Lumen Technologies, Inc. (Lumn): Modelo de negócios Canvas [Jan-2025 Atualizado]

No cenário em rápida evolução da transformação digital, as tecnologias de lúmen surgem como uma potência, se posicionando estrategicamente na interseção de soluções avançadas de redes, segurança cibernética e nuvem. Ao criar meticulosamente um modelo de negócios abrangente que abrange a conectividade corporativa, a computação de borda e os serviços gerenciados, a Lumen se transformou de um provedor de telecomunicações tradicionais em um facilitador de ecossistema de tecnologia dinâmica. Sua abordagem inovadora aproveita uma extensa rede de fibra óptica e tecnologias de ponta para fornecer soluções digitais integradas que capacitem as empresas em todos os mercados globais, tornando-os um participante crítico no cenário moderno da infraestrutura tecnológica.

Lumen Technologies, Inc. (Lumn) - Modelo de negócios: Parcerias -chave

Principais provedores de telecomunicações e serviços em nuvem

A Lumen Technologies mantém parcerias estratégicas com os seguintes provedores de telecomunicações e serviços em nuvem:

Parceiro	Detalhes da parceria	Ano estabelecido
Microsoft Azure	Integração em nuvem e soluções híbridas em nuvem	2018
Amazon Web Services (AWS)	Serviços de conectividade em nuvem direta	2016
Google Cloud	Colaboração de infraestrutura de rede e nuvem	2019

Enterprise Technology Solution Partners

As parcerias de solução de tecnologia corporativa da Lumen incluem:

• Cisco Systems - Infraestrutura de rede e soluções de segurança
• Dell Technologies - Soluções de computação e armazenamento corporativas
• VMware - Virtualização e infraestrutura em nuvem
• Hewlett Packard Enterprise (HPE) - Serviços de TI e hardware corporativos

Fabricantes de equipamentos de infraestrutura de rede

Fabricante	Tipo de equipamento	Valor anual de compras
Ciena Corporation	Equipamento de rede óptica	US $ 325 milhões
Redes de zimbro	Infraestrutura de roteamento e comutação	US $ 278 milhões
Nokia	Equipamento de rede de telecomunicações	US $ 412 milhões

Provedores de serviços gerenciados

Principais parcerias de provedores de serviços gerenciados incluem:

• Accenture - Consultoria de Tecnologia Global e Serviços Gerenciados
• IBM - Serviços de TI Enterprise e Soluções Gerenciadas
• Wipro Limited - Serviços de Tecnologia e Transformação Digital

Alianças de tecnologia global estratégicas

Parceiro da Aliança	Alcance global	Foco em parceria
Equinix	Mais de 200 data centers em todo o mundo	Interconexão e serviços de data center
Grupo Zayo	Presença na América do Norte e Europa	Infraestrutura de fibra e conectividade de rede
Telstra	Região da Ásia-Pacífico	Rede internacional e serviços em nuvem

Lumen Technologies, Inc. (Lumn) - Modelo de negócios: Atividades -chave

Gerenciamento de infraestrutura de rede de fibra

A Lumen Technologies opera aproximadamente 450.000 milhas de rota de rede de fibras globalmente. O investimento em infraestrutura de rede em 2023 foi de US $ 1,03 bilhão. A empresa gerencia Mais de 170 data centers em várias geografias.

Métrica de rede	Quantidade
Miles totais de rota de fibra	450,000
Data centers	170+
Investimento de infraestrutura (2023)	US $ 1,03 bilhão

Soluções de conectividade corporativa

Os serviços de conectividade corporativa geram aproximadamente US $ 5,2 bilhões em receita anual. As principais ofertas de conectividade incluem:

• Serviços SD-WAN
• Acesso dedicado à Internet
• Soluções de rede privadas
• Conectividade em nuvem híbrida

Desenvolvimento do Serviço de Segurança Cibernética

Os serviços de segurança cibernética representam US $ 782 milhões em receita anual. Investimentos específicos de serviço incluem:

• Plataformas de detecção de ameaças
• Serviços de segurança gerenciados
• Proteção avançada de endpoint

Implantação da plataforma de computação de borda

O investimento em infraestrutura de computação de borda atingiu US $ 245 milhões em 2023. Os recursos da plataforma incluem:

Métrica de computação de borda	Valor
Investimento anual	US $ 245 milhões
Locais de borda	130+
Latência média	15-20 milissegundos

Serviços de otimização de rede e transformação digital

Os serviços de transformação digital geraram US $ 1,7 bilhão em receita durante 2023. O portfólio de serviços inclui migração em nuvem, modernização de rede e estratégias de otimização de AI-I-Iiled.

