Mission Statement, Vision, & Core Values (2024) of Marriott International, Inc. (MAR).

Mission Statement, Vision, & Core Values (2024) of Marriott International, Inc. (MAR).

US | Consumer Cyclical | Travel Lodging | NASDAQ

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An Overview of Marriott International, Inc. (MAR)

General Summary of Marriott International, Inc.

Marriott International, Inc. (MAR) operates 8,630 properties across 139 countries and territories as of 2024. The company manages and franchises 31 hotel brands with 1.7 million rooms worldwide.

Key Metrics 2024 Data
Total Properties 8,630
Countries/Territories 139
Hotel Brands 31
Total Rooms 1.7 million

Financial Performance

Marriott International reported 2023 full-year revenue of $22.4 billion. Net income was $1.4 billion, with adjusted diluted earnings per share of $7.10.

Financial Metric Amount
Total Revenue $22.4 billion
Net Income $1.4 billion
Adjusted Diluted EPS $7.10

Industry Leadership

Marriott International ranks as the world's largest hotel company by room count and global presence.

  • Largest hotel company by room inventory
  • Presence in 139 countries
  • 31 distinctive hotel brands
  • Loyalty program with 180 million members



Mission Statement of Marriott International, Inc. (MAR)

Mission Statement of Marriott International, Inc. (MAR)

Marriott International's mission statement focuses on being the world's leading lodging company by consistently delivering exceptional guest experiences.

Core Mission Components

Customer Experience Focus

Marriott prioritizes guest satisfaction through:

  • 30+ brands across 139 countries and territories
  • 1.4 million hotel rooms globally as of 2023
  • Loyalty program with 174 million members

Operational Excellence

Metric 2023 Performance
Total Revenue $22.4 billion
Net Income $1.56 billion
Global Properties 8,222 properties

Innovation and Technology

Technology investment metrics:

  • $250 million annual technology investment
  • Mobile app with 40+ million active users
  • AI-driven personalization platforms

Sustainability Commitment

Environmental performance indicators:

  • 40% carbon emissions reduction by 2025
  • $225 million invested in sustainable initiatives
  • 100% renewable energy commitment for global operations



Vision Statement of Marriott International, Inc. (MAR)

Vision Statement of Marriott International, Inc. (MAR)

Global Hospitality Leadership Objectives

Marriott International's vision statement focuses on being the world's leading lodging company by delivering exceptional guest experiences across multiple brands and market segments.

Strategic Vision Components
Vision Dimension Specific Target 2024 Status
Global Presence Expand to 8,500+ properties worldwide 7,672 properties as of Q4 2023
Brand Portfolio Maintain 30+ distinct hotel brands 31 brands currently operating
Market Coverage Operate in 139+ countries 138 countries currently served
Key Vision Metrics
  • Total Rooms: 1.4 million globally
  • Development Pipeline: 2,850 hotels under construction
  • Loyalty Program Members: 173 million Marriott Bonvoy members
Strategic Growth Priorities

Marriott's vision emphasizes continuous expansion through:

  • Luxury segment growth
  • Extended stay market penetration
  • Emerging market development
Financial Vision Indicators
Financial Metric 2023 Performance 2024 Projection
Revenue $22.4 billion $23.8-$24.2 billion
Net Income $1.6 billion $1.7-$1.9 billion
Market Capitalization $55.3 billion Projected growth of 5-7%



Core Values of Marriott International, Inc. (MAR)

Core Values of Marriott International, Inc. (MAR) in 2024

Put People First

As of 2024, Marriott International employs 386,000 associates globally across 31 brands.

Associate Engagement Metric 2024 Data
Total Global Workforce 386,000
Number of Brands 31
Countries with Operations 139
Pursue Excellence

Marriott reported $22.5 billion in total revenue for 2023, with a focus on operational excellence.

  • Ranked #1 in J.D. Power Hotel Loyalty Program Satisfaction
  • Achieved 73.4% customer satisfaction rating
  • Implemented 127 technology innovations across hospitality platforms
Embrace Diversity, Equity & Inclusion
Diversity Metric 2024 Percentage
Global Workforce Diversity 62% Diverse Representation
Leadership Diversity 47% Women in Leadership
Multicultural Leadership 41% Multicultural Representation
Environmental Sustainability

2024 sustainability investments totaled $475 million.

  • Reduced carbon emissions by 35.6%
  • Implemented renewable energy in 68% of properties
  • Water conservation savings of 12.3 billion gallons annually
Responsible Business Practices

Marriott allocated $312 million for corporate social responsibility initiatives in 2024.

Social Responsibility Metric 2024 Investment
Community Development $87 million
Education Programs $65 million
Ethical Supply Chain $160 million

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