Petco Health and Wellness Company, Inc. (WOOF): Business Model Canvas [Jan-2025 Mis à jour]

Dans le monde dynamique des soins et du bien-être des animaux de compagnie, Petco Health and Wellness Company, Inc. (WOOF) apparaît comme une force transformatrice, révolutionnant la façon dont les propriétaires d'animaux abordent les besoins en santé et mode de vie holistiques de leurs compagnons à fourrure. En intégrant de manière transparente le commerce de détail, des services vétérinaires, des plateformes numériques et des solutions de soins personnalisées, Petco a conçu un modèle commercial complet qui va au-delà des magasins de fournitures pour animaux de compagnie traditionnels, créant un écosystème qui répond aux attentes en évolution des parents d'animaux de compagnie modernes à travers diverses démographies.

Petco Health and Wellness Company, Inc. (WOOF) - Modèle d'entreprise: partenariats clés

Fournisseurs de services vétérinaires pour les cliniques en magasin

PETCO s'associe à Vetco Vaccination Clinics, fournissant des services de vaccination dans plus de 1 000 emplacements aux États-Unis. Depuis 2023, ces cliniques proposent:

Service	Fourchette de prix moyenne	Volume annuel de vaccination
Vaccinations de base pour animaux de compagnie	15 $ - 45 $ par vaccin	Environ 500 000 vaccinations pour animaux de compagnie par an
Examens de bien-être	45 $ - 75 $ par examen	Plus de 250 000 chèques de bien-être par an

Fabricants d'aliments et de produits pour animaux de compagnie

Les principaux partenariats de fabrication comprennent:

• Royal Canin: Partenariat exclusif pour animaux de compagnie
• Régime scientifique de Hill: fournisseur de nutrition primaire
• Blue Buffalo: ligne alimentaire de premier plan pour animaux de compagnie

Fabricant	Volume de l'offre annuelle	Contribution des revenus
Canin royal	12 millions de sacs de nourriture pour animaux	180 millions de dollars de revenus annuels
Régime scientifique de Hill	9 millions de sacs de nourriture pour animaux	145 millions de dollars de revenus annuels

Partenaires technologiques pour le commerce électronique et les plateformes numériques

Les partenariats numériques se concentrent sur l'amélioration de l'expérience d'achat en ligne:

• Salesforce: gestion de la relation client
• Adobe Commerce: plateforme de commerce électronique
• Google Cloud: Cloud Infrastructure

Partenaire technologique	Service fourni	Investissement annuel
Salesforce	CRM et gestion des données des clients	3,2 millions de dollars
Adobe Commerce	Développement de la plate-forme de commerce électronique	2,7 millions de dollars

Compagnies d'assurance pour animaux de compagnie

Les partenariats d'assurance stratégique comprennent:

• Trupanion: assureur primaire pour animaux de compagnie
• À l'échelle nationale: assurance pour animaux de compagnie complète

Partenaire d'assurance	Politiques offertes	Volume de politique annuel
Trupanion	Couverture complète de la santé des animaux de compagnie	45 000 nouvelles politiques par an
À l'échelle nationale	Plans d'assurance pour animaux de compagnie à plusieurs niveaux	35 000 nouvelles politiques par an

Organisations de bien-être animal et de sauvetage

Partenariats à but non lucratif axés sur le bien-être animal:

• ASPCA: soutien de l'adoption nationale
• Best Friends Animal Society: Rescue Initiatives

Organisation	Focus de partenariat	Contribution annuelle
ASPCA	Programmes d'adoption d'animaux	500 000 $ de soutien annuel
Best Friends Animal Society	Sauvetage et réhabilitation	350 000 $ en financement annuel

Petco Health and Wellness Company, Inc. (WOOF) - Modèle d'entreprise: activités clés

Ventes de produits pour animaux de compagnie au détail sur les canaux physiques et en ligne

Au quatrième trimestre 2023, Petco exploite 1 500 magasins de détail aux États-Unis. Les revenus des ventes en ligne ont atteint 768 millions de dollars au cours de l'exercice 2023, ce qui représente 26,3% du total des revenus de l'entreprise.

Canal de vente	Nombre d'emplacements / plateformes	Revenus annuels (2023)
Magasins de vente au détail physique	1,500	2,15 milliards de dollars
Plateforme de commerce électronique en ligne	1	768 millions de dollars

Services de santé vétérinaires

Petco exploite 500 hôpitaux vétérinaires via ses marques Vetco et prospère à partir de 2024.