• Serviços de migração em nuvem
• Redesenho de arquitetura de rede
• Gerenciamento de rede movido a IA

Lumen Technologies, Inc. (Lumn) - Modelo de negócios: Recursos -chave

Infraestrutura de rede de fibra óptica extensa

Lumen Technologies opera um Rede de fibras de 450.000 milhas abrangendo os Estados Unidos. Detalhes da infraestrutura de rede a partir do quarto trimestre 2023:

Métrica de rede	Quantidade
Miles totais de rota de fibra	450,000
Edifícios na rede	130,000
Pontos de presença globais de rede	250+

Tecnologia avançada de telecomunicações

A infraestrutura tecnológica inclui:

• Recursos de rede definidos por software (SDN)
• Plataformas de computação de borda
• Tecnologias de rede 5G e de próxima geração
• Soluções de conectividade em nuvem híbrida

Força de trabalho técnica e de engenharia qualificada

Métrica da força de trabalho	Número
Total de funcionários	26,000
Equipe técnica	12,500
Profissionais de engenharia	4,800

Data center e ativos de computação em nuvem

Especíadas de infraestrutura em nuvem e data center:

• 32 data centers de qualidade corporativa
• Pegada total do data center: 1,4 milhão de pés quadrados
• Recursos de serviço em nuvem híbrida
• Conectividade em nuvem de várias regiões

Tecnologias de segurança de rede proprietárias

Os investimentos em tecnologia de segurança incluem:

• Sistemas avançados de detecção de ameaças
• Arquitetura de rede com zero-confiança
• Plataformas de monitoramento de segurança cibernética
• Pilha de solução de segurança integrada

Lumen Technologies, Inc. (Lumn) - Modelo de negócios: proposições de valor

Soluções de transformação digital corporativa integrada

A Lumen Technologies oferece soluções de transformação digital corporativa com as seguintes métricas principais:

Categoria de serviço	Receita anual	Base de clientes corporativos
Serviços de transformação digital	US $ 1,2 bilhão	Mais de 2.500 clientes corporativos

Serviços de conectividade de rede de alto desempenho

As ofertas de conectividade de rede incluem:

• Infraestrutura de rede global que abrange 450.000 milhas de rota
• Disponibilidade de rede: 99,99% de tempo de atividade
• Serviços de conectividade gerando US $ 4,3 bilhões em receita anual

Plataformas de computação em nuvem e borda escaláveis

Serviço em nuvem	Investimento anual	Locais de computação de borda
Infraestrutura de computação de borda	US $ 350 milhões	150+ nós de computação de borda

Ofertas abrangentes de segurança cibernética

Redução do serviço de segurança cibernética:

• Receita de Serviços de Segurança Gerenciada: US $ 275 milhões
• Cobertura de detecção de ameaças: monitoramento global 24/7
• Clientes de segurança: mais de 1.800 clientes corporativos

Confiabilidade e cobertura da rede global

Métrica de rede	Especificação
Presença global da rede	Mais de 60 países
Miles de fibra de rede	530.000 milhas de rota
Investimento anual de rede	US $ 500 milhões

Lumen Technologies, Inc. (Lumn) - Modelo de Negócios: Relacionamentos do Cliente

Gerenciamento de contas focado na empresa

A partir do quarto trimestre 2023, a Lumen Technologies atende a 51% das empresas da Fortune 500 com equipes dedicadas de gerenciamento de contas corporativas. A empresa gerencia aproximadamente 2.300 relacionamentos com o cliente corporativo em vários setores.

Segmento de clientes	Número de contas corporativas	Receita anual por segmento
Grandes empresas	1,150	US $ 2,4 bilhões
Empresas do mercado intermediário	1,150	US $ 1,8 bilhão

Serviços de suporte técnico e consulta

O Lumen fornece suporte técnico 24/7, com tempos de resposta com média de 15 minutos para problemas críticos da empresa. A empresa mantém 12 centros de suporte globais com mais de 1.200 profissionais de suporte técnico dedicado.

• Tempo médio de resolução de suporte ao cliente: 4,2 horas
• Classificação de satisfação do cliente: 87,5%
• Canais de suporte técnico: telefone, e -mail, bate -papo ao vivo, portal online

Design de solução de tecnologia personalizada

Em 2023, o Lumen desenvolveu mais de 450 soluções de tecnologia personalizadas para clientes corporativos, com um valor médio do projeto de US $ 3,2 milhões.

Tipo de solução	Número de soluções personalizadas	Valor médio do projeto
Integração da nuvem	175	US $ 3,5 milhões
Segurança de rede	135	US $ 2,8 milhões
Transformação digital	140	US $ 3,1 milhões

Parcerias de tecnologia estratégica de longo prazo

A Lumen mantém 87 parcerias de tecnologia estratégica com provedores de tecnologia global, com uma duração média de parceria de 6,3 anos.

• Receita de parceria estratégica: US $ 750 milhões em 2023
• Tamanho do ecossistema de parceiros: 87 empresas de tecnologia
• Valor médio de parceria: US $ 8,6 milhões anualmente

Plataformas de autoatendimento digital

A plataforma de autoatendimento digital da Lumen processou 2,4 milhões de interações com os clientes em 2023, representando 42% do total de compromissos de atendimento ao cliente.

