Oshkosh Corporation (OSK) Business Model Canvas

Oshkosh Corporation (OSK): Business Model Canvas [Jan-2025 Updated]

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Oshkosh Corporation stands as a powerhouse of specialized vehicle engineering, transforming complex transportation challenges into innovative mobility solutions across defense, emergency response, and commercial sectors. With a strategic business model that bridges cutting-edge technological innovation and robust government partnerships, the company has positioned itself as a critical player in manufacturing high-performance vehicles that meet the most demanding operational requirements. From military-grade tactical trucks to sophisticated access equipment, Oshkosh's unique approach combines advanced engineering, customized design, and comprehensive lifecycle support to deliver unparalleled value to its diverse customer segments.


Oshkosh Corporation (OSK) - Business Model: Key Partnerships

Department of Defense Military Vehicle Contracts

Oshkosh Defense has a $6.7 billion contract with the U.S. Army for producing Joint Light Tactical Vehicles (JLTV) as of 2023. The contract covers up to 54,599 vehicles with potential production through 2064.

Contract Type Value Duration
JLTV Army Contract $6.7 billion Through 2064

Major Automotive and Defense Equipment Suppliers

Oshkosh collaborates with multiple tier-1 suppliers for critical components.

  • Cummins Inc. - Engine supply
  • Dana Incorporated - Axle and drivetrain systems
  • Allison Transmission - Transmission systems
Supplier Component Estimated Annual Supply Value
Cummins Inc. Diesel Engines $450 million
Dana Incorporated Axle Systems $280 million

Strategic Technology and Engineering Alliances

Oshkosh maintains partnerships with technology firms for advanced vehicle development.

  • Nvidia Corporation - Advanced autonomous vehicle technologies
  • Panasonic Corporation - Battery and electrical system integration

Government Agency Partnerships

Oshkosh collaborates with multiple international government agencies.

Country Agency Contract Type
United States Department of Defense Military Vehicle Production
Canada Public Services and Procurement Canada Military Vehicle Contracts

Research Institutions Collaborations

Oshkosh partners with research institutions for advanced vehicle technologies.

  • Michigan Technological University
  • University of Wisconsin-Milwaukee
  • Oak Ridge National Laboratory
Institution Research Focus Annual Investment
Michigan Technological University Electric Vehicle Technologies $2.1 million
Oak Ridge National Laboratory Advanced Materials Research $3.5 million

Oshkosh Corporation (OSK) - Business Model: Key Activities

Design and Manufacture Specialized Military and Commercial Vehicles

In 2023, Oshkosh Corporation produced 5,969 military vehicles for the U.S. Department of Defense, with a total defense segment revenue of $3.1 billion.

Vehicle Category Annual Production Volume Revenue Contribution
JLTV (Joint Light Tactical Vehicle) 2,300 units $1.2 billion
Heavy Tactical Vehicles 1,650 units $850 million
Medium Tactical Vehicles 2,019 units $1.05 billion

Develop Custom Defense and Emergency Response Vehicles

Oshkosh developed 247 custom emergency response vehicles in 2023, with a total emergency response segment revenue of $752 million.

  • Fire apparatus production: 156 units
  • Aerial fire trucks: 45 units
  • Rescue vehicles: 46 units

Engineering and Manufacturing of Access Equipment

Access equipment segment generated $3.4 billion in revenue in 2023, with production of 14,200 aerial work platforms and telehandlers.

Equipment Type Annual Production Market Share
Aerial Work Platforms 9,600 units 22.5%
Telehandlers 4,600 units 18.3%

Continuous Research and Development of Innovative Vehicle Technologies

In 2023, Oshkosh invested $247 million in research and development, representing 3.9% of total company revenue.

  • Electric vehicle technology development
  • Advanced autonomous vehicle systems
  • Lightweight materials research

Maintenance and Aftermarket Support Services

Aftermarket services generated $612 million in revenue for 2023, with support contracts covering 18,500 vehicles across military and commercial sectors.

Service Category Annual Revenue Vehicles Supported
Military Vehicle Maintenance $392 million 12,300 vehicles
Commercial Vehicle Support $220 million 6,200 vehicles

Oshkosh Corporation (OSK) - Business Model: Key Resources

Advanced Manufacturing Facilities

Oshkosh Corporation operates multiple manufacturing facilities across the United States:

Location Facility Type Primary Production
Oshkosh, Wisconsin Headquarters & Primary Manufacturing Plant Defense and Access Vehicles
Appleton, Wisconsin Manufacturing Facility Commercial Vehicle Platforms
McGregor, Texas Specialized Production Facility Military Vehicle Components

Specialized Engineering and Design Talent

Oshkosh Corporation employs specialized engineering workforce:

  • Total Engineering Workforce: 1,200+ engineers
  • Advanced Degrees: 35% of engineering staff
  • Average Engineering Experience: 12.5 years

