totais de lealdade	36 milhões
Taxa anual de associação	$19.99
Membro da taxa de compra repetida	78%

Engajamento personalizado do cliente digital

As métricas de engajamento digital incluem:

• Downloads de aplicativos móveis: 4,2 milhões
• Usuários ativos mensais médios: 1,8 milhão
• Recursos de personalização digital: 12 algoritmos de recomendação exclusivos

Consulta de especialistas na loja

Tipo de consulta	Disponibilidade
Especialistas em nutrição para animais de estimação	Disponível em mais de 1.500 lojas
Serviços veterinários	Mais de 400 hospitais veterinários na loja
Consultas de treinamento	Sessões semanais em 70% dos locais

Suporte e recursos online

Canais de suporte on -line:

• 24/7 de chat de atendimento ao cliente
• Horário de resposta de suporte por e-mail: 4-6 horas
• Base de conhecimento online: mais de 500 artigos

Construção da comunidade através de eventos e workshops para animais de estimação

Categoria de evento	Contagem anual
Eventos de adoção	1,200+
Oficinas de treinamento para animais de estimação	3,600+
Sessões de engajamento da comunidade	5,000+

Petco Health and Wellness Company, Inc. (Woof) - Modelo de Negócios: Canais

Lojas de varejo físico

A partir de 2023, a Petco opera 1.500 locais de varejo nos Estados Unidos, México e Porto Rico. As lojas de varejo da empresa têm uma média de aproximadamente 4.500 pés quadrados e oferecer uma gama abrangente de produtos e serviços para animais de estimação.

Métrica da loja	Valor
Locais totais de varejo	1,500
Tamanho médio da loja	4.500 pés quadrados
Presença geográfica	Estados Unidos, México, Porto Rico

Site de comércio eletrônico

Petco.com gerado US $ 1,7 bilhão em vendas digitais em 2022, representando 30% da receita total da empresa. O site oferece:

• Catálogo abrangente de produtos
• Serviços de Auto-navio e assinatura
• Frete grátis em pedidos acima de US $ 49

Aplicativo móvel

O aplicativo móvel da Petco tem 3,2 milhões de usuários ativos a partir de 2023, com recursos incluindo:

• Carteira digital para recompensas
• Gerenciamento de prescrição
• Serviços de telessaúde veterinária

Plataformas de mídia social

Plataforma	Contagem de seguidores
Instagram	1,2 milhão
Facebook	2,5 milhões
Tiktok	350,000

Mercados on-line de terceiros

A Petco é vendida Amazon, Chewy e Walmart Plataformas Online, que contribuem aproximadamente 12% das vendas digitais.

Marketplace	Contribuição de vendas
Amazon	6%
Chewy	3%
Walmart	3%

Petco Health and Wellness Company, Inc. (Woof) - Modelo de negócios: segmentos de clientes

Donos de animais de estimação em diferentes dados demográficos

De acordo com a Pesquisa Nacional dos Proprietários de Pets da American Pet Products Association, 70% das famílias dos EUA possuem um animal de estimação, representando aproximadamente 90,5 milhões de casas.

Demografia de propriedade de animais de estimação	Percentagem
Donos de cães	48.2%
Donos de gatos	31.9%
Outros tipos de animais	19.9%

Millennial e Gen Z Pet Pais

A Petco relata que 67% dos proprietários de animais de estimação de 18 a 34 anos consideram seus animais de estimação como membros da família.

• Taxa de propriedade de animais de estimação milenar: 57%
• Taxa de propriedade da geração Z PET: 43%
• Gastos médios anuais para animais de estimação para esses dados demográficos: US $ 1.285

Entusiastas profissionais de cuidados com animais de estimação

Segmento profissional	Tamanho de mercado
Cuidadores profissionais	56.000 profissionais
Treinadores profissionais de cães	44.500 profissionais
Instalações de embarque para animais de estimação	12.500 instalações

Profissionais veterinários

A PETCO colabora com aproximadamente 20.000 clínicas veterinárias em todo o país.