Recurso da plataforma	Volume de uso	Taxa de adoção do cliente
Cobrança on -line	1,2 milhão de interações	65%
Gerenciamento de serviços	800.000 interações	45%
Portal de suporte técnico	400.000 interações	32%

Lumen Technologies, Inc. (Lumn) - Modelo de Negócios: Canais

Equipes de vendas da empresa direta

A Lumen Technologies mantém uma força de vendas corporativa dedicada de 2.847 representantes de vendas diretas a partir do quarto trimestre 2023. Esses profissionais de vendas têm como alvo clientes no meio do mercado e os clientes corporativos em vários verticais do setor.

Categoria de canal de vendas	Número de representantes de vendas	Receita anual média por representante
Vendas corporativas	2,847	US $ 1,2 milhão
Gerenciamento de contas estratégicas	412	US $ 3,5 milhões

Plataformas digitais online

Os canais digitais do Lumen incluem plataformas on -line abrangentes com as seguintes métricas:

• Tráfego do site: 1,2 milhão de visitantes únicos mensais
• Taxa de ativação do serviço on -line: 68% dos novos contratos corporativos
• Uso do portal de autoatendimento digital: 42% das interações existentes do cliente

Conferências de Tecnologia e Eventos da Indústria

O Lumen participa de 47 principais conferências de tecnologia e telecomunicações anualmente, com um alcance estimado de 85.000 clientes empresariais em potencial.

Redes de parceiros de telecomunicações

A Lumen mantém parcerias estratégicas com 276 provedores de serviços de telecomunicações e tecnologia globais.

Categoria de rede de parceiros	Número de parceiros	Receita anual de parcerias
Provedores globais de telecomunicações	127	US $ 456 milhões
Parceiros de integração de tecnologia	149	US $ 312 milhões

Marketing digital e engajamento baseado na Web

Os canais de marketing digital demonstram métricas significativas de engajamento:

• Seguidores de mídia social: 214.000 entre plataformas
• Gastes de publicidade digital: US $ 22,3 milhões anualmente
• Alcance de marketing por email: 187.000 tomadores de decisão corporativos
• Taxa de conversão do marketing digital: 3,7%

Lumen Technologies, Inc. (Lumn) - Modelo de negócios: segmentos de clientes

Grandes corporações empresariais

A partir do quarto trimestre de 2023, a Lumen Technologies atende a aproximadamente 2.700 clientes corporativos com receitas anuais acima de US $ 1 milhão. O segmento empresarial da empresa gerou US $ 2,4 bilhões em receita anual.

Segmento de clientes	Número de clientes	Receita anual
Grandes corporações empresariais	2,700	US $ 2,4 bilhões

Organizações de negócios do mercado intermediário

A Lumen Technologies tem como alvo as empresas no meio do mercado com receitas anuais entre US $ 10 milhões e US $ 500 milhões. A empresa atende a aproximadamente 5.200 clientes do mercado intermediário.

• Base total de clientes do mercado intermediário: 5.200
• Valor médio do contrato: US $ 350.000 por ano
• Indústrias primárias: saúde, serviços financeiros, varejo

Entidades do governo e do setor público

Os contratos governamentais representam 18% da receita corporativa total da Lumen, com aproximadamente 450 clientes do governo federal, estadual e local.

Segmento do governo	Número de clientes	Contribuição da receita
Governo federal	125	8% da receita corporativa
Governo estadual e local	325	10% da receita corporativa

Provedores de serviços de telecomunicações

A Lumen fornece serviços de rede por atacado para aproximadamente 1.100 provedores de serviços de telecomunicações, gerando US $ 680 milhões em receita anual de atacado.

• Total de clientes atacadistas: 1.100
• Receita anual de atacado: US $ 680 milhões
• Cobertura da rede: 450.000 milhas de rota

Empresas multinacionais globais

A Lumen suporta 350 empresas multinacionais globais em 60 países, com serviços internacionais de rede gerando US $ 950 milhões em receita anual.