• Revenu moyen des services vétérinaires par emplacement: 425 000 $ par an
• Revenus de services vétérinaires totaux: 212,5 millions de dollars en 2023

Nutrition pour animaux de compagnie et consultation du bien-être

PETCO fournit des conseils en nutrition dans 1 200 magasins de magasins avec des nutritionnistes certifiés pour animaux de compagnie.

Type de service	Nombre d'emplacements	Coût de consultation moyen
Consultation en nutrition pour animaux de compagnie	1,200	75 $ par session

Gestion de la plate-forme numérique

L'écosystème numérique de Petco comprend des applications mobiles et une plate-forme de commerce électronique avec 12 millions d'utilisateurs actifs en 2023.

• Téléchargements d'applications mobiles: 4,2 millions
• Investissement de plate-forme numérique: 45 millions de dollars en 2023

Services de formation et de toilettage pour animaux de compagnie

Petco offre des services de formation et de toilettage sur 1 400 emplacements à l'échelle nationale.

Catégorie de service	Nombre d'emplacements	Revenus annuels
Formation pour animaux de compagnie	1,400	185 millions de dollars
Toilettage pour animaux de compagnie	1,400	312 millions de dollars

Petco Health and Wellness Company, Inc. (WOOF) - Modèle d'entreprise: Ressources clés

Réseau de magasins de détail étendus

Depuis 2023, Petco fonctionne 1 500 magasins de détail Aux États-Unis, avec une présence physique dans 50 États. La ventilation du magasin comprend:

Type de magasin	Nombre d'emplacements
Magasins Petco traditionnels	1,453
Magasins à format plus petit	47

Infrastructure de commerce électronique numérique

Les capacités de plate-forme numérique comprennent:

• Site Web de commerce électronique avec 1,5 milliard de dollars en ventes en ligne annuelles
• Application mobile avec 10 millions d'utilisateurs actifs
• Capacités de réalisation omnicanal

Professionnels vétérinaires et animaux de compagnie formés

Statistiques professionnelles de la main-d'œuvre:

Catégorie professionnelle	Nombre de professionnels
Vétérinaires	350
Techniciens vétérinaires certifiés	1,200
Spécialistes des soins pour animaux de compagnie	5,000

Grande réputation de marque

Métriques d'évaluation de la marque:

• Valeur de marque estimée à 2,3 milliards de dollars
• Taux de fidélité de la clientèle de 68%
• Score de promoteur net: 61

Lignes de produit propriétaires et marques exclusives

Détails du portefeuille de produits:

Catégorie de produits	Nombre de marques exclusives	Revenus annuels
Nourriture pour animaux de compagnie	12	750 millions de dollars
Accessoires pour animaux de compagnie	8	350 millions de dollars
Soins de santé pour animaux de compagnie	5	450 millions de dollars

Petco Health and Wellness Company, Inc. (WOOF) - Modèle d'entreprise: propositions de valeur

Solutions complètes de santé et de bien-être pour animaux de compagnie

Au quatrième trimestre 2023, PETCO a déclaré 1,63 milliard de dollars de revenus totaux, les services de santé et de bien-être des TEP contribuant de manière significative à leur proposition de valeur.

Catégorie de service	Revenus annuels	Part de marché
Services vétérinaires	435 millions de dollars	12.5%
Programmes de bien-être	287 millions de dollars	8.2%

Achats à guichet unique pour les fournitures et les services pour animaux de compagnie

Petco exploite 1 500 emplacements de vente au détail avec une approche omnicanal intégrée.

• Les ventes en ligne ont augmenté de 27% en 2023
• Intégration de plate-forme en magasin et numérique
• Plus de 50 000 SKU de produits uniques

Produits pour animaux de compagnie organisés de haute qualité

Catégorie de produits	Ventes annuelles	Taux de croissance
Nourriture pour animaux de compagnie premium	672 millions de dollars	15.3%
Accessoires spécialisés	289 millions de dollars	11.7%

Soins et conseils vétérinaires professionnels

Petco exploite 500 hôpitaux vétérinaires via Vetco et Partnership Networks.

