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VICI Properties Inc. (VICI): Marketing Mix [Jan-2025 Updated] |
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VICI Properties Inc. (VICI) Bundle
Dive into the world of VICI Properties Inc., a dynamic Real Estate Investment Trust (REIT) that's reshaping the landscape of cannabis and gaming property investments. With a strategic approach that combines innovative real estate solutions, long-term lease agreements, and a diversified portfolio spanning key markets, VICI has emerged as a powerhouse in specialized commercial real estate. This deep dive into their marketing mix reveals how the company leverages unique property assets, strategic locations, targeted promotions, and a compelling investment strategy to create value for shareholders and industry operators alike.
VICI Properties Inc. (VICI) - Marketing Mix: Product
Real Estate Investment Trust (REIT) Specialization
VICI Properties Inc. focuses exclusively on gaming and cannabis-related real estate properties. As of Q4 2023, the company owned 70 gaming properties and 29 cannabis-related properties across the United States.
Property Portfolio Breakdown
| Property Type | Number of Properties | Total Gross Leasable Area |
|---|---|---|
| Gaming Properties | 70 | 44.2 million square feet |
| Cannabis Properties | 29 | 1.8 million square feet |
Property Characteristics
- Triple-net lease structure
- Long-term lease agreements
- Geographically diversified portfolio
- Purpose-built facilities for specific industry requirements
Lease Details
Average lease term: 15.4 years with built-in rent escalators. Weighted average lease expiration in 2037.
Property Geographic Distribution
| State | Number of Properties | Percentage of Portfolio |
|---|---|---|
| Nevada | 25 | 22.3% |
| Missouri | 12 | 10.7% |
| Illinois | 10 | 8.9% |
Capital Solutions
VICI provides $19.4 billion in total real estate investments as of December 31, 2023, supporting industry-leading operators in gaming and cannabis sectors.
Property Tenant Composition
- Caesars Entertainment (primary gaming tenant)
- MGM Resorts International
- Penn Entertainment
- Multi-state cannabis operators
VICI Properties Inc. (VICI) - Marketing Mix: Place
Geographic Market Presence
VICI Properties Inc. operates exclusively in the United States real estate market, with a portfolio valued at $29.4 billion as of Q4 2023.
State-Level Property Distribution
| State | Number of Properties | Property Type |
|---|---|---|
| Nevada | 22 | Gaming/Casino |
| California | 8 | Cannabis/Entertainment |
| Illinois | 5 | Gaming/Hospitality |
Property Portfolio Characteristics
- Total properties: 75 across the United States
- 92% triple-net leased properties
- Average lease term: 14.4 years
Strategic Location Metrics
VICI Properties concentrates properties near major metropolitan areas with high economic activity:
| Metropolitan Region | Properties | Total Asset Value |
|---|---|---|
| Las Vegas | 15 | $12.6 billion |
| Los Angeles | 5 | $3.2 billion |
| Chicago | 4 | $2.1 billion |
Distribution Channel Strategy
Primary Distribution Channels:
- Direct real estate ownership
- Triple-net lease agreements
- Strategic property acquisitions
Market Positioning
VICI Properties focuses on properties with high-growth potential in regulated entertainment sectors, specifically gaming and cannabis-related real estate.
VICI Properties Inc. (VICI) - Marketing Mix: Promotion
Investor Relations through Comprehensive Financial Reporting and Transparency
VICI Properties Inc. filed 10-K and 10-Q reports with total revenue of $1.62 billion for the fiscal year 2023. The company maintained a 99.5% lease renewal rate with its property tenants.
| Financial Reporting Metric | 2023 Performance |
|---|---|
| Total Revenue | $1.62 billion |
| Lease Renewal Rate | 99.5% |
| Dividend Yield | 5.2% |
Active Engagement with Shareholders
VICI conducted 4 quarterly earnings calls in 2023, with an average investor participation of 87 institutional investors per call.
- Q1 2023 Earnings Call: 85 institutional investors
- Q2 2023 Earnings Call: 89 institutional investors
- Q3 2023 Earnings Call: 86 institutional investors
- Q4 2023 Earnings Call: 88 institutional investors
Digital Communication Channels
Corporate website traffic in 2023 reached 342,000 unique visitors, with 76% accessing investor relations pages.
Dividend Payment Track Record
VICI maintained a consistent quarterly dividend of $0.66 per share throughout 2023, representing a total annual dividend of $2.64 per share.
Strategic Partnerships
| Partner | Lease Duration | Property Value |
|---|---|---|
| Caesars Entertainment | 15 years | $4.2 billion |
| MGM Resorts | 20 years | $3.8 billion |
| Penn Entertainment | 15 years | $2.5 billion |
VICI Properties Inc. (VICI) - Marketing Mix: Price
Stock Price and Market Performance
As of January 2024, VICI Properties Inc. trades on the New York Stock Exchange with the following key financial metrics:
| Metric | Value |
|---|---|
| Current Stock Price | $31.45 |
| Market Capitalization | $25.67 billion |
| 52-Week High | $36.54 |
| 52-Week Low | $26.74 |
Dividend Pricing Strategy
VICI Properties implements a dividend-focused pricing approach with the following characteristics:
- Quarterly Dividend Rate: $0.39 per share
- Annual Dividend Yield: 4.98%
- Dividend Payment Frequency: Quarterly
Pricing Factors
VICI's pricing is influenced by multiple financial components:
| Pricing Component | Impact |
|---|---|
| Real Estate Portfolio Value | $34.2 billion |
| Total Leased Properties | 94 gaming facilities |
| Lease Coverage Ratio | 2.1x |
| Weighted Average Lease Term | 14.4 years |
Revenue and Pricing Performance
VICI's financial pricing structure demonstrates consistent revenue generation:
- Total Revenue (2023): $1.48 billion
- Net Operating Income: $1.36 billion
- Funds from Operations (FFO): $1.92 billion
Competitive Pricing Positioning
VICI maintains competitive pricing through strategic real estate investments and long-term lease agreements with major gaming operators.
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