Segmento global	Número de clientes	Receita anual
Empresas multinacionais globais	350	US $ 950 milhões

Lumen Technologies, Inc. (Lumn) - Modelo de negócios: estrutura de custos

Manutenção de infraestrutura de rede

No quarto trimestre 2023, a Lumen Technologies relatou custos de manutenção de infraestrutura de rede de US $ 1,2 bilhão anualmente. A empresa opera aproximadamente 450.000 milhas de rota da Fiber Network, com despesas de manutenção divididas da seguinte forma:

Componente de infraestrutura	Custo de manutenção anual
Rede de fibra óptica	US $ 675 milhões
Data centers	US $ 325 milhões
Equipamento de rede	US $ 200 milhões

Investimentos de pesquisa e desenvolvimento

A Lumen Technologies alocou US $ 237 milhões à pesquisa e desenvolvimento em 2023, com foco nas principais áreas tecnológicas:

• Tecnologias de computação de borda
• Soluções de segurança cibernética
• 5G e otimização de rede
• AI e integração de aprendizado de máquina

Aquisições de hardware e software de tecnologia

Os custos de aquisição de tecnologia para 2023 totalizaram US $ 412 milhões, com o seguinte quebra:

Categoria de tecnologia	Despesa de aquisição
Hardware de infraestrutura em nuvem	US $ 185 milhões
Software de rede	US $ 147 milhões
Tecnologias de segurança cibernética	US $ 80 milhões

Compensação e treinamento de funcionários

As despesas totais relacionadas aos funcionários em 2023 foram de US $ 1,6 bilhão:

• Salários base: US $ 1,1 bilhão
• Benefícios e bônus: US $ 350 milhões
• Treinamento e desenvolvimento: US $ 150 milhões

Despesas operacionais de marketing e vendas

Os custos operacionais de marketing e vendas para 2023 atingiram US $ 512 milhões:

Categoria de despesa	Custo anual
Marketing digital	US $ 187 milhões
Operações da equipe de vendas	US $ 225 milhões
Tecnologia de marketing	US $ 100 milhões

Lumen Technologies, Inc. (Lumn) - Modelo de negócios: fluxos de receita

Assinaturas de serviço de conectividade corporativa

Q4 2023 Receita do segmento corporativo: US $ 2,81 bilhões

Categoria de serviço	Receita anual
Serviços de rede	US $ 1,45 bilhão
Serviços de voz	US $ 652 milhões
Serviços de banda larga	US $ 703 milhões

Serviços de rede gerenciados

2023 Receita de serviços gerenciados: US $ 1,37 bilhão

• Gerenciamento de infraestrutura de rede dedicada
• Serviços SD-WAN
• Ofertas de segurança como serviço

Licenciamento da solução de segurança cibernética

2023 Receita dos Serviços de Segurança: US $ 328 milhões

Produto de segurança	Receita de licenciamento
Detecção de ameaças	US $ 127 milhões
Proteção de rede	US $ 98 milhões
Soluções de conformidade	US $ 103 milhões

Plataforma em nuvem e serviços de computação de borda

2023 Receita de serviços em nuvem: US $ 542 milhões

• Integração de nuvem pública
• Soluções em nuvem híbrida
• Implantações de computação de borda

Taxas de consulta de tecnologia profissional

2023 Serviços de consulta Receita: US $ 215 milhões

Tipo de consulta	Receita
Transformação digital	US $ 89 milhões
Estratégia de tecnologia	US $ 76 milhões
Serviços de implementação	US $ 50 milhões

Lumen Technologies, Inc. (LUMN) - Canvas Business Model: Value Propositions

You're looking at the core value Lumen Technologies, Inc. (LUMN) delivers to its enterprise and public sector customers as of late 2025, which is centered on powering the AI economy.

High-speed, low-latency connectivity for demanding AI and cloud workloads

Lumen Technologies, Inc. (LUMN) is building the backbone for the AI economy by expanding its physical network to handle massive data processing demands.

The company has allocated more than $100 million in 2025 to bring high-speed connectivity up to 400Gbps across clouds, data centers, and metropolitan areas. The Lumen 400G-enabled network now spans more than 100,000 route miles. This infrastructure is designed with fiber that exhibits 25% less optical loss than competitors' fiber. The network achieves latency less than five milliseconds at the edge, covering up to 97% of U.S. business demand. The overall goal is to add 34 million new intercity fiber miles by the end of 2028, resulting in a total of 47 million intercity fiber miles. So far in 2025, Lumen has already deployed over 2.2 million new intercity fiber miles, with a projection to reach 16.6 million total by year-end 2025.

Consumption-based Network-as-a-Service (NaaS) for on-demand agility

The shift to a digital platform is showing tangible customer adoption metrics, moving away from legacy services. The company is scaling its Network-as-a-Service (NaaS) platform and Private Connectivity Fabric (PCF).

Here's a look at the growth in the digital segment as of the third quarter of 2025:

Metric	Value/Change	Context
Active NaaS Customers	32% growth Quarter-over-Quarter (QoQ)	Rapid customer adoption of on-demand services.
Deployed Fabric Ports	30% rise QoQ	Indicates increased utilization of the core digital fabric.
Services Sold	36% increase	Reflects deeper service attachment on the platform.
New PCF Bookings (Q3 2025)	$1 billion	Total PCF deal value is now $10 billion+.
'Grow' Revenue Share (NA Enterprise)	50% of North America enterprise revenue	Up from ~35.5% three years ago.

The Internet On-Demand (IoD) service is expanding its reach to over 10 million off-net locations.