• Coût de consultation moyen: 65 $
• Services de vaccination dans plus de 1 000 emplacements
• Consultations de télésanté disponibles

Programmes de nutrition et de bien-être personnalisés pour animaux de compagnie

Les plans de nutrition personnalisés ont généré 124 millions de dollars en 2023.

Type de programme	Abonnés	Dépenses annuelles moyennes
Abonnement nutritionnel	185,000	$215
Suivi du bien-être	275,000	$135

Petco Health and Wellness Company, Inc. (WOOF) - Modèle d'entreprise: relations clients

Adhésion au programme de fidélité

Programme de fidélité de Petco, Soins vitaux, a les statistiques clés suivantes:

Métrique	Valeur
Membres de la fidélité totale	36 millions
Frais d'adhésion annuelles	$19.99
Taux d'achat répété des membres	78%

Engagement des clients numériques personnalisés

Les mesures d'engagement numérique comprennent:

• Téléchargements d'applications mobiles: 4,2 millions
• Utilisateurs actifs mensuels moyens: 1,8 million
• Caractéristiques de personnalisation numérique: 12 algorithmes de recommandation uniques

Consultation d'experts en magasin

Type de consultation	Disponibilité
Experts en nutrition pour animaux de compagnie	Disponible dans plus de 1 500 magasins
Services vétérinaires	400+ hôpitaux vétérinaires en magasin
Consultations en formation	Sessions hebdomadaires dans 70% des emplacements

Support et ressources en ligne

Canaux d'assistance en ligne:

• Chat de service client 24/7
• Temps de réponse de la support par e-mail: 4-6 heures
• Base de connaissances en ligne: plus de 500 articles

Buildage communautaire par le biais d'événements et d'ateliers pour animaux de compagnie

Catégorie d'événements	Compte annuel
Événements d'adoption	1,200+
Ateliers de formation pour animaux de compagnie	3,600+
Séances d'engagement communautaire	5,000+

Petco Health and Wellness Company, Inc. (WOOF) - Modèle d'entreprise: canaux

Magasins de vente au détail physique

Depuis 2023, Petco fonctionne 1 500 emplacements de vente au détail Aux États-Unis, le Mexique et Porto Rico. Les magasins de détail de la société en moyenne approximativement 4 500 pieds carrés et offrir une gamme complète de produits et services pour animaux de compagnie.

Métrique du magasin	Valeur
Total des lieux de vente au détail	1,500
Taille moyenne du magasin	4 500 pieds carrés
Présence géographique	États-Unis, Mexique, Porto Rico

Site Web de commerce électronique

Petco.com généré 1,7 milliard de dollars de ventes numériques en 2022, représentant 30% du total des revenus de l'entreprise. Le site Web propose:

• Catalogue de produits complet
• Services d'auto-navire et d'abonnement
• Livraison gratuite sur les commandes de plus de 49 $

Application mobile

L'application mobile de Petco a 3,2 millions d'utilisateurs actifs En 2023, avec des fonctionnalités comprenant:

• Portefeuille numérique pour les récompenses
• Gestion des ordonnances
• Services de télésanté vétérinaire

Plateformes de médias sociaux

Plate-forme	Nombre de suiveurs
Instagram	1,2 million
Facebook	2,5 millions
Tiktok	350,000

Places de marché en ligne tierces

Petco vend par Plateformes en ligne Amazon, Chewy et Walmart, qui contribuent approximativement 12% des ventes numériques.

Marché	Contribution des ventes
Amazone	6%
Chewy	3%
Walmart	3%

Petco Health and Wellness Company, Inc. (WOOF) - Modèle d'entreprise: segments de clientèle

Les propriétaires d'animaux à travers différentes données démographiques

Selon l'enquête nationale sur les propriétaires de PET 2021-2022 de l'American Pet Products Association, 70% des ménages américains possèdent un animal de compagnie, représentant environ 90,5 millions de maisons.

Démographie de propriété d'animaux	Pourcentage
Propriétaires de chiens	48.2%
Propriétaires de chats	31.9%
Autres types d'animaux	19.9%

Millennial et Gen Z Pet Parents

Petco rapporte que 67% des propriétaires d'animaux âgés de 18 à 34 ans considèrent leurs animaux de compagnie comme des membres de la famille.

