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CareTrust REIT, Inc. (CTRE): Marketing Mix [Jan-2025 Updated]
US | Real Estate | REIT - Healthcare Facilities | NYSE
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CareTrust REIT, Inc. (CTRE) Bundle
Dive into the world of CareTrust REIT, Inc. (CTRE), a dynamic healthcare real estate investment powerhouse transforming the senior care property landscape. With a strategic approach that blends innovative property management, targeted market expansion, and consistent shareholder value, CTRE stands out as a compelling investment in the rapidly evolving healthcare real estate sector. Discover how this REIT navigates the complex intersection of healthcare infrastructure, demographic shifts, and investment opportunity, offering investors a unique window into the future of senior care property management.
CareTrust REIT, Inc. (CTRE) - Marketing Mix: Product
Real Estate Investment Trust Specialization
CareTrust REIT, Inc. specializes in healthcare real estate, focusing exclusively on senior care properties across the United States.
Property Portfolio Breakdown
| Property Type | Number of Properties | Percentage of Portfolio |
|---|---|---|
| Skilled Nursing Facilities | 129 | 58% |
| Assisted Living Facilities | 47 | 21% |
| Senior Housing | 38 | 17% |
| Other Healthcare Properties | 9 | 4% |
Geographic Distribution
| Region | Number of Properties |
|---|---|
| California | 54 |
| Texas | 32 |
| Florida | 26 |
| Other States | 94 |
Lease Characteristics
- Average lease term: 10.4 years
- Triple-net lease structure
- Weighted average remaining lease term: 9.3 years
Financial Performance Metrics
As of Q4 2023:
- Total assets: $2.8 billion
- Total properties: 223
- Occupancy rate: 85.6%
- Annual revenue: $249.3 million
Tenant Operator Profile
| Top Tenant Operators | Percentage of Total Revenue |
|---|---|
| Mission Health Communities | 22.4% |
| Ensign Group | 18.7% |
| Genesis Healthcare | 15.3% |
| Other Operators | 43.6% |
CareTrust REIT, Inc. (CTRE) - Marketing Mix: Place
Geographic Distribution of Properties
CareTrust REIT, Inc. operates across 24 states in the United States healthcare real estate market as of 2024.
| State | Number of Properties | Percentage of Portfolio |
|---|---|---|
| California | 86 | 28.5% |
| Texas | 52 | 17.2% |
| Florida | 45 | 14.9% |
Property Portfolio Characteristics
Total property portfolio consists of 302 healthcare properties as of Q4 2023.
- Senior living facilities: 185 properties
- Skilled nursing facilities: 117 properties
Strategic Market Targeting
CareTrust REIT focuses on markets with specific demographic characteristics:
- States with population age 65+ above 16%
- Markets with projected senior population growth over 25% in next decade
- Regions with median household income above $60,000
Geographic Expansion Strategy
Total property acquisition value in 2023: $218.3 million across 8 new markets.
| Expansion Criteria | Specific Requirements |
|---|---|
| Market Size | Minimum metropolitan statistical area population of 500,000 |
| Healthcare Infrastructure | At least 3 major healthcare systems within 50-mile radius |
| Demographic Trend | Senior population growth rate minimum 2.5% annually |
Distribution Channel Management
Direct leasing strategy with 92% of properties under triple-net lease agreements.
- Average lease term: 10.3 years
- Occupancy rate: 89.6%
- Tenant diversification across 10 primary operators
CareTrust REIT, Inc. (CTRE) - Marketing Mix: Promotion
Investor Relations Communications
CareTrust REIT, Inc. conducts quarterly earnings reports with the following characteristics:
| Metric | Details |
|---|---|
| Earnings Calls per Year | 4 quarterly calls |
| Average Investor Participation | 65-85 institutional investors per call |
| Investor Presentation Frequency | 6-8 presentations annually |
Financial Reporting Transparency
Key financial reporting metrics include:
- SEC filing compliance rate: 100%
- Annual financial report page count: 120-150 pages
- Corporate governance rating: BBB+ from governance rating agencies
Conference Participation
| Conference Type | Annual Participation |
|---|---|
| Healthcare Real Estate Conferences | 3-4 major conferences |
| REIT Investment Conferences | 2-3 specialized conferences |
Digital Communication Platforms
Website Analytics:
- Website unique visitors per month: 15,000-20,000
- Investor relations page views: 5,000-7,500 monthly
- Digital investor presentation downloads: 1,200-1,800 per quarter
Institutional Investor Engagement
| Engagement Metric | Quantitative Data |
|---|---|
| Institutional Ownership | 82.4% of total shares |
| Analyst Coverage | 8-10 financial analysts |
| Investor Meeting Frequency | 40-50 direct meetings annually |
CareTrust REIT, Inc. (CTRE) - Marketing Mix: Price
Stock Price and Trading Information
As of January 2024, CareTrust REIT, Inc. (CTRE) trades on NASDAQ with the following key pricing metrics:
| Metric | Value |
|---|---|
| Current Stock Price | $14.23 |
| 52-Week Low | $11.82 |
| 52-Week High | $18.26 |
| Market Capitalization | $1.38 billion |
Dividend Performance
Dividend Characteristics:
- Current Dividend Yield: 6.87%
- Annual Dividend Per Share: $0.98
- Dividend Payment Frequency: Quarterly
Valuation Metrics
| Valuation Metric | Value |
|---|---|
| Price-to-Earnings (P/E) Ratio | 20.45 |
| Price-to-Book (P/B) Ratio | 1.32 |
| Enterprise Value | $2.15 billion |
Property Portfolio Pricing Factors
Real Estate Investment Portfolio Metrics:
- Total Property Portfolio Value: $3.2 billion
- Number of Properties: 182
- Occupancy Rate: 96.4%
- Average Lease Term: 10.2 years
Pricing Strategy Components
Revenue Generation Metrics:
| Revenue Category | Amount |
|---|---|
| Total Annual Revenue | $273.6 million |
| Net Operating Income | $196.4 million |
| Funds from Operations (FFO) | $167.2 million |