• Veterinários totais nos EUA: 124.000
• Porcentagem de veterinários em parceria com a PETCO: 16,1%
• Receita anual da clínica veterinária média: US $ 750.000

Advogados de resgate e bem -estar de animais

A Petco Foundation suporta mais de 4.500 organizações de bem -estar animal anualmente.

Tipo de organização de bem -estar	Número de organizações
Abrigos de animais locais	3,200
Organizações nacionais de bem -estar animal	850
Grupos de resgate específicos da raça	450

Petco Health and Wellness Company, Inc. (Woof) - Modelo de negócios: estrutura de custos

Operações e manutenção da loja

Custos anuais de manutenção e operações da loja: US $ 387,4 milhões no ano fiscal de 2022

Categoria de custo	Valor (2022)
Aluguel e ocupação	US $ 214,3 milhões
Utilitários	US $ 62,5 milhões
Manutenção do equipamento da loja	US $ 45,6 milhões
Limpeza e saneamento	US $ 25,9 milhões

Compras de inventário

Despesas totais de compras de inventário: US $ 2,97 bilhões no ano fiscal de 2022

• Alimentos e suprimentos para animais de estimação: US $ 1,82 bilhão
• Animais de estimação vivos: US $ 456 milhões
• Inventário de Serviços Veterinários: US $ 692 milhões

Salários e treinamento de funcionários

Custos de mão -de -obra total: US $ 803,6 milhões no ano fiscal de 2022

Categoria de funcionários	Salário médio anual
Equipe de varejo	$35,200
Profissionais veterinários	$82,500
Funcionários corporativos	$95,300
Despesas de treinamento	US $ 24,3 milhões

Desenvolvimento de tecnologia e plataforma digital

Investimento em tecnologia total: US $ 127,5 milhões no ano fiscal de 2022

• Desenvolvimento da plataforma de comércio eletrônico: US $ 62,3 milhões
• Aplicativo móvel: US $ 18,7 milhões
• Infraestrutura de TI: US $ 46,5 milhões

Despesas de marketing e aquisição de clientes

Despesas totais de marketing: US $ 215,6 milhões no ano fiscal de 2022

Canal de marketing	Gastos
Marketing digital	US $ 89,4 milhões
Publicidade tradicional	US $ 62,7 milhões
Programa de fidelidade do cliente	US $ 33,5 milhões
Eventos promocionais	US $ 30,0 milhões

Petco Health and Wellness Company, Inc. (Woof) - Modelo de negócios: fluxos de receita

Vendas de varejo de produtos para animais de estimação

No ano fiscal de 2023, a Petco registrou vendas líquidas totais de US $ 4,66 bilhões. Repartição de vendas de produtos:

Categoria	Receita	Percentagem
Comida de estimação	US $ 1,89 bilhão	40.6%
Bens duros	US $ 1,24 bilhão	26.6%
Animais vivos	US $ 0,37 bilhão	7.9%

Taxas de serviço veterinário

A PETCO opera mais de 600 hospitais veterinários através do Petco Love, gerando receita anual de serviços veterinários de aproximadamente US $ 250 milhões.

Consultas de nutrição para animais de estimação

• Consultas nutricionais gratuitas oferecidas na loja
• Receita anual estimada de serviços nutricionais: US $ 35 milhões

Serviços de limpeza e treinamento

Os serviços de limpeza e treinamento geraram US $ 475 milhões no ano fiscal de 2023:

Serviço	Receita
Helfing de cachorro	US $ 365 milhões
Treinamento para animais de estimação	US $ 110 milhões

Comissões de seguro para animais de estimação

Através da parceria com a Trupanion, a PETCO gera aproximadamente US $ 25 milhões em receita anual da Comissão de Seguros.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Value Propositions

You're looking at the core reasons why a pet parent chooses Petco Health and Wellness Company, Inc. over competitors right now. It's not just about selling bags of kibble anymore; it's about the entire health journey.

Integrated pet health and wellness ecosystem (products plus services).

The value proposition centers on combining physical goods with essential care. This integration is what fortifies the competitive moat against online-only players. For the first quarter of fiscal 2025, the Services segment, which includes veterinary care and grooming, was a bright spot, delivering positive net sales of 1% year over year. This segment is noted as Petco Health and Wellness Company, Inc.'s fastest-growing business.

