Mission Statement, Vision, & Core Values of Marriott International, Inc. (MAR)

With over 9,300 properties in 144 countries and territories, Marriott International, Inc. reported a revenue of $25.1 billion in 2024. But what exactly drives this global hospitality leader?

Have you ever wondered about the guiding principles behind the world's favorite travel company? What are the core values that shape its culture and strategic decisions? Dive in to explore the mission statement, vision, and core values that define Marriott International.

Marriott International, Inc. (MAR) An Overview of

Marriott International, Inc. boasts a rich history rooted in humble beginnings. What started as a root beer stand in 1927, founded by J. Willard and Alice Marriott, evolved into a global hospitality leader. Today, as of April 2025, Marriott International encompasses a vast portfolio of brands, ranging from luxury to select service, offering lodging options to cater to a wide array of travelers. These brands include well-known names like:

• Ritz-Carlton
• St. Regis
• JW Marriott
• Westin
• Courtyard
• Fairfield Inn

Beyond lodging, Marriott also offers a variety of services including vacation ownership, meeting and event hosting, and catering. Marriott International operates or franchises more than 8,700 properties and over 1.6 million rooms in more than 139 countries and territories.

In the recent financial reports, Marriott International showcased a strong financial performance. The company reported record-breaking revenues, driven significantly by its lodging services. This growth reflects the increasing demand for travel and the strength of Marriott's brands in attracting both leisure and business travelers. The company's expansion in key markets, particularly in Asia and the Middle East, has also contributed to its financial success. For detailed insights into Marriott's journey and operational framework, explore Marriott International, Inc. (MAR): History, Ownership, Mission, How It Works & Makes Money.

Marriott International stands as a leading force in the hospitality industry, renowned for its extensive brand portfolio, global presence, and commitment to customer service. Its ability to adapt to changing market dynamics and leverage its strong brand reputation has solidified its position as a leader. To understand the factors behind Marriott's enduring success, delve deeper into its strategies, values, and operational excellence.

Marriott International, Inc. (MAR) Mission Statement

Marriott International's mission statement is “to enhance the lives of our customers by creating and enabling unsurpassed vacation and leisure experiences.” Marriott International, Inc. (MAR): History, Ownership, Mission, How It Works & Makes Money. This statement reflects the company's dedication to providing exceptional services and tailored experiences to meet the individual needs of its guests.

Here's an analysis of the core components of Marriott's mission statement:

• Enhancing Lives: Marriott aims to improve the lives of its customers by offering rewarding experiences away from home.
• Unsurpassed Vacation and Leisure Experiences: The company strives to exceed customer expectations by providing quality lodging, exceptional amenities, and outstanding hospitality, ensuring a memorable stay.
• Improving Communities: Marriott is committed to fostering mutually beneficial relationships with the communities in which it operates. This involves supporting local initiatives and promoting sustainable practices.

Marriott's commitment to its mission is evident in its various initiatives and achievements. For example, in 2024, Marriott added roughly 109,000 net rooms globally, demonstrating its ongoing effort to expand and enhance its offerings. At the end of 2024, Marriott's global system totaled over 9,300 properties, with roughly 1,706,000 rooms.

Marriott's vision statement is “to be the world's favorite travel company.” This vision drives the company to maintain its leadership in the hospitality industry by consistently delivering exceptional value and unforgettable travel experiences. The company aims to be the top choice for travelers worldwide by offering superior service, amenities, and comfort.

Marriott International's core values are:

• Putting People First: Prioritizing the well-being and development of its employees and creating a culture of respect and inclusivity.
• Pursuing Excellence: Striving for continuous improvement and delivering high-quality services and experiences.
• Embracing Change: Adapting to evolving customer needs and industry trends through innovation and flexibility.
• Acting with Integrity: Maintaining the highest ethical standards in all business practices.
• Serving the World: Committing to social responsibility and sustainable operations to make a positive impact on the global community.