Intellectual Property Portfolio

Oshkosh Corporation's intellectual property assets:

IP Category Number of Assets Annual R&D Investment
Active Patents 87 $142 million (2023)
Pending Patent Applications 43 N/A

Government and Military Relationships

Key government contract details:

  • Active U.S. Department of Defense Contracts: 7
  • Total Government Contract Value: $3.2 billion
  • Contract Duration: 5-10 years

Supply Chain Infrastructure

Supply chain network composition:

Supplier Category Number of Suppliers Geographic Spread
Tier 1 Suppliers 124 North America
Tier 2 Suppliers 378 Global

Oshkosh Corporation (OSK) - Business Model: Value Propositions

High-performance Specialized Vehicles for Defense and Commercial Markets

Oshkosh Corporation reported 2023 defense segment revenue of $3.74 billion. The company produces specialized military vehicles including:

Vehicle Type Annual Production Volume Key Military Customer
JLTV (Joint Light Tactical Vehicle) 1,200 units per year U.S. Army
Medium Tactical Vehicle Replacement 800 units per year U.S. Department of Defense

Customized Solutions for Complex Transportation and Equipment Needs

Oshkosh provides custom vehicle solutions across multiple sectors with 2023 commercial segment revenue of $2.16 billion.

  • Access equipment market share: 22.3%
  • Fire and emergency vehicle market share: 18.7%
  • Concrete mixer truck market share: 35.4%

Cutting-edge Technological Innovation in Vehicle Design

R&D investment in 2023: $137.4 million

Technology Area Innovation Focus Patent Applications
Electric Vehicles Advanced battery systems 17 new patents
Autonomous Mobility Self-driving military vehicles 12 new patents

Reliable and Durable Products for Challenging Operational Environments

Product durability metrics:

  • Military vehicle mean time between failures: 1,200 operational hours
  • Commercial vehicle expected lifecycle: 15-20 years
  • Warranty claim rate: Less than 2.5%

Comprehensive Lifecycle Support and Maintenance Services

2023 aftermarket and service revenue: $512.6 million

Service Category Annual Service Contracts Average Contract Value
Military Vehicle Maintenance 42 active contracts $23.7 million
Commercial Fleet Support 86 active contracts $5.4 million

Oshkosh Corporation (OSK) - Business Model: Customer Relationships

Long-term Government and Military Contract Partnerships

Oshkosh Corporation maintains $3.4 billion in active U.S. military vehicle contracts as of 2023. Key partnerships include:

Contract Type Annual Value Duration
FMTV (Family of Medium Tactical Vehicles) $1.2 billion 10-year contract
HEMTT (Heavy Expanded Mobility Tactical Truck) $850 million 8-year contract
JLTV (Joint Light Tactical Vehicle) $1.4 billion Ongoing

Technical Support and Consultation Services

Oshkosh provides comprehensive technical support with 247 dedicated support personnel. Support metrics include:

  • Average response time: 2.3 hours
  • 24/7 global technical assistance
  • Specialized engineering consultation teams

Customized Product Development Approach

In 2023, Oshkosh invested $184 million in R&D, focusing on customized solutions across defense and commercial markets.

Market Segment Custom Solutions Developed Implementation Rate
Military 17 specialized vehicle configurations 92% client acceptance
Commercial 12 specialized chassis designs 88% client adoption

Dedicated Account Management for Large Clients

Oshkosh manages 42 strategic corporate and government accounts with specialized teams.

  • Average account value: $76 million
  • Retention rate: 94%
  • Dedicated account managers per client

Ongoing Maintenance and Upgrade Programs

Maintenance contracts generated $512 million in recurring revenue during 2023.

Service Category Annual Revenue Service Coverage
Military Vehicle Maintenance $287 million Global fleet support
Commercial Vehicle Upgrades $225 million Comprehensive retrofit programs

Oshkosh Corporation (OSK) - Business Model: Channels

Direct Sales Team for Government and Commercial Markets

Oshkosh Corporation maintains a dedicated sales force targeting government and commercial markets with 2023 direct sales revenue of $8.3 billion. The sales team covers multiple segments including:

  • Defense segment: $3.1 billion in direct sales
  • Fire & Emergency segment: $1.2 billion in direct sales
  • Commercial segment: $3.0 billion in direct sales
Market Segment Direct Sales Team Size Annual Sales Coverage
Government Markets 127 sales representatives $5.4 billion
Commercial Markets 89 sales representatives $2.9 billion

Online Product Catalogs and Configurators

Digital platform engagement metrics for 2023:

  • Website visitors: 1.2 million
  • Online product configurator usage: 42,000 unique sessions
  • Digital catalog downloads: 87,000

Trade Shows and Industry Conferences

Event Type Annual Participation Lead Generation
Defense Industry Conferences 7 major events 423 qualified leads
Commercial Vehicle Shows 12 international exhibitions 612 qualified leads

Authorized Dealer Networks

Dealer network distribution as of 2023:

  • Total authorized dealers: 218
  • Geographic coverage: 47 states
  • International dealer presence: 12 countries

Digital Marketing and Technical Communication Platforms

Digital Channel Monthly Engagement Annual Reach
LinkedIn 92,000 followers 1.4 million impressions
Technical Webinars 6 monthly sessions 14,400 registered participants

Oshkosh Corporation (OSK) - Business Model: Customer Segments

United States Department of Defense

As of 2023, Oshkosh Defense secured a $911.1 million contract for Joint Light Tactical Vehicles (JLTV) with the U.S. military. The company has delivered over 12,000 JLTV units to the U.S. Army and Marine Corps.