Higher-margin services (vet, grooming) with 60% to 80% gross margins.

The strategic importance of services is clear when you look at the margin differential. While the overall company gross profit margin was reported at 39.3% in Q2 2025 and 38.9% in Q3 2025, the services component is where the real margin potential lies. The services segment, like veterinary care, is cited as commanding gross margins in the range of 60% to 80%, significantly outpacing the 25% to 35% margins typical for traditional product sales.

Curated, premium product assortment, including fresh and frozen food.

Petco Health and Wellness Company, Inc. offers a mix of national brands and owned brands like WholeHearted, Reddy, and Well & Good. The company is actively managing its assortment based on consumer shifts. For the thirteen weeks ended August 2, 2025, consumables revenue was down 2.0% year-over-year. The focus on premium nutrition, specifically fresh and frozen food, is a key differentiator, tapping into a market segment that was projected to reach approximately $4 billion by 2025 as of early 2022.

Here's a quick look at the revenue breakdown context from the fiscal year ending February 1, 2025:

Revenue Category (FY End Feb 1, 2025)	Approximate Annual Revenue
Total Net Sales	$6.12 billion
Consumables (Q2 2025, 13 weeks)	Down 2.0% Y/Y

Omnichannel convenience: buy online, pick up in-store (BOPIS) and delivery.

Convenience is baked into the model through digital integration. The e-commerce platform and mobile app are central, supporting options like buy online, pick up in-store and same-day delivery. The physical footprint supports this integration, with Petco Health and Wellness Company, Inc. operating approximately 1,398 pet care centers in the U.S. and Puerto Rico as of the last 10-K filing. The company planned for net store closures of approximately ~20 for the full fiscal year 2025.

Customer engagement is further driven by the loyalty structure:

• Participation in the paid Vital Care Premier tier grew from 40% to 66.7% in 2024.
• The company plans a relaunch of the Vital Care members program in 2026.

The goal is to reinforce Petco Health and Wellness Company, Inc. as a reliable destination for all pet care needs.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Customer Relationships

You're looking at how Petco Health and Wellness Company, Inc. (WOOF) keeps its customers engaged, which is key since services are their fastest-growing segment. As of the third quarter of 2025, Petco operated 1,389 stores in the US, part of a network spanning over 1,500 centers across the US, Mexico, and Puerto Rico.

Vital Care loyalty program for recurring revenue and subscription services

The Vital Care program is central to locking in high-value shoppers and building recurring revenue, though the current structure was being deemphasized ahead of a planned relaunch in 2026. The goal of the 2026 relaunch is to create a more personalized long-term loyalty experience. Even with the deemphasis, the program's structure gives you an idea of the commitment. The paid tier, Vital Care Premier, for dogs and cats costs $24.99 per month, while companion animal plans are $9.99 per month.

Here's what the Premier tier offered as of late 2025:

Benefit Category	Dog/Cat Premier Benefit	Small Pet Premier Benefit
Routine Vet Exams	Unlimited at Vetco Total Care or $20 Reward	$20 Vital Care Rewards (up to twice yearly)
Monthly Rewards	$15 Vital Care Rewards	$5 Vital Care Rewards
Nutrition Discount	10% off	15% off
Grooming/Litter Discount	20% off grooming OR 20% off litter	15% off supplies

The company previously reported that Vital Care members had a 3.5 times higher lifetime value than regular shoppers. Services overall, which include grooming and veterinary care, delivered positive net sales growth of 1% year-over-year in Q1 2025. Petco optimizes its existing fleet of 300 veterinary hospital locations.

Personalized engagement driven by customer data

Petco Health and Wellness Company, Inc. uses sophisticated data analytics to drive engagement. Their e-commerce platform tracks customer preferences and pet profiles. This allows for hyper-personalization, such as delivering tailored content about joint supplements or seasonal allergies based on a pet's breed and age. The company is actively using qualitative and quantitative customer analytics as part of its "North Star" initiative to inform the loyalty program scaling planned for 2026. This data-driven approach aims to enhance the customer experience and drive repeat purchases.

