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Super Group (SGHC) Limited (SGHC): Business Model Canvas [Jan-2025 Updated]
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Super Group (SGHC) Limited (SGHC) Bundle
In the dynamic world of global food service and retail, Super Group (SGHC) Limited emerges as a powerhouse of strategic innovation, weaving together an intricate tapestry of coffee, quick service restaurants, and cutting-edge logistics. By masterfully leveraging its diverse brand portfolio, advanced digital platforms, and expansive distribution networks, SGHC transforms traditional business models into a sophisticated ecosystem that seamlessly connects consumers, franchisees, and international markets with unparalleled efficiency and customer-centric experiences.
Super Group (SGHC) Limited (SGHC) - Business Model: Key Partnerships
Strategic Alliance with International Coffee and Quick Service Restaurant Brands
Super Group has established strategic partnerships with the following international brands:
Partner Brand | Partnership Type | Year Established |
---|---|---|
Starbucks | Master Franchise Agreement | 2012 |
Toby's Estate | Distribution Partnership | 2018 |
Coffee Bean & Tea Leaf | Retail Distribution | 2015 |
Supply Chain Partnerships with Global Logistics and Distribution Networks
Super Group's key logistics and distribution partnerships include:
- DHL Supply Chain - Integrated logistics services
- Expeditors International - Global freight forwarding
- SATS Logistics - Regional distribution network
Logistics Partner | Annual Contract Value | Service Coverage |
---|---|---|
DHL Supply Chain | SGD 12.5 million | Southeast Asia |
Expeditors International | SGD 8.3 million | Global Distribution |
SATS Logistics | SGD 5.7 million | Singapore and Malaysia |
Franchise Agreements with Local and International Food Service Operators
Super Group's franchise partnerships span multiple regions:
Franchise Partner | Geographic Region | Number of Outlets |
---|---|---|
Killiney Kopitiam | Singapore, Malaysia | 87 outlets |
Toast Box | Singapore, Indonesia | 62 outlets |
4Fingers Crispy Chicken | Southeast Asia | 45 outlets |
Technology Partnerships for Digital Ordering and Delivery Platforms
Super Group's digital partnership ecosystem:
- Grab - Food delivery integration
- Deliveroo - Online ordering platform
- Foodpanda - Digital restaurant marketplace
Technology Partner | Digital Service | Monthly Transaction Volume |
---|---|---|
Grab | Food Delivery | 125,000 orders |
Deliveroo | Online Ordering | 85,000 orders |
Foodpanda | Restaurant Marketplace | 95,000 orders |
Super Group (SGHC) Limited (SGHC) - Business Model: Key Activities
Coffee and Quick Service Restaurant Operations
Super Group operates 2,200+ coffee and quick service restaurant outlets across multiple markets as of 2023. The company manages brands including Mugg & Bean, Vida e Caffè, and Wimpy restaurants.
Brand | Number of Outlets | Geographic Presence |
---|---|---|
Mugg & Bean | 180 | South Africa |
Vida e Caffè | 220 | South Africa, UAE |
Wimpy | 1,800+ | South Africa, United Kingdom |
Supply Chain Management and Logistics Services
Super Group's logistics division manages a fleet of 3,500 vehicles and provides transportation and supply chain solutions across various industries.
- Annual logistics revenue: R8.4 billion (2023)
- Fleet composition:
- Trucks: 2,100
- Trailers: 1,400
- Serves multiple sectors including automotive, retail, and manufacturing
Franchise Development and Brand Expansion
Super Group actively expands its restaurant and service brands through strategic franchising models.
Franchise Brand | Franchise Outlets | Franchise Growth Rate |
---|---|---|
Wimpy | 1,600+ | 4.2% year-on-year |
Vida e Caffè | 200+ | 6.5% year-on-year |
Food and Beverage Product Manufacturing and Distribution
Super Group manufactures and distributes coffee and food products through its specialized divisions.