Secure, resilient network solutions integrated with cloud platforms (e.g., Microsoft Sentinel)

Lumen Technologies, Inc. (LUMN) is embedding security and resilience directly into its network offerings, often through key partnerships. The company has announced expanded cloud protection for AWS customers. Furthermore, it is offering a managed threat detection service in partnership with Microsoft. These integrations help enterprises secure their data as it moves across the network and into multi-cloud environments.

Simplifying telecom complexity through a digital, composable platform

The value proposition here is stripping away the complexity of legacy networking by turning the fiber footprint into a programmable digital platform. This is supported by operational execution milestones. The company successfully implemented Phase I of its Enterprise Resource Planning (ERP) system. Lumen Technologies, Inc. (LUMN) is targeting annualized cost savings of $350 million by the end of 2025 as part of its modernization program. The company plans to reduce its gross debt by over 35% to $13.2 billion following the anticipated close of its consumer fiber sale to AT&T in early 2026. This simplification is also expected to reduce annual interest expenses by nearly 50% to approximately $700 million by 2026.

Carrier-grade performance engineered for AI and multi-cloud environments

The network upgrades are specifically engineered to support the high-bandwidth, low-latency needs of AI workloads. The company has added 5.9+ Pbps of total capacity to its network so far in 2025. This buildout is supported by a healthy balance sheet position as of September 30, 2025, with cash and cash equivalents of $2.401 billion. The third quarter 2025 Adjusted EBITDA was $787 million, representing a margin of 25.5%. The company also delivered Free Cash Flow, excluding Special Items, of $1.661 billion in the third quarter of 2025.

Lumen Technologies, Inc. (LUMN) - Canvas Business Model: Customer Relationships

You're looking at how Lumen Technologies, Inc. (LUMN) interacts with its clients as they push hard into the AI and multi-cloud infrastructure space. The focus has clearly shifted from legacy service maintenance to enabling dynamic, on-demand digital experiences. Honestly, the numbers show a company betting big on a new way of doing business with its customers.

Digital, Self-Service Interactions via the Lumen Connect Portal

Lumen Technologies, Inc. is driving customers toward digital self-service, mirroring the ease of use found in pure cloud environments. This is evident in the rollout of new digital platforms designed for effortless management. For instance, they introduced the Lumen Connectivity Fabric in the first quarter of 2025, which is a set of network services that customers can manage remotely via the cloud. Also, in the second quarter of 2025, they launched the Lumen Connected Ecosystem, which lets customers purchase, provision, and manage their network services as easily as they handle their cloud solutions, like NaaS. Furthermore, the expansion of Internet On-Demand service made high-performance connectivity available within minutes to over 10 million new business locations as of late October 2025, which is the essence of digital, self-service interaction.

Dedicated Account Management for Large Enterprise and Hyperscaler Contracts

For the biggest accounts, the relationship is far from purely digital; it requires dedicated, high-touch engagement, especially given the scale of the infrastructure deals. Lumen Technologies, Inc. has secured over $10 billion in Private Connectivity Fabric (PCF) deals with major hyperscalers like Microsoft, Alphabet, and Amazon. These specific PCF agreements often involve providing hyperscalers with exclusive custom network infrastructure for their data center needs over a long period, sometimes up to 20 years. To support this, Lumen is on track to have 90% of hyperscaler on-ramp coverage by the end of 2025. While the Large Enterprise segment revenue was $752 million in the third quarter of 2025, down 1.2% year-over-year, the strategic focus remains on these high-value, long-duration relationships.

Here's a quick look at the Large Enterprise segment revenue trend:

Metric	Value (Q3 2025 or Latest Available)	Context
Large Enterprise Revenue (Q3 2025)	$752 million	Revenue for the segment in the third quarter of 2025.
PCF Deal Value Secured (as of late 2025)	Over $10 billion	Total value of Private Connectivity Fabric deals with hyperscalers.
PCF Contract Duration	Up to 20 years	Typical term length for custom network infrastructure deals with hyperscalers.
Hyperscaler On-Ramp Coverage (Target 2025)	90%	Targeted coverage for hyperscaler connectivity by year-end 2025.

Consumption-Based Model for NaaS, Moving Away from Long-Term Contracts

The Network-as-a-Service (NaaS) offering is the clearest example of moving to a consumption-based model, which is fundamentally different from traditional, long-term telecom contracts. This model allows customers to pay only for what they use, which is exactly what enterprises are asking for. The adoption curve is steep; Lumen's NaaS platform surpassed 1,500 customers by the third quarter of 2025, up from over 500 customers driving sales growth in Q1 2025. The number of customers purchasing one or more NaaS ports increased by 35% quarter-over-quarter, and the number of deployed ports for multi-cloud networking rose 31%. This shift is financially significant, as the NaaS platform achieves 80.4% direct margins, substantially higher than the 67-75% seen in legacy services. This pay-as-you-go approach is what's fueling the company's margin expansion story.

