Zillow Group, Inc. (ZG) Bundle
Zillow Group Shares Decline as Google Tests Real Estate Ad Unit
Zillow Group Inc (NASDAQ:ZG) shares fell 8.5% on Dec 18, 2025, after reports that Alphabet Inc is testing new mobile real estate search advertisements. The initiative involves home for-sale ads at the top of search results, which may divert traffic from Zillow lead-generation services.
The new Google ad format, developed with ComeHome, displays live MLS listings and includes a Request a tour button directly in search results. This feature allows users to schedule viewings and connect with agents, posing a challenge to the Zillow Premier Agent program.
Despite the competitive threat, RBC Capital analyst Brad Erickson set a price target of $95 USD for the stock. This valuation suggests a potential upside of 43.14% from the current trading price of $66.67 USD.
- Current share price: $66.67
- Daily price change: -7.9%
- Market capitalization: $16.14 billion
- Trading volume: 2,715,094 shares
- 52-week high: $90.22
- 52-week low: $56.63
Zillow Group competes in the online real estate marketplace against firms like CoStar Group Inc (NASDAQ:CSGP). Background is available in ZG-history-mission-ownership and ZG-mission-vision.
Financial analysis of the company can be found in the ZG-financial-health report and the ZG-investor-profile.
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