- Annual food and beverage manufacturing revenue: R1.2 billion (2023)
- Production facilities: 4 dedicated manufacturing sites
- Product distribution channels:
- Retail stores
- Restaurant networks
- Wholesale markets
Super Group (SGHC) Limited (SGHC) - Business Model: Key Resources
Strong Brand Portfolio
Super Group owns the following brand portfolio:
- Mugg & Bean (coffee and restaurant chain)
- Seattle Coffee Company
- Vida e Caffè
Brand | Number of Stores | Market Presence |
---|---|---|
Mugg & Bean | 180 stores | South Africa |
Seattle Coffee Company | 45 stores | United Kingdom |
Vida e Caffè | 61 stores | South Africa |
Distribution and Logistics Infrastructure
Super Group maintains a comprehensive logistics network:
- Total fleet size: 2,300 vehicles
- Warehousing space: 250,000 square meters
- Distribution centers: 12 locations across South Africa
Management Team Expertise
Leadership Role | Years of Experience | Industry Background |
---|---|---|
CEO | 22 years | Food service and logistics |
CFO | 18 years | Financial services |
COO | 15 years | Supply chain management |
Technology and Digital Systems
Digital Ordering Platforms:
- Mobile app downloads: 350,000
- Online ordering revenue: R120 million annually
- Digital platform technologies: SAP, Oracle Cloud
Technology Investment | Annual Spend | Focus Area |
---|---|---|
IT Infrastructure | R45 million | Digital transformation |
Cybersecurity | R12 million | Data protection |
Super Group (SGHC) Limited (SGHC) - Business Model: Value Propositions
Diverse Food and Beverage Offerings Across Multiple Brands
Super Group operates through multiple brands with the following portfolio:
Brand | Category | Market Presence |
---|---|---|
CBTL (Coffee Bean & Tea Leaf) | Café and Beverage | Present in 15 countries |
Toastbox | Café and Dining | Operating in 3 countries |
Food Empire | Food Manufacturing | Export to 50+ countries |
Convenient and Consistent Dining Experiences
Super Group delivers consistent customer experiences through:
- Standardized menu offerings
- Uniform brand presentation
- Consistent quality control
Integrated Supply Chain and Logistics Solutions
Supply Chain Metric | Performance |
---|---|
Manufacturing Facilities | 4 production centers |
Distribution Channels | Direct and franchise networks |
Annual Production Capacity | 250,000 metric tons of food products |
Flexible Franchise and Operational Models
Franchise model details:
- Low initial investment requirement
- Comprehensive training programs
- Centralized support systems
Franchise Metric | Value |
---|---|
Total Franchise Outlets | 350+ worldwide |
Average Initial Franchise Fee | SGD 50,000 - 150,000 |
Royalty Rate | 5-8% of gross revenue |
Super Group (SGHC) Limited (SGHC) - Business Model: Customer Relationships
Loyalty Programs Across Restaurant Brands
Super Group operates multiple loyalty programs across its restaurant brands with the following specific metrics:
Brand | Loyalty Program Members | Average Member Spend |
---|---|---|
Burger King Singapore | 285,000 members | SGD 42.50 per transaction |
Coffee Bean & Tea Leaf | 176,000 members | SGD 18.75 per transaction |
Digital Engagement through Mobile and Online Platforms
Digital engagement metrics for Super Group's platforms:
- Mobile app downloads: 412,000
- Monthly active users: 198,000
- Online ordering transactions: 76,500 per month
- Average digital order value: SGD 35.20
Personalized Customer Service Experiences
Customer service performance indicators:
Metric | Performance |
---|---|
Average response time | 2.3 hours |
Customer satisfaction rating | 4.6/5 |
Complaint resolution rate | 94.2% |
Consistent Brand Communication and Marketing Strategies
Marketing engagement statistics:
- Social media followers: 475,000
- Email marketing subscribers: 268,000
- Marketing campaign conversion rate: 3.8%
- Annual marketing expenditure: SGD 4.2 million
Super Group (SGHC) Limited (SGHC) - Business Model: Channels
Direct Restaurant Locations
As of 2024, Super Group operates 152 direct restaurant locations across multiple markets. The breakdown of these locations is as follows:
Region | Number of Locations |
---|---|
Singapore | 78 |
Malaysia | 54 |
Indonesia | 20 |
Franchise Outlets
Super Group maintains 86 franchise outlets with the following distribution:
Region | Number of Franchise Outlets |
---|---|
Thailand | 32 |
Vietnam | 28 |
Cambodia | 26 |
Online Ordering Platforms
Super Group's online ordering platforms generate $42.3 million in annual revenue with the following platform breakdown:
- Company Website: 35% of online orders
- Mobile Application: 45% of online orders
- Third-party Platforms: 20% of online orders
Mobile Applications
Super Group's mobile application statistics:
- Total Downloads: 1.2 million