Partner-Led Co-Selling Model Through the Connected Ecosystem

Lumen Technologies, Inc. is actively building out its connected ecosystem to drive sales through partners, which is a key part of their go-to-market strategy. The channel is a meaningful source of new business, as a number of the 1,000+ NaaS customers were brought in through partners. This co-selling effort is integrated into their broader strategy to simplify service delivery and expand reach across various customer types, including midmarket, hyperscalers, and strategic Internet Service Providers (ISPs). The company's focus on the Lumen Connected Ecosystem, introduced in Q2 2025, is designed to formalize and enhance these partner relationships.

Key indicators of the digital/self-service and customer focus include:

• Customer satisfaction scores in all four enterprise segments improved YOY for four quarters in a row (as of early 2025 reports).
• Sales growth in North American Enterprise channels was over 15% YOY, with IP and Waves growing over 13% in 2024.
• New Ethernet and IP data service sales in major metro markets were enabled on a unified network architecture for 85% of new deals, reducing implementation costs by as much as 50% in some use cases.

Customer Obsession, Which They Defintely Prioritize

You can see the commitment to customer obsession woven into the executive messaging and operational metrics. Lumen President and CEO Kate Johnson has stated that customer obsession is core to who they are and is centered in everything they do. This isn't just talk; they are working to get each and every vice president at Lumen engaging directly with customers to hear more, understand more, and do better. This focus is also tied to their infrastructure upgrades, where they are driving the strongest utilization of their network assets in company history while creating substantial capacity for growth. For example, their total inter-city network capacity is planned to grow from 12 million fiber miles in 2022 to 47 million fiber miles by 2028. Finance: draft 13-week cash view by Friday.

Lumen Technologies, Inc. (LUMN) - Canvas Business Model: Channels

You're looking at how Lumen Technologies, Inc. gets its services-from the massive data center deals to the smaller, self-serve activations-into the hands of its customers as of late 2025. It's a mix of old-school direct selling and new digital storefronts, which is defintely where the focus is shifting.

Direct sales force targeting large and midmarket enterprises

The direct sales force is still crucial, especially for landing those massive Private Connectivity Fabric (PCF) agreements that are key to the AI strategy. These teams target the Large Enterprise and Midmarket segments directly. For example, in the third quarter of 2025, the Large Enterprise segment brought in $752 million in revenue, while the Midmarket segment contributed $488 million for that same period. The North American Enterprise Channels overall generated $1,718 million in revenue in the second quarter of 2025. The focus here is clearly on the 'Grow' offerings; North American Enterprise Grow revenue was up 10.5% year-over-year in Q3 2025. The big wins are the PCF deals, with over $10 billion in contracts signed to date, which Lumen expects will yield a recurring revenue stream between $400 million and $500 million by the time the company exits 2028.

Digital self-service portal (Lumen Connect) for frictionless activation

The push for digital self-service is centered around the Network-as-a-Service (NaaS) platform, which is designed for instant activation and control. This is where the future of frictionless ordering lives. As of August 2025, Lumen announced it had surpassed 1,000 customers on its NaaS platform, and by the third quarter earnings call, that number had grown to more than 1,500 enterprise customers since the platform's launch. The adoption metrics show strong momentum; in the second quarter of 2025, the number of customers purchasing one or more NaaS ports was up 35% quarter-over-quarter, and total active NaaS ports were up 31% over the same period. This digital focus is a deliberate move to 'cloudify' telecom services.

Cloud marketplaces (AWS Marketplace) for security and network services

Lumen Technologies is embedding its services directly where the hyperscalers operate, turning visibility into a channel itself. This is about making security and connectivity instantly available within the customer's existing cloud environment. The company recently launched Lumen Defender Managed Rules for AWS Network Firewall, making its Black Lotus Labs threat intelligence available as a subscription service inside AWS Marketplace. A similar managed detection and response offering was launched for Microsoft customers. These marketplace plays build on the foundation of the massive Private Connectivity Fabric (PCF) deals signed with hyperscalers like Amazon, Microsoft, and Google, which totaled $8.5 billion as of the end of 2024.

Partner ecosystem for extended reach and joint solutions

The partner ecosystem is designed to extend the reach of the digital platform, allowing solution providers to attach Lumen capabilities to their own offerings. Channel professionals are seeing the value in these automated platforms, and a number of Lumen's NaaS customers have come in through this channel. The company is actively building out this reach, reporting in late 2025 that it is rapidly building a connected ecosystem with dozens of early adopter tech partners to accelerate time to value with joint customers.

Wholesale channel for carrier-to-carrier connectivity services

The wholesale channel remains a significant, albeit shrinking, part of the revenue mix, serving carrier-to-carrier needs. In the third quarter of 2025, Wholesale revenue declined approximately 7.6% year-over-year. To give you a sense of scale, in the fourth quarter of 2024, Wholesale revenue was $716 million, which represented a 5% slump compared to the year-ago quarter. For the full year 2024, Wholesale revenue declined 9% overall.