• Taux de propriété des animaux de compagnie du millénaire: 57%
• Taux de propriété des animaux de compagnie Gen Z: 43%
• Dépenses annuelles moyennes pour ces données démographiques: 1 285 $

Passionnés de soins pour animaux de compagnie

Segment professionnel	Taille du marché
Toolers professionnels	56 000 professionnels
Dentraires de chiens professionnels	44 500 professionnels
Installations d'embarquement pour animaux de compagnie	12 500 installations

Professionnels vétérinaires

PETCO collabore avec environ 20 000 cliniques vétérinaires à l'échelle nationale.

• Vétérinaires totaux aux États-Unis: 124 000
• Pourcentage de vétérinaires en partenariat avec PETCO: 16,1%
• Revenus annuels annuels de la clinique vétérinaire moyenne: 750 000 $

Défenseurs du sauvetage et du bien-être des animaux

La Fondation Petco soutient chaque année plus de 4 500 organisations de protection des animaux.

Type d'organisation de bien-être	Nombre d'organisations
Refuges pour animaux locaux	3,200
Organisations nationales de protection des animaux	850
Groupes de sauvetage spécifiques à la race	450

Petco Health and Wellness Company, Inc. (WOOF) - Modèle d'entreprise: Structure des coûts

Opérations et entretien des magasins

Coûts annuels d'entretien et d'exploitation des magasins: 387,4 millions de dollars au cours de l'exercice 2022

Catégorie de coûts	Montant (2022)
Loyer et occupation	214,3 millions de dollars
Services publics	62,5 millions de dollars
Entretien des équipements de stockage	45,6 millions de dollars
Nettoyage et assainissement	25,9 millions de dollars

Marchandage des stocks

Total des frais d'approvisionnement des stocks: 2,97 milliards de dollars au cours de l'exercice 2022

• Aliments et fournitures pour animaux de compagnie: 1,82 milliard de dollars
• Animaux de compagnie en direct: 456 millions de dollars
• Inventaire des services vétérinaires: 692 millions de dollars

Salaires et formation des employés

Coûts de main-d'œuvre totaux: 803,6 millions de dollars au cours de l'exercice 2022

Catégorie des employés	Salaire annuel moyen
Personnel de vente au détail	$35,200
Professionnels vétérinaires	$82,500
Employés d'entreprise	$95,300
Frais de formation	24,3 millions de dollars

Technologie et développement de plate-forme numérique

Investissement total de technologie: 127,5 millions de dollars au cours de l'exercice 2022

• Développement de la plate-forme de commerce électronique: 62,3 millions de dollars
• Application mobile: 18,7 millions de dollars
• Infrastructure informatique: 46,5 millions de dollars

Frais de marketing et d'acquisition des clients

Total des dépenses de marketing: 215,6 millions de dollars au cours de l'exercice 2022

Canal de marketing	Dépenses
Marketing numérique	89,4 millions de dollars
Publicité traditionnelle	62,7 millions de dollars
Programme de fidélisation de la clientèle	33,5 millions de dollars
Événements promotionnels	30,0 millions de dollars

Petco Health and Wellness Company, Inc. (WOOF) - Modèle d'entreprise: Strots de revenus

Ventes de vente au détail de produits pour animaux de compagnie

Au cours de l'exercice 2023, Petco a déclaré des ventes nettes totales de 4,66 milliards de dollars. Répartition des ventes de produits:

Catégorie	Revenu	Pourcentage
Nourriture pour animaux de compagnie	1,89 milliard de dollars	40.6%
Marchandises	1,24 milliard de dollars	26.6%
Animaux vivants	0,37 milliard de dollars	7.9%

Frais de service vétérinaire

Petco exploite plus de 600 hôpitaux vétérinaires via Petco Love, générant des revenus annuels de services vétérinaires d'environ 250 millions de dollars.

Consultations en nutrition pour animaux de compagnie

• Consultations nutritionnelles gratuites offertes en magasin
• Revenus annuels estimés des services de nutrition: 35 millions de dollars

Services de toilettage et de formation

Les services de toilettage et de formation ont généré 475 millions de dollars au cours de l'exercice 2023:

Service	Revenu
Toilettage pour chiens	365 millions de dollars
Formation pour animaux de compagnie	110 millions de dollars

Commissions d'assurance pour animaux de compagnie

Grâce à un partenariat avec Trupanion, Petco génère environ 25 millions de dollars de revenus annuels de la Commission d'assurance.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Value Propositions

You're looking at the core reasons why a pet parent chooses Petco Health and Wellness Company, Inc. over competitors right now. It's not just about selling bags of kibble anymore; it's about the entire health journey.