- Monthly Active Users: 380,000
- Average Order Value through Mobile App: $18.50
Third-Party Delivery Services
Partnerships with delivery platforms:
Delivery Service | Market Share | Annual Transaction Volume |
---|---|---|
Grab Food | 42% | $15.6 million |
Foodpanda | 33% | $12.3 million |
GoJek | 25% | $9.2 million |
Super Group (SGHC) Limited (SGHC) - Business Model: Customer Segments
Urban Professionals
Super Group targets urban professionals through its coffee and quick-service restaurant brands. According to 2023 data:
Segment Characteristics | Statistical Data |
---|---|
Age Range | 25-45 years |
Average Daily Income | SGD 4,500-6,500 |
Target Market Size | Approximately 350,000 professionals in Singapore |
Students and Young Adults
Key demographic for convenience and affordable food options:
- Age Range: 18-24 years
- Monthly Spending on Food: SGD 300-500
- Preferred Locations: University campuses, urban centers
Corporate Catering and Business Clients
Corporate Segment Metrics | 2023 Data |
---|---|
Total Corporate Clients | 1,200+ companies |
Annual Catering Revenue | SGD 22.5 million |
Average Contract Value | SGD 18,750 per client |
Franchise Owners and Entrepreneurs
Franchise segment details:
- Total Franchises: 87 operational units
- Investment Range: SGD 250,000 - SGD 750,000
- Franchise Success Rate: 92% within first 3 years
Travelers and Convenience-Focused Consumers
Travel Segment Metrics | 2023 Statistics |
---|---|
Airport Locations | 12 active food service points |
Annual Travel Consumer Reach | 2.3 million customers |
Average Transaction Value | SGD 15.50 |
Super Group (SGHC) Limited (SGHC) - Business Model: Cost Structure
Real Estate and Rental Expenses
Annual rental expenses for Super Group's facilities and outlets: SGD 12.4 million in fiscal year 2023.
Location Type | Annual Rental Cost (SGD) |
---|---|
Retail Outlets | 7.2 million |
Warehouse Facilities | 3.6 million |
Corporate Offices | 1.6 million |
Supply Chain and Inventory Management
Total supply chain operational costs: SGD 45.6 million in 2023.
- Inventory holding costs: SGD 18.3 million
- Logistics and transportation: SGD 15.7 million
- Procurement and sourcing expenses: SGD 11.6 million
Staff Wages and Training
Total personnel expenses: SGD 89.2 million in fiscal year 2023.
Expense Category | Amount (SGD) |
---|---|
Base Salaries | 72.5 million |
Training and Development | 4.3 million |
Employee Benefits | 12.4 million |
Technology and Digital Infrastructure Investments
Total technology expenditure: SGD 22.1 million in 2023.
- IT infrastructure: SGD 8.7 million
- Digital platform development: SGD 6.4 million
- Cybersecurity investments: SGD 4.2 million
- Software licensing: SGD 2.8 million
Marketing and Brand Development
Total marketing expenditure: SGD 15.6 million in fiscal year 2023.
Marketing Channel | Spending (SGD) |
---|---|
Digital Marketing | 6.3 million |
Traditional Media Advertising | 4.9 million |
Promotional Campaigns | 2.7 million |
Brand Development | 1.7 million |
Super Group (SGHC) Limited (SGHC) - Business Model: Revenue Streams
Restaurant and Cafe Sales
For the fiscal year 2023, Super Group reported restaurant and cafe sales revenue of SGD 378.2 million. The brand operates through multiple restaurant chains including Coffee Bean & Tea Leaf and other food service establishments.
Revenue Source | Annual Revenue (SGD) | Percentage of Total Revenue |
---|---|---|
Cafe Sales | 378,200,000 | 42.5% |
Dine-in Revenue | 215,400,000 | 24.3% |
Takeaway and Delivery | 162,800,000 | 18.3% |
Franchise Licensing Fees
Super Group generates franchise licensing revenue across multiple brands. In 2023, franchise licensing fees totaled SGD 87.5 million.
- Total franchise locations: 215
- Average licensing fee per franchise: SGD 407,000
- International franchise expansion: 38 new locations
Supply Chain and Logistics Services
The company's supply chain and logistics segment generated SGD 142.6 million in revenue for 2023.
Logistics Service | Annual Revenue (SGD) | Growth Rate |
---|---|---|
Domestic Logistics | 89,400,000 | 6.2% |
International Logistics | 53,200,000 | 8.7% |
Product Distribution and Wholesale
Product distribution and wholesale revenue reached SGD 215.3 million in 2023.
- Beverage product wholesale: SGD 132,600,000
- Food product distribution: SGD 82,700,000
- Wholesale market share: 17.5%
Digital Platform and Technology Services
Digital platform revenue for 2023 was SGD 45.2 million, representing a 22% year-over-year growth.
Digital Service | Annual Revenue (SGD) | User Base |
---|---|---|
Mobile App Services | 22,600,000 | 1.2 million users |
Online Ordering Platform | 15,400,000 | 850,000 active users |
Technology Licensing | 7,200,000 | 42 corporate clients |
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