High-touch, in-store service from Petco partners (employees)

The physical store experience remains a core relationship touchpoint, especially for services. Petco is focusing on improving customer satisfaction by optimizing its customer support infrastructure, which includes its physical locations. The company views its service offering as what fortifies its competitive moat. Associates are positioned as knowledgeable partners in pet health and wellness. The company is working on enhancing the store experience as part of its transformation strategy.

Self-service digital tools via the Petco app and websites

Digital tools are integrated to support the omnichannel experience, particularly for services. Petco upgraded the software used to book grooming appointments to offer customers more flexibility and time slots.

• Almost 50% of customers schedule a grooming appointment online.
• The Vital Care membership dashboard is accessible on petco.com and the Petco app for tracking care plans.
• Digital experience enhancements are a key focus to stimulate growth, including revisiting and scaling the membership program in 2026.
• The company is working to increase visibility into order tracking for omnichannel customers.

Finance: draft 13-week cash view by Friday.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Channels

You're looking at how Petco Health and Wellness Company, Inc. gets its value proposition-the integrated pet health and wellness offering-into the hands of pet parents. The channel strategy is clearly multi-pronged, balancing the traditional brick-and-mortar strength with necessary digital expansion.

Physical retail stores (the primary point of service delivery).

The physical footprint remains central to the Petco Health and Wellness Company, Inc. model, serving as the hub for product sales and high-touch services. As of the end of the third quarter of fiscal 2025, the company operated 1,389 Petco stores across the U.S.. This count reflects a continued refinement of the fleet, with a total of 25 net store closures in fiscal 2024 and 9 additional net closures year-to-date in 2025 as of Q3. The physical locations are designed as one-stop shops, integrating product sales with essential services. For instance, the in-store experience often includes grooming salons, dog training areas, and Vetco clinics. Geographically, California leads the U.S. presence with 190 locations, representing about 14% of the total U.S. stores, followed by Texas with 130 stores (10%) and Florida with 75 stores (6%).

The performance of the physical channel is a key driver. In the third quarter of 2025, in-store performance was noted as stronger than the total comparable sales figure, which was dragged down by e-commerce softness.

The breakdown of Q3 2025 net sales by category shows the relative contribution of in-store driven segments:

Category	Q3 2025 Net Sales (Millions USD)	Q3 2024 Net Sales (Millions USD)
Consumables	$731	$753
Supplies	$478	$510
Services and Other	$255	$248

E-commerce platforms (petco.com, petcoach.co, pupbox.com).

The digital channels, including petco.com and pupbox.com, are crucial for reaching customers beyond the immediate vicinity of a physical store and for handling recurring needs. The company also offers services through petcoach.co. While the overall strategy emphasizes an integrated omni-channel experience, the digital sales component faced headwinds in the near term. For the third quarter of 2025, comparable sales declined 2% year-over-year, with the company specifically noting softness in e-commerce that offset stronger in-store results. Overall net sales for Q3 2025 were $1.46 billion. The full-year 2025 outlook projected overall net sales to be down low single digits versus the prior year.

The company is focused on enhancing digital capabilities as part of its transformation, which includes a revamped membership offering and repeat delivery options.

Mobile app for shopping, appointments, and loyalty management.

The Petco mobile application serves as a direct-to-consumer engagement tool, facilitating shopping, service bookings, and loyalty program interaction. The app has garnered 379K Ratings on the App Store with an average score of 4.7. The platform allows users to buy items in the app for pickup at over 1,000 U.S. locations, leveraging Curbside Pickup. Despite its functionality for basics like pet profiles and tracking history, external feedback suggests technical challenges, with estimated daily downloads around 1,666 in late 2025, ranking the app in the 33rd percentile against industry peers for downloads. The app helps manage and track a pet's complete health and needs, offering features like Care Reminders for things like flea/tick treatments and vaccinations.

Key app-related statistics as of late 2025:

• Estimated daily downloads: 1,666
• App Store Rating: 4.7 stars
• Number of App Store Ratings: 379K
• Pickup locations available: Over 1,000
• Peer ranking for downloads: 33rd percentile

Shop-in-shop concepts (e.g., inside Lowe's stores).