Integrated pet health and wellness ecosystem (products plus services).

The value proposition centers on combining physical goods with essential care. This integration is what fortifies the competitive moat against online-only players. For the first quarter of fiscal 2025, the Services segment, which includes veterinary care and grooming, was a bright spot, delivering positive net sales of 1% year over year. This segment is noted as Petco Health and Wellness Company, Inc.'s fastest-growing business.

Higher-margin services (vet, grooming) with 60% to 80% gross margins.

The strategic importance of services is clear when you look at the margin differential. While the overall company gross profit margin was reported at 39.3% in Q2 2025 and 38.9% in Q3 2025, the services component is where the real margin potential lies. The services segment, like veterinary care, is cited as commanding gross margins in the range of 60% to 80%, significantly outpacing the 25% to 35% margins typical for traditional product sales.

Curated, premium product assortment, including fresh and frozen food.

Petco Health and Wellness Company, Inc. offers a mix of national brands and owned brands like WholeHearted, Reddy, and Well & Good. The company is actively managing its assortment based on consumer shifts. For the thirteen weeks ended August 2, 2025, consumables revenue was down 2.0% year-over-year. The focus on premium nutrition, specifically fresh and frozen food, is a key differentiator, tapping into a market segment that was projected to reach approximately $4 billion by 2025 as of early 2022.

Here's a quick look at the revenue breakdown context from the fiscal year ending February 1, 2025:

Revenue Category (FY End Feb 1, 2025)	Approximate Annual Revenue
Total Net Sales	$6.12 billion
Consumables (Q2 2025, 13 weeks)	Down 2.0% Y/Y

Omnichannel convenience: buy online, pick up in-store (BOPIS) and delivery.

Convenience is baked into the model through digital integration. The e-commerce platform and mobile app are central, supporting options like buy online, pick up in-store and same-day delivery. The physical footprint supports this integration, with Petco Health and Wellness Company, Inc. operating approximately 1,398 pet care centers in the U.S. and Puerto Rico as of the last 10-K filing. The company planned for net store closures of approximately ~20 for the full fiscal year 2025.

Customer engagement is further driven by the loyalty structure:

• Participation in the paid Vital Care Premier tier grew from 40% to 66.7% in 2024.
• The company plans a relaunch of the Vital Care members program in 2026.

The goal is to reinforce Petco Health and Wellness Company, Inc. as a reliable destination for all pet care needs.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Customer Relationships

You're looking at how Petco Health and Wellness Company, Inc. (WOOF) keeps its customers engaged, which is key since services are their fastest-growing segment. As of the third quarter of 2025, Petco operated 1,389 stores in the US, part of a network spanning over 1,500 centers across the US, Mexico, and Puerto Rico.

Vital Care loyalty program for recurring revenue and subscription services

The Vital Care program is central to locking in high-value shoppers and building recurring revenue, though the current structure was being deemphasized ahead of a planned relaunch in 2026. The goal of the 2026 relaunch is to create a more personalized long-term loyalty experience. Even with the deemphasis, the program's structure gives you an idea of the commitment. The paid tier, Vital Care Premier, for dogs and cats costs $24.99 per month, while companion animal plans are $9.99 per month.

Here's what the Premier tier offered as of late 2025:

Benefit Category	Dog/Cat Premier Benefit	Small Pet Premier Benefit
Routine Vet Exams	Unlimited at Vetco Total Care or $20 Reward	$20 Vital Care Rewards (up to twice yearly)
Monthly Rewards	$15 Vital Care Rewards	$5 Vital Care Rewards
Nutrition Discount	10% off	15% off
Grooming/Litter Discount	20% off grooming OR 20% off litter	15% off supplies

The company previously reported that Vital Care members had a 3.5 times higher lifetime value than regular shoppers. Services overall, which include grooming and veterinary care, delivered positive net sales growth of 1% year-over-year in Q1 2025. Petco optimizes its existing fleet of 300 veterinary hospital locations.