Marriott's dedication to these core values is reflected in its various initiatives. For instance, Marriott aims for 80% of managed hotels and 50% of franchised hotels to participate in community service activities by 2025. The company also plans for 50% of all volunteer activities to be skills-based, leveraging the expertise and talents of their associates to make a meaningful impact.

These values not only shape the company's internal culture but also guide its interactions with customers, partners, and the broader community. By prioritizing people, excellence, change, integrity, and service, Marriott ensures a consistent and high-quality experience for guests and stakeholders alike.

In 2024, Marriott International reported total revenues of $25.1 billion, a 5.85% increase from $23.7 billion in 2023. The company's net income for the year was $2.38 billion. Marriott's total number of employees in 2024 was 418,000, a 1.7% increase from 2023.

Marriott International, Inc. (MAR) Vision Statement

Marriott International's mission, vision, and core values reflect its commitment to providing exceptional experiences, fostering a culture of excellence, and creating value for its stakeholders. These guiding principles shape the company's strategic decisions, operational practices, and interactions with guests, employees, and communities.

Mission Statement: To be the world’s favorite travel company.

Vision Statement: To fill the earth with the light and warmth of hospitality.

Core Values:

• Put People First
• Pursue Excellence
• Embrace Change
• Act with Integrity
• Serve Our World

Let's examine each of these components in detail.

To be the world’s favorite travel company.

Marriott International aims to be the top choice for travelers worldwide. This ambition is supported by the company's extensive portfolio of brands, global presence, and focus on customer satisfaction. As of fiscal year 2024, Marriott's financial performance demonstrates its strong market position, with revenues reaching $23.7 billion and a net income of $3.1 billion. The company's loyalty program, Marriott Bonvoy, has over 196 million members, highlighting its success in building customer loyalty and driving repeat business. Marriott operates or franchises more than 8,800 properties with over 1.58 million rooms, across 139 countries and territories.

To fill the earth with the light and warmth of hospitality.

This part of the vision statement emphasizes Marriott's commitment to providing exceptional guest experiences and creating a welcoming and inclusive environment. The company's focus on hospitality is reflected in its service culture, employee training programs, and community engagement initiatives. Marriott's 'TakeCare' program, for example, supports the well-being of its associates, promoting a culture of care and inclusivity. In 2024, Marriott continued to invest in sustainability initiatives, aiming to reduce its environmental impact and promote responsible tourism. These efforts align with the company's vision of creating a positive impact on the communities where it operates.

Core Values: Guiding Principles in Action

Marriott International's core values serve as guiding principles for its employees and shape the company's culture and operations:

Put People First:

This value underscores Marriott's commitment to its employees and guests. The company invests in training and development programs to empower its associates and create a positive work environment. Marriott's focus on employee well-being is reflected in its recognition as a top employer. This commitment extends to guests, with personalized service and attention to detail designed to create memorable experiences.

Pursue Excellence:

Marriott strives for continuous improvement and innovation in all aspects of its business. The company invests in technology and infrastructure to enhance the guest experience and improve operational efficiency. Marriott's commitment to excellence is reflected in its industry-leading brands and high customer satisfaction ratings.

Embrace Change:

In a rapidly evolving industry, Marriott recognizes the importance of adaptability and innovation. The company embraces new technologies, business models, and customer preferences to stay ahead of the competition. Marriott's willingness to embrace change is evident in its expansion into new markets and its adoption of sustainable practices.

Act with Integrity:

Marriott is committed to conducting business ethically and transparently. The company adheres to the highest standards of corporate governance and social responsibility. Marriott's commitment to integrity is reflected in its strong reputation and its relationships with stakeholders.

Serve Our World:

Marriott recognizes its responsibility to contribute to the well-being of the communities where it operates. The company supports various philanthropic initiatives and promotes sustainable tourism practices. Marriott's commitment to serving the world is reflected in its efforts to reduce its environmental impact and promote social justice.