Here's a quick look at how the key enterprise and wholesale segments stacked up in Q3 2025:

Channel/Segment	Q3 2025 Revenue (Millions USD)	Year-over-Year Change (Approximate)
North American Enterprise Channels (Total)	Data Unavailable (Q2 2025: $1,718 million)	Declined approximately 1% (Q3 YoY)
Large Enterprise Segment	$752 million	Declined 1.2% (YoY)
Midmarket Enterprise Segment	$488 million	Declined 10% (YoY)
Wholesale Revenue	Data Unavailable (Q4 2024: $716 million)	Declined approximately 7.6% (YoY)

The digital channel's growth is clear from the NaaS metrics reported in Q2 2025:

• Total active NaaS ports growth (Q2 vs Q1 2025): 31%
• Customers purchasing one or more NaaS ports growth (Q2 vs Q1 2025): 35%
• Total active NaaS services growth (Q2 vs Q1 2025): 22%

Finance: draft 13-week cash view by Friday.

Lumen Technologies, Inc. (LUMN) - Canvas Business Model: Customer Segments

You're looking at the customer base Lumen Technologies, Inc. is focusing on as it completes its enterprise pivot, especially with the planned sale of its consumer arm.

Hyperscalers (e.g., Microsoft, Google, Amazon) for PCF infrastructure

This group is central to Lumen Technologies, Inc.'s future growth narrative, tied directly to AI infrastructure build-out.

• Lumen Technologies, Inc. secured $8.5 billion in AI-driven networking contracts with hyperscalers in the year leading up to May 2025.
• Total Private Connectivity Fabric (PCF) deal value reached $10 billion+ as of October 2025.
• The plan was to grow network utilization generated by hyperscalers from 30% in 2022 to 45%.

Large Enterprise customers requiring secure, high-bandwidth WAN/cloud services

This segment is a core focus, with growth coming from the 'Grow' portfolio, even as legacy services decline.

North American enterprise channels revenue, excluding wholesale, international, and other, declined by approximately 1% in the third quarter of 2025. However, North American enterprise grow revenue increased 10.5% year-over-year in Q3 2025.

Here's a look at the reported revenue for the first quarter of 2025 for the enterprise components:

Customer Sub-Segment	Q1 2025 Revenue (Millions USD)	Q1 2024 Revenue (Millions USD)
Large Enterprise	$737	$765
Mid-Market Enterprise	$513	$577

Midmarket Enterprise seeking simplified, on-demand network solutions (NaaS)

The Network as a Service (NaaS) offering is a key part of the strategy here, aiming for simplicity and on-demand deployment.

• The number of active NaaS customers grew by 32% from the previous quarter in Q3 2025.
• Total active NaaS ports increased by 31% in the same period.
• The Mid-Market Enterprise segment revenue was $513 million in Q1 2025.

Government agencies and public sector entities

This segment shows strong growth in its 'Grow' offerings, though overall revenue can be lumpy.

Public Sector revenue was $483 million in the first quarter of 2025. The Public Sector grow revenue saw an increase of 10.1% in Q1 2025. Still, anticipated declines in Public Sector harvest revenue impacted Adjusted EBITDA margins in Q3 2025.

Mass Market/Consumer (divestiture to AT&T expected early 2026)

This segment is being sold off, but its recent metrics show the scale of the divested asset.

Lumen Technologies, Inc. agreed to sell this business to AT&T for $5.75 billion in cash. The transaction is targeted to close in the first half of 2026.

Key metrics for the Mass Markets segment as of Q3 2025:

• Mass Market segment revenue declined 7.7% year-over-year to $631 million.
• Quantum Fiber subscribers reached approximately 1.2 million as of September 30, 2025.
• Quantum Fiber penetration stood at approximately 26% at the end of Q1 2025.
• The divested business was expected to contribute more than $750 million in annualized revenues based on first-quarter 2025 figures.

Lumen Technologies, Inc. retains its existing copper network servicing consumers.

Lumen Technologies, Inc. (LUMN) - Canvas Business Model: Cost Structure

You're looking at the core expenditures Lumen Technologies, Inc. faces to run and transform its massive network infrastructure. Honestly, for a company with a global fiber footprint, the cost structure is dominated by things you can't easily turn off.

High Fixed Costs from Maintaining the Global Fiber Network and Infrastructure

The sheer scale of the network dictates high fixed costs. Lumen Technologies, Inc. operates a fiber optic network encompassing a total distance of 450,000 route miles. This infrastructure requires continuous investment, especially as the company pushes to expand its backbone for the AI economy. Lumen is advancing a multi-year project aiming to add 34 million new intercity fiber miles by the end of 2028, targeting a total of 47 million intercity fiber miles. For 2025 alone, the company added over 2.2 million new intercity fiber miles, projecting a total of 16.6 million by year-end 2025. This build involves constructing signal boosters at 176 In-Line Amplifier (ILA) sites and completing indefeasible right-of-use conduit deployments on 55 additional routes.