Personalized engagement driven by customer data

Petco Health and Wellness Company, Inc. uses sophisticated data analytics to drive engagement. Their e-commerce platform tracks customer preferences and pet profiles. This allows for hyper-personalization, such as delivering tailored content about joint supplements or seasonal allergies based on a pet's breed and age. The company is actively using qualitative and quantitative customer analytics as part of its "North Star" initiative to inform the loyalty program scaling planned for 2026. This data-driven approach aims to enhance the customer experience and drive repeat purchases.

High-touch, in-store service from Petco partners (employees)

The physical store experience remains a core relationship touchpoint, especially for services. Petco is focusing on improving customer satisfaction by optimizing its customer support infrastructure, which includes its physical locations. The company views its service offering as what fortifies its competitive moat. Associates are positioned as knowledgeable partners in pet health and wellness. The company is working on enhancing the store experience as part of its transformation strategy.

Self-service digital tools via the Petco app and websites

Digital tools are integrated to support the omnichannel experience, particularly for services. Petco upgraded the software used to book grooming appointments to offer customers more flexibility and time slots.

• Almost 50% of customers schedule a grooming appointment online.
• The Vital Care membership dashboard is accessible on petco.com and the Petco app for tracking care plans.
• Digital experience enhancements are a key focus to stimulate growth, including revisiting and scaling the membership program in 2026.
• The company is working to increase visibility into order tracking for omnichannel customers.

Finance: draft 13-week cash view by Friday.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Channels

You're looking at how Petco Health and Wellness Company, Inc. gets its value proposition-the integrated pet health and wellness offering-into the hands of pet parents. The channel strategy is clearly multi-pronged, balancing the traditional brick-and-mortar strength with necessary digital expansion.

Physical retail stores (the primary point of service delivery).

The physical footprint remains central to the Petco Health and Wellness Company, Inc. model, serving as the hub for product sales and high-touch services. As of the end of the third quarter of fiscal 2025, the company operated 1,389 Petco stores across the U.S.. This count reflects a continued refinement of the fleet, with a total of 25 net store closures in fiscal 2024 and 9 additional net closures year-to-date in 2025 as of Q3. The physical locations are designed as one-stop shops, integrating product sales with essential services. For instance, the in-store experience often includes grooming salons, dog training areas, and Vetco clinics. Geographically, California leads the U.S. presence with 190 locations, representing about 14% of the total U.S. stores, followed by Texas with 130 stores (10%) and Florida with 75 stores (6%).

The performance of the physical channel is a key driver. In the third quarter of 2025, in-store performance was noted as stronger than the total comparable sales figure, which was dragged down by e-commerce softness.

The breakdown of Q3 2025 net sales by category shows the relative contribution of in-store driven segments:

Category	Q3 2025 Net Sales (Millions USD)	Q3 2024 Net Sales (Millions USD)
Consumables	$731	$753
Supplies	$478	$510
Services and Other	$255	$248

E-commerce platforms (petco.com, petcoach.co, pupbox.com).

The digital channels, including petco.com and pupbox.com, are crucial for reaching customers beyond the immediate vicinity of a physical store and for handling recurring needs. The company also offers services through petcoach.co. While the overall strategy emphasizes an integrated omni-channel experience, the digital sales component faced headwinds in the near term. For the third quarter of 2025, comparable sales declined 2% year-over-year, with the company specifically noting softness in e-commerce that offset stronger in-store results. Overall net sales for Q3 2025 were $1.46 billion. The full-year 2025 outlook projected overall net sales to be down low single digits versus the prior year.

The company is focused on enhancing digital capabilities as part of its transformation, which includes a revamped membership offering and repeat delivery options.

Mobile app for shopping, appointments, and loyalty management.

The Petco mobile application serves as a direct-to-consumer engagement tool, facilitating shopping, service bookings, and loyalty program interaction. The app has garnered 379K Ratings on the App Store with an average score of 4.7. The platform allows users to buy items in the app for pickup at over 1,000 U.S. locations, leveraging Curbside Pickup. Despite its functionality for basics like pet profiles and tracking history, external feedback suggests technical challenges, with estimated daily downloads around 1,666 in late 2025, ranking the app in the 33rd percentile against industry peers for downloads. The app helps manage and track a pet's complete health and needs, offering features like Care Reminders for things like flea/tick treatments and vaccinations.