These elements work together to drive Marriott International's success and guide its future growth. For further insights into Marriott's financial health, you might find this resource helpful: Breaking Down Marriott International, Inc. (MAR) Financial Health: Key Insights for Investors

Marriott International, Inc. (MAR) Core Values of

Marriott International's success is deeply rooted in its core values, which guide its operations, relationships, and overall approach to business. These values reflect a commitment to not only providing excellent service but also fostering a positive and inclusive environment for employees and guests alike. Company's mission is “To be the world’s favorite travel company.” and its vision is “To fill the earth with the light and warmth of hospitality.” The core values are more than just words; they are the foundation upon which Company builds its reputation and ensures long-term sustainability. Here is more information about Company's financial health: Breaking Down Marriott International, Inc. (MAR) Financial Health: Key Insights for Investors

Put People First

Company emphasizes the importance of its people, including employees, customers, and partners. Valuing and supporting its workforce is central to Company's philosophy. This commitment extends to creating a diverse and inclusive workplace where everyone feels valued and has opportunities to grow. Company supports putting people first by:

• Providing development and advancement opportunities for employees.
• Creating a work environment where diverse backgrounds are valued.
• Prioritizing the well-being and safety of employees and guests.

For example, Company's 'TakeCare' program focuses on promoting employee well-being through various initiatives, including mental health resources, wellness challenges, and financial planning tools. These initiatives underscore Company's dedication to supporting its employees' overall health and happiness.

Pursue Excellence

Company is dedicated to achieving the highest standards in all aspects of its business. This value drives Company to continuously improve its services, innovate its offerings, and deliver exceptional experiences to its guests. Company pursues excellence by:

• Investing in training and development programs to enhance employee skills.
• Implementing rigorous quality control measures to ensure consistent service.
• Seeking feedback from guests to identify areas for improvement.

An example of this commitment is Company's focus on innovation in guest experiences, such as the introduction of mobile check-in and keyless entry through the Company Bonvoy app. By leveraging technology to enhance convenience and personalization, Company demonstrates its ongoing pursuit of excellence.

Embrace Change

In a rapidly evolving industry, Company recognizes the importance of being adaptable and open to new ideas. Embracing change allows Company to stay ahead of trends, meet the evolving needs of its customers, and maintain a competitive edge. Company embraces change by:

• Encouraging employees to share new ideas and innovative solutions.
• Investing in research and development to explore emerging technologies.
• Adapting its business strategies to respond to changing market conditions.

For instance, Company's expansion into the home-sharing market with Homes & Villas by Company International demonstrates its willingness to embrace new business models and cater to evolving traveler preferences. This strategic move allows Company to reach a broader audience and diversify its revenue streams.

Act with Integrity

Company places a high value on ethical behavior, transparency, and accountability in all its dealings. Acting with integrity builds trust with stakeholders, strengthens Company's reputation, and ensures long-term sustainability. Company acts with integrity by:

• Adhering to the highest ethical standards in all business practices.
• Maintaining transparency in its financial reporting and operations.
• Holding employees accountable for their actions and decisions.

Company's commitment to ethical sourcing and sustainability is an example of acting with integrity. By working with suppliers who share its values and implementing environmentally responsible practices, Company demonstrates its dedication to making a positive impact on society and the planet.

Serve Our World

Company recognizes its responsibility to contribute to the well-being of the communities in which it operates. Serving the world involves supporting local initiatives, promoting sustainability, and creating opportunities for those in need. Company serves the world by:

• Supporting local charities and community organizations.
• Implementing sustainable practices to reduce its environmental impact.
• Providing training and employment opportunities for disadvantaged individuals.

For example, Company's partnerships with organizations like UNICEF and the American Red Cross demonstrate its commitment to serving the world. Through these partnerships, Company supports humanitarian efforts, provides disaster relief, and helps improve the lives of people in need.