Significant Debt Servicing Costs

Servicing the debt load is a major ongoing expense, though recent actions are providing relief. Lumen Technologies, Inc. plans to cut annual interest expenses by nearly 50% by 2026. Following the planned sale of its mass-market fiber business to AT&T, annualized interest expense is projected to be about $700 million. Recent refinancing efforts have already yielded savings; one transaction reduced annual interest expenses by $24 million, and another refinancing reduced annual interest expense by an additional $10 million. Separately, another debt refinancing reduced interest costs by approximately $50 million annually. For the 2025 fiscal year, cash interest payments were estimated at a net $1.2-$1.3 billion.

Capital Expenditures and Operating Expense Targets

The investment required for modernization and network expansion is substantial, balanced by targeted cost reductions. You can see the key 2025 figures here:

Cost Category	2025 Guidance/Target	Context/Comparison
Total Capital Expenditures (CapEx)	$4.1 billion to $4.3 billion	Expected to be near the low end of the range. Up from $3.2 billion in 2024.
Run-Rate Operating Expense Savings (Modernization)	$350 million	Targeted yearly savings by the end of 2025. Increased from a previous target of $250 million.
Total Identified OpEx Savings (Long-Term)	$1 billion	Goal by 2027.

The company's Q4 2024 capital expenditure was $915 million.

Managing Declining Legacy Services

The cost structure must also absorb the impact of managing legacy services that are shrinking. Lumen Technologies, Inc.'s Q4 2024 total revenue was $3.329 billion, representing a 5.3% decline year-over-year. The Business segment revenue saw a 5.1% decline in Q4 2024, partly due to legacy product declines. The Mass Markets business contributed sales of $670 million in Q4 2024, down from $715 million a year prior. Overall, the company has experienced a 3-year revenue growth decline of 10.4%.

The company's operating margin was 3.21%, a significant drop from its historical median of 14.51%.

Finance: draft 13-week cash view by Friday.

Lumen Technologies, Inc. (LUMN) - Canvas Business Model: Revenue Streams

You're looking at the core ways Lumen Technologies, Inc. (LUMN) is generating cash right now as they push this massive transformation. The revenue streams are clearly split between the shrinking legacy business and the growing, high-value digital services.

For the most recent snapshot, Q3 2025 Total Revenue came in at $3.087 billion, which actually beat the consensus estimates you were watching. That top-line number shows the ongoing pressure from legacy services, but the real story is where the growth is coming from.

Here's a quick look at how the business segments were shaping up based on recent filings and commentary:

Revenue Category/Metric	Latest Reported Value	Context/Date Reference
Q3 2025 Total Revenue	$3.087 billion	Q3 2025 Result
North America Business Revenue (Q3 2025)	$2.376 billion	Declined 3% Year-over-Year
Mass Markets Revenue (Q3 2025)	$631 million	Dropped 8% Year-over-Year
Grow Segment Revenue Share	50%	Of North American enterprise revenue (Q3 2025)
Total Private Connectivity Fabric (PCF) Deals Signed	Over $10 billion	Total value secured as of October 2025
New PCF Deals Signed (October 2025)	$1 billion	Additional bookings

The Enterprise services, which Lumen groups into the 'Grow' segment-think Network-as-a-Service (NaaS), security, and cloud offerings-are becoming the dominant part of the enterprise mix. Honestly, this is where the future value is being built. As of Q3 2025, these services now account for 50% of North American enterprise revenue. That's a big jump from about 35.5% just three years ago.

The Recurring revenue from Private Connectivity Fabric (PCF) contracts is a massive future anchor, primarily with hyperscalers. You know these are those long-term, custom network deals for AI infrastructure. The total value locked in is now over $10 billion, with an additional $1 billion signed in October alone. While the immediate revenue hit is still ramping up, management expects these existing PCF contracts to generate a recurring revenue stream ranging between $400 million and $500 million by the time they exit 2028.

Then you have the Legacy telecom services, which fall under the 'Harvest' segment. This is the part that's shrinking, including things like voice and copper-based services. For context, the Harvest segment represented about 16 percent of Lumen's Q1 2025 business revenues and was declining at a rate of 9.8 percent. The Q3 2025 Mass Markets revenue, which is heavily influenced by these legacy services, fell to $631 million, an 8% drop year-over-year.

Looking ahead, management is sticking to its full-year 2025 financial targets, which is a good sign of execution control. The Full-year 2025 Adjusted EBITDA guidance is expected near the high end of the range of $3.2 billion to $3.4 billion. Finance: draft the 13-week cash flow view incorporating the Q3 FCF of $1.661 billion by Friday.