Key app-related statistics as of late 2025:

• Estimated daily downloads: 1,666
• App Store Rating: 4.7 stars
• Number of App Store Ratings: 379K
• Pickup locations available: Over 1,000
• Peer ranking for downloads: 33rd percentile

Shop-in-shop concepts (e.g., inside Lowe's stores).

While the outline specifies shop-in-shop concepts, specific, verifiable data regarding the number of these external partnerships or their financial contribution for late 2025 was not present in the latest public reports. The primary physical channel focus remains on the company's own fleet of 1,389 stores. The strategy emphasizes integrating services like Vetco clinics and grooming directly within the Petco store footprint to differentiate the physical experience.

Finance: review Q3 2025 digital sales conversion rate against Q2 2025 by Friday.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Customer Segments

You're looking at the core groups Petco Health and Wellness Company, Inc. (WOOF) is trying to serve as they push their wellness transformation. It's a mix of the traditional retailer and the high-touch service provider, and the numbers from late 2025 show that mix clearly.

Affluent pet parents focused on premium health and wellness.

This segment is the target for the higher-margin offerings, even if the overall revenue base is still dominated by staples. The company's strategy hinges on capturing the spend from pet parents prioritizing integrated care, which is why the Services segment is called the critical growth engine for margins. While we don't have a direct dollar figure for this specific group's spend as of late 2025, their behavior is reflected in the performance of the services side of the business, which is the company's competitive moat.

• Services and Vet care revenue jumped 10% in the first quarter of 2025.
• Services, which include grooming and veterinary care, delivered positive net sales of 1% year-over-year in Q1 2025.
• Services areas can command gross margins of 60% to 80%, significantly higher than product sales.

Customers enrolled in the Vital Care loyalty and subscription programs.

The loyalty base is substantial, though the program itself is slated for a refresh. You need to know the scale they are working with as they prepare for the relaunch. The company unified over 24 million subscribers under the Vital Care umbrella as of early 2023, which is the latest public figure for the combined base.

Vital Care Tier	Cost Structure (Dog/Cat)	Key Feature Example
Vital Care Core	Free to enroll	Automatic transition from old Pals Rewards members.
Vital Care Premier (Monthly)	$24.99 per month (plus tax)	Unlimited routine vet exams at Vetco Total Care locations.
Vital Care Premier (Yearly)	$239.88 per year (plus tax)	Offers 20% savings compared to the monthly rate.

The management team is actively planning to relaunch the Vital Care members program in 2026 to create a more personalized long-term loyalty experience.

Pet owners seeking integrated, one-stop-shop pet services (vet, grooming).

This group is the direct beneficiary of the company's push to be an ecosystem, not just a store. They are the ones driving the higher-margin revenue that is improving profitability, even when overall sales are soft. The focus on in-person services is what management believes fortifies their competitive moat against online-only rivals.

• The company is improving the omnichannel experience for services like grooming and veterinary care following the Q1 2025 earnings call.
• Management is leaning into these services to drive in-store traffic, retention, and loyalty.

Value-conscious customers for core consumables and supplies.

This is the bedrock of the business, the segment that keeps the lights on, but it's also the most sensitive to macroeconomic pressures. You can see the weight of this segment in the revenue breakdown, even as the company works to shift focus.

The core retail side still dwarfs the services side in terms of sheer volume. For the full fiscal year 2025, the company projected net sales to be down in the low single-digit percentage range, with a full-year revenue of approximately $6.12 billion.

• Consumables (food and treats) and Supplies together account for over 83% of total revenue.
• In Q3 2025, net sales were $1.5 billion, representing a 3.1% decrease year-over-year.
• Comparable sales in Q3 2025 decreased by 2.2% year-over-year, suggesting customers are visiting less or buying less per trip.

Finance: draft 13-week cash view by Friday.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving Petco Health and Wellness Company, Inc.'s operations as they push through their transformation strategy. The cost structure is heavily influenced by maintaining a large physical footprint while aggressively managing inventory and debt.

Cost of Goods Sold (COGS) for product inventory remains a primary cost, though the company is actively trimming inventory levels. For the first quarter of fiscal 2025, the Cost of sales for Products was reported at $766,285 thousand. This focus on inventory discipline is intended to reduce carrying costs and obsolescence, which directly impacts this line item.