While the outline specifies shop-in-shop concepts, specific, verifiable data regarding the number of these external partnerships or their financial contribution for late 2025 was not present in the latest public reports. The primary physical channel focus remains on the company's own fleet of 1,389 stores. The strategy emphasizes integrating services like Vetco clinics and grooming directly within the Petco store footprint to differentiate the physical experience.

Finance: review Q3 2025 digital sales conversion rate against Q2 2025 by Friday.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Customer Segments

You're looking at the core groups Petco Health and Wellness Company, Inc. (WOOF) is trying to serve as they push their wellness transformation. It's a mix of the traditional retailer and the high-touch service provider, and the numbers from late 2025 show that mix clearly.

Affluent pet parents focused on premium health and wellness.

This segment is the target for the higher-margin offerings, even if the overall revenue base is still dominated by staples. The company's strategy hinges on capturing the spend from pet parents prioritizing integrated care, which is why the Services segment is called the critical growth engine for margins. While we don't have a direct dollar figure for this specific group's spend as of late 2025, their behavior is reflected in the performance of the services side of the business, which is the company's competitive moat.

• Services and Vet care revenue jumped 10% in the first quarter of 2025.
• Services, which include grooming and veterinary care, delivered positive net sales of 1% year-over-year in Q1 2025.
• Services areas can command gross margins of 60% to 80%, significantly higher than product sales.

Customers enrolled in the Vital Care loyalty and subscription programs.

The loyalty base is substantial, though the program itself is slated for a refresh. You need to know the scale they are working with as they prepare for the relaunch. The company unified over 24 million subscribers under the Vital Care umbrella as of early 2023, which is the latest public figure for the combined base.

Vital Care Tier	Cost Structure (Dog/Cat)	Key Feature Example
Vital Care Core	Free to enroll	Automatic transition from old Pals Rewards members.
Vital Care Premier (Monthly)	$24.99 per month (plus tax)	Unlimited routine vet exams at Vetco Total Care locations.
Vital Care Premier (Yearly)	$239.88 per year (plus tax)	Offers 20% savings compared to the monthly rate.

The management team is actively planning to relaunch the Vital Care members program in 2026 to create a more personalized long-term loyalty experience.

Pet owners seeking integrated, one-stop-shop pet services (vet, grooming).

This group is the direct beneficiary of the company's push to be an ecosystem, not just a store. They are the ones driving the higher-margin revenue that is improving profitability, even when overall sales are soft. The focus on in-person services is what management believes fortifies their competitive moat against online-only rivals.

• The company is improving the omnichannel experience for services like grooming and veterinary care following the Q1 2025 earnings call.
• Management is leaning into these services to drive in-store traffic, retention, and loyalty.

Value-conscious customers for core consumables and supplies.

This is the bedrock of the business, the segment that keeps the lights on, but it's also the most sensitive to macroeconomic pressures. You can see the weight of this segment in the revenue breakdown, even as the company works to shift focus.

The core retail side still dwarfs the services side in terms of sheer volume. For the full fiscal year 2025, the company projected net sales to be down in the low single-digit percentage range, with a full-year revenue of approximately $6.12 billion.

• Consumables (food and treats) and Supplies together account for over 83% of total revenue.
• In Q3 2025, net sales were $1.5 billion, representing a 3.1% decrease year-over-year.
• Comparable sales in Q3 2025 decreased by 2.2% year-over-year, suggesting customers are visiting less or buying less per trip.

Finance: draft 13-week cash view by Friday.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving Petco Health and Wellness Company, Inc.'s operations as they push through their transformation strategy. The cost structure is heavily influenced by maintaining a large physical footprint while aggressively managing inventory and debt.

Cost of Goods Sold (COGS) for product inventory remains a primary cost, though the company is actively trimming inventory levels. For the first quarter of fiscal 2025, the Cost of sales for Products was reported at $766,285 thousand. This focus on inventory discipline is intended to reduce carrying costs and obsolescence, which directly impacts this line item.

The high debt load is a significant fixed cost. For the full fiscal year 2025 outlook, Petco Health and Wellness Company, Inc. projects the net interest expense to be approximately $125 million. This expense is a direct consequence of their capital structure, which leans heavily on debt financing.