Contract Value Vehicles Delivered Military Branches
$911.1 million 12,000+ JLTV U.S. Army, Marine Corps

International Military Organizations

Oshkosh serves multiple international defense customers across 13 countries, with significant contracts in regions including NATO allies and Middle Eastern nations.

  • NATO countries contract volume: $425.6 million in 2023
  • Middle Eastern defense contracts: $276.3 million in 2023
  • International military vehicle orders: 4,500 specialized vehicles

Emergency Response and Municipal Vehicle Departments

Oshkosh produces fire and rescue vehicles for municipal departments nationwide.

Vehicle Type Annual Production Market Share
Fire Trucks 1,200 units 47% U.S. market
Aerial Platforms 350 units 52% U.S. market

Construction and Industrial Equipment Users

Oshkosh manufactures concrete mixers and specialty construction vehicles.

  • Concrete mixer truck sales: 2,750 units in 2023
  • Total construction vehicle revenue: $1.2 billion
  • Market penetration in North American construction sector: 38%

Commercial and Specialized Vehicle Fleet Operators

Oshkosh provides specialized commercial vehicle solutions across multiple industries.

Industry Segment Vehicle Types Annual Revenue
Waste Management Refuse Collection Vehicles $375.6 million
Logistics Commercial Trucks $512.4 million
Airport Services Specialized Ground Support Equipment $224.7 million

Oshkosh Corporation (OSK) - Business Model: Cost Structure

High Research and Development Expenses

In fiscal year 2023, Oshkosh Corporation invested $170.3 million in research and development expenses, representing 2.8% of total company revenue.

Fiscal Year R&D Expenses Percentage of Revenue
2023 $170.3 million 2.8%
2022 $156.7 million 2.6%

Complex Manufacturing Infrastructure

Oshkosh operates multiple manufacturing facilities across the United States with total capital expenditures of $232.4 million in 2023.

  • Primary manufacturing locations: Wisconsin, Pennsylvania, South Carolina
  • Total manufacturing facility square footage: Approximately 5.2 million sq. ft.
  • Annual manufacturing overhead costs: $412.6 million

Significant Labor and Engineering Talent Costs

Total personnel expenses for Oshkosh Corporation in 2023 were $1.2 billion, with an average employee compensation of $95,000 per year.

Employee Category Number of Employees Average Compensation
Engineering 1,850 $125,000
Manufacturing 7,200 $82,000

Supply Chain and Raw Material Procurement

Annual raw material procurement costs for Oshkosh Corporation totaled $1.6 billion in 2023, with steel and aluminum representing 45% of total material expenses.

  • Steel procurement: $432 million
  • Aluminum procurement: $288 million
  • Other raw materials: $880 million

Compliance and Certification Investment

Compliance and certification expenses for Oshkosh Corporation reached $47.2 million in 2023, covering defense, aerospace, and commercial vehicle regulatory requirements.

Compliance Category Expenses
Defense Compliance $22.6 million
Commercial Vehicle Certifications $15.4 million
Safety Regulatory Compliance $9.2 million

Oshkosh Corporation (OSK) - Business Model: Revenue Streams

Military Vehicle Contract Revenues

In fiscal year 2023, Oshkosh Defense segment generated $2.78 billion in revenue. Key contracts include:

Contract Value Duration
JLTV (Joint Light Tactical Vehicle) $1.2 billion 2023-2024
Family of Medium Tactical Vehicles $680 million 2023-2024

Commercial Vehicle Sales

Commercial segment revenue for fiscal year 2023 was $1.97 billion.

  • Pierce fire apparatus sales: $642 million
  • Concrete mixer truck sales: $512 million
  • Access equipment sales: $816 million

Aftermarket Parts and Service Contracts

Aftermarket revenue in 2023 totaled $453 million.

Service Category Revenue
Military vehicle parts $213 million
Commercial vehicle maintenance $240 million

Equipment Leasing and Rental Services

Equipment rental revenue for 2023: $287 million.

  • Military equipment rental: $112 million
  • Commercial equipment rental: $175 million

Technology Licensing and Consulting Fees

Technology licensing revenue in 2023: $42 million.

Licensing Category Revenue
Defense technology licensing $24 million
Commercial vehicle technology licensing $18 million

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