The high debt load is a significant fixed cost. For the full fiscal year 2025 outlook, Petco Health and Wellness Company, Inc. projects the net interest expense to be approximately $125 million. This expense is a direct consequence of their capital structure, which leans heavily on debt financing.

Store operating expenses are substantial due to the physical network. Primary uses of cash in operating activities related to the stores include:

• Occupancy-related costs for pet care centers and distribution centers.
• Employee-related expenditures, covering labor for the store fleet.
• Freight and warehousing costs associated with moving product inventory.

Investment in the future operational base is managed through Capital Expenditures (CapEx). For fiscal 2025, Petco Health and Wellness Company, Inc. has guided CapEx to be in the range of $125 million to $130 million. This spending is earmarked for critical areas like IT infrastructure upgrades and necessary store remodels to support the evolving service model.

Selling, General, and Administrative (SG&A) expenses are under active management for efficiency. In the second quarter of fiscal 2025, the company noted a 7% reduction in SG&A expenses year-over-year, contributing to margin improvement. While the company is focused on cost discipline, the specific projection of $150 million in annualized savings by year-end is not explicitly confirmed in the latest public guidance, though the trend shows clear expense leverage.

Here are the key financial figures related to the cost structure as of the latest guidance:

Cost Component	Reported/Projected Amount (FY2025)	Context/Period
Net Interest Expense	~$125 million	Full Year 2025 Outlook
Capital Expenditures (CapEx)	$125 million to $130 million	Full Year 2025 Outlook
Cost of Sales: Products	$766,285 thousand	Q1 2025
SG&A Reduction Trend	7% decrease year-over-year	Q2 2025 Performance
Total Cost of Sales (YTD)	$1,826,641 thousand	39 Weeks Ended November 1, 2025

Finance: draft 13-week cash view by Friday.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Revenue Streams

You're looking at the core ways Petco Health and Wellness Company, Inc. brings in cash, which is definitely shifting from just selling stuff to providing ongoing care. Honestly, the biggest chunk still comes from physical goods, but the growth story is all about services right now.

Product Sales (consumables, supplies, food) - the largest, but slowing, stream.

Product sales are the foundation, but this stream is showing signs of slowing down. For context, the last reported full fiscal year revenue base was approximately $6.1 billion, and the Fiscal Year 2025 outlook projects net sales to be down by low single-digits, reflecting macroeconomic pressures and strategic store closures.

Here's the quick math on how the product side breaks down, based on the most recent detailed segment reporting:

Revenue Category	Approximate Amount	Percentage of Total Revenue
Consumables (Food, etc.)	$3.0 billion	49.8%
Supplies & Companion Animals	$2.1 billion	33.9%
Total Product Sales (Estimated)	$5.1 billion	83.7%

The gross margins for these product categories typically run between 25% to 35%, which is why the shift is so important.

Services Revenue (grooming, training, veterinary care) - the fastest-growing segment.

This is where the company is putting its strategic chips, as services command much higher margins, often in the 60% to 80% range. In the first quarter of Fiscal Year 2025, services revenue actually saw a 1% increase year-over-year, hitting $252 million, while product sales declined. This segment is the clear growth engine.

Key components driving this segment include:

• Grooming appointments and bookings.
• In-store training classes and consultations.
• Veterinary services through Vetco clinics and full-service hospitals.

Subscription and Membership Fees (Vital Care program).

The Vital Care program is designed to lock in recurring revenue and increase customer lifetime value by bundling services and products. While specific, up-to-date subscription fee revenue amounts aren't always broken out separately in the headline guidance, the program is central to driving repeat visits for the high-margin services mentioned above. It's about securing that ongoing relationship.

FY2025 Financial Outlook Numbers.

The company has been focused on profitability improvements, leading to guidance adjustments. For the full Fiscal Year 2025, the latest raised guidance for Adjusted EBITDA is between $385 million and $395 million, up from the prior range of $375 million to $390 million. The Net Sales expectation for FY2025 remains a decline in the low single-digit percentage range from the prior year's $6.1 billion total net revenue.

To be defintely clear on the forward-looking targets based on the latest reports:

Metric	FY2025 Guidance Range (Latest Reported)
Net Sales	Down low single digits (from ~$6.1 billion base)
Adjusted EBITDA	$385 million to $395 million

Finance: draft 13-week cash view by Friday.