Store operating expenses are substantial due to the physical network. Primary uses of cash in operating activities related to the stores include:

• Occupancy-related costs for pet care centers and distribution centers.
• Employee-related expenditures, covering labor for the store fleet.
• Freight and warehousing costs associated with moving product inventory.

Investment in the future operational base is managed through Capital Expenditures (CapEx). For fiscal 2025, Petco Health and Wellness Company, Inc. has guided CapEx to be in the range of $125 million to $130 million. This spending is earmarked for critical areas like IT infrastructure upgrades and necessary store remodels to support the evolving service model.

Selling, General, and Administrative (SG&A) expenses are under active management for efficiency. In the second quarter of fiscal 2025, the company noted a 7% reduction in SG&A expenses year-over-year, contributing to margin improvement. While the company is focused on cost discipline, the specific projection of $150 million in annualized savings by year-end is not explicitly confirmed in the latest public guidance, though the trend shows clear expense leverage.

Here are the key financial figures related to the cost structure as of the latest guidance:

Cost Component	Reported/Projected Amount (FY2025)	Context/Period
Net Interest Expense	~$125 million	Full Year 2025 Outlook
Capital Expenditures (CapEx)	$125 million to $130 million	Full Year 2025 Outlook
Cost of Sales: Products	$766,285 thousand	Q1 2025
SG&A Reduction Trend	7% decrease year-over-year	Q2 2025 Performance
Total Cost of Sales (YTD)	$1,826,641 thousand	39 Weeks Ended November 1, 2025

Finance: draft 13-week cash view by Friday.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Revenue Streams

You're looking at the core ways Petco Health and Wellness Company, Inc. brings in cash, which is definitely shifting from just selling stuff to providing ongoing care. Honestly, the biggest chunk still comes from physical goods, but the growth story is all about services right now.

Product Sales (consumables, supplies, food) - the largest, but slowing, stream.

Product sales are the foundation, but this stream is showing signs of slowing down. For context, the last reported full fiscal year revenue base was approximately $6.1 billion, and the Fiscal Year 2025 outlook projects net sales to be down by low single-digits, reflecting macroeconomic pressures and strategic store closures.

Here's the quick math on how the product side breaks down, based on the most recent detailed segment reporting:

Revenue Category	Approximate Amount	Percentage of Total Revenue
Consumables (Food, etc.)	$3.0 billion	49.8%
Supplies & Companion Animals	$2.1 billion	33.9%
Total Product Sales (Estimated)	$5.1 billion	83.7%

The gross margins for these product categories typically run between 25% to 35%, which is why the shift is so important.

Services Revenue (grooming, training, veterinary care) - the fastest-growing segment.

This is where the company is putting its strategic chips, as services command much higher margins, often in the 60% to 80% range. In the first quarter of Fiscal Year 2025, services revenue actually saw a 1% increase year-over-year, hitting $252 million, while product sales declined. This segment is the clear growth engine.

Key components driving this segment include:

• Grooming appointments and bookings.
• In-store training classes and consultations.
• Veterinary services through Vetco clinics and full-service hospitals.

Subscription and Membership Fees (Vital Care program).

The Vital Care program is designed to lock in recurring revenue and increase customer lifetime value by bundling services and products. While specific, up-to-date subscription fee revenue amounts aren't always broken out separately in the headline guidance, the program is central to driving repeat visits for the high-margin services mentioned above. It's about securing that ongoing relationship.

FY2025 Financial Outlook Numbers.

The company has been focused on profitability improvements, leading to guidance adjustments. For the full Fiscal Year 2025, the latest raised guidance for Adjusted EBITDA is between $385 million and $395 million, up from the prior range of $375 million to $390 million. The Net Sales expectation for FY2025 remains a decline in the low single-digit percentage range from the prior year's $6.1 billion total net revenue.

To be defintely clear on the forward-looking targets based on the latest reports:

Metric	FY2025 Guidance Range (Latest Reported)
Net Sales	Down low single digits (from ~$6.1 billion base)
Adjusted EBITDA	$385 million to $395 million

Finance: draft 13-week cash view by Friday.