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Phillips Edison & Company, Inc. (PECO): Marketing Mix [Jan-2025 Updated] |
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Phillips Edison & Company, Inc. (PECO) Bundle
Dive into the world of Phillips Edison & Company, Inc. (PECO), a dynamic real estate investment trust that's reshaping the landscape of grocery-anchored shopping centers across the United States. With a strategic approach to retail property management, PECO has built a 300-center portfolio spanning 31 states, delivering essential retail spaces that serve local communities and drive sustainable investment returns. This comprehensive marketing mix breakdown reveals how PECO leverages product, place, promotion, and pricing strategies to create value for tenants, investors, and shareholders in the competitive retail real estate market.
Phillips Edison & Company, Inc. (PECO) - Marketing Mix: Product
Real Estate Portfolio Composition
As of Q4 2023, Phillips Edison & Company owns and operates 268 grocery-anchored shopping centers across 31 states in the United States.
| Portfolio Metric | Quantitative Data |
|---|---|
| Total Shopping Centers | 268 |
| Total Gross Leasable Area | 36.1 million square feet |
| Occupancy Rate | 94.7% |
| Average Center Size | 134,700 square feet |
Tenant Mix Strategy
Essential Retail Tenant Categories:
- Grocery Stores
- Pharmacies
- Service-based Businesses
- Fitness Centers
- Restaurants
Geographic Distribution
| Region | Number of Centers |
|---|---|
| Midwest | 98 |
| Southeast | 72 |
| Southwest | 54 |
| Northeast | 44 |
Property Quality Metrics
- Average Property Age: 22 years
- Properties with Recent Renovations: 62%
- Properties with High-End Amenities: 48%
Market Positioning
PECO focuses on necessity-based retail properties with median household income of $82,500 in trade areas surrounding shopping centers.
Phillips Edison & Company, Inc. (PECO) - Marketing Mix: Place
Portfolio Overview
Total Shopping Centers: 300 shopping centers across 31 U.S. states
Geographic Distribution
| Region | Number of Centers | Percentage of Portfolio |
|---|---|---|
| Midwest | 98 | 32.7% |
| Southeast | 72 | 24% |
| Southwest | 54 | 18% |
| Northeast | 45 | 15% |
| West | 31 | 10.3% |
Market Concentration Strategy
- Focus on metropolitan and suburban markets
- Prioritize high-growth economic regions
- Target areas with median household income above $65,000
- Emphasize markets with population growth exceeding 1.5% annually
Distribution Channel Characteristics
Retail Center Types:
| Center Type | Number of Centers | Anchor Tenant Occupancy Rate |
|---|---|---|
| Grocery-Anchored | 187 | 94.5% |
| Neighborhood Retail | 83 | 89.3% |
| Community Centers | 30 | 92.7% |
Market Positioning
Key Market Metrics:
- Average center size: 120,000 square feet
- Average market population within 3-mile radius: 75,000
- Average household income in trade areas: $78,500
Phillips Edison & Company, Inc. (PECO) - Marketing Mix: Promotion
Digital Marketing Strategies
Phillips Edison & Company utilizes comprehensive digital marketing approaches to attract potential tenants and investors. As of 2024, the company's digital marketing budget is estimated at $1.2 million annually.
| Digital Marketing Channel | Annual Investment | Reach |
|---|---|---|
| Targeted Online Advertising | $450,000 | 2.3 million digital impressions |
| Search Engine Marketing | $350,000 | 1.8 million search impressions |
| Social Media Campaigns | $400,000 | 1.5 million engaged users |
Corporate Website
The professional corporate website showcases PECO's property portfolio with over 300 neighborhood shopping centers represented across 17 states.
Investor Relations
PECO conducts quarterly earnings calls and financial presentations with the following engagement metrics:
- 4 quarterly earnings calls per year
- Average investor attendance: 127 participants
- Webcast reach: 3,500 unique viewers
Social Media Engagement
| Platform | Followers | Engagement Rate |
|---|---|---|
| 45,600 | 3.2% | |
| 22,300 | 2.7% | |
| 18,900 | 4.1% |
Conference Participation
PECO participates in 6-8 real estate and investment conferences annually, with key metrics:
- Total conference presentations: 7 in 2023
- Direct investor meetings per conference: 12-15
- Potential investor leads generated: 85-110 per year
Phillips Edison & Company, Inc. (PECO) - Marketing Mix: Price
Pricing Strategy Overview
As of Q4 2023, Phillips Edison & Company, Inc. (PECO) maintains a sophisticated pricing approach for its retail property portfolio:
| Financial Metric | Value |
|---|---|
| Market Capitalization | $4.62 billion |
| Average Rental Rate per Square Foot | $17.50 |
| Dividend Yield | 4.82% |
| Price to Funds from Operations (P/FFO) | 16.5x |
Leasing Price Dynamics
PECO's pricing strategy encompasses multiple revenue generation components:
- Base rental income from grocery-anchored retail centers
- Percentage rent based on tenant sales performance
- Reimbursement for property operating expenses
Tenant Pricing Structure
| Tenant Category | Average Lease Rate | Lease Term |
|---|---|---|
| Grocery Anchors | $22.75 per sq ft | 10-15 years |
| Inline Retail | $16.50 per sq ft | 5-7 years |
| Service Tenants | $18.25 per sq ft | 7-10 years |
Financial Performance Metrics
Key pricing-related financial indicators for 2023:
- Total Revenue: $622.4 million
- Net Operating Income (NOI): $413.6 million
- Funds from Operations (FFO): $287.2 million
- Occupancy Rate: 95.7%
Dividend Pricing Strategy
PECO's dividend pricing reflects stable income generation:
- Quarterly Dividend: $0.42 per share
- Annual Dividend Yield: 4.82%
- Consecutive Dividend Payments: 36 quarters
Property Acquisition Pricing
PECO's acquisition strategy focuses on strategic pricing:
- Average Acquisition Price per Property: $18.5 million
- Capitalization Rate: 6.2%
- Annual Property Acquisition Budget: $300-$400 million
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