Mission Statement, Vision, & Core Values of ServiceNow, Inc. (NOW)

A company's Mission Statement, Vision, and Core Values are not just posters on the wall; they are the bedrock that allows a firm like ServiceNow, Inc. (NOW) to post a trailing twelve-month (TTM) revenue of nearly $12.67 billion as of Q3 2025, growing over 21% year-over-year. You have to ask yourself: how does a commitment to making the world of work, work better for people translate into a Current Remaining Performance Obligation (cRPO)-which is future contracted revenue-of $10.92 billion, and why is this defintely a key metric to watch? Understanding their core principles is the only way to truly map their strategic push into AI-driven digital workflows against their financial performance, so are you factoring in how their stated vision directly impacts that massive contract backlog?

ServiceNow, Inc. (NOW) Overview

ServiceNow, Inc. (NOW) is defintely the AI platform for business transformation, not just another software vendor. The core takeaway is that the company has successfully evolved from a niche IT service management (ITSM) tool into a comprehensive, cloud-based workflow automation powerhouse, and its 2025 financial results underscore this shift.

The company started in 2003 as Glidesoft, Inc., founded by Fred Luddy, with a simple goal: to make enterprise software less complex and faster than the clunky, on-premise systems of the time. It became ServiceNow, Inc. in 2004 and went public in 2012. Today, its flagship Now Platform is a single system of record, integrating AI, analytics, and low-code tools to eliminate operational silos across the enterprise.

ServiceNow's product suite spans far beyond its initial IT roots, covering four main areas. Here's a quick look at the workflows driving their massive sales:

• Technology Workflows: IT Service Management (ITSM), IT Operations Management (ITOM).
• Customer Workflows: Customer Service Management (CSM), Field Service Management.
• Employee Workflows: HR Service Delivery (HRSD), Workplace Service Delivery.
• Creator Workflows: App Engine, Automation Engine, and Vault.

The company's market position is strong, with its trailing twelve months (TTM) revenue ending September 30, 2025, reaching $12.667 billion. For the full 2025 fiscal year, analysts expect total revenue to land between $13.20 billion and $13.22 billion. That's a serious number.

Q3 2025 Financial Performance: AI-Driven Momentum

You need to know where the growth is coming from, and the Q3 2025 results, released in late October, show a clear trend: AI is driving the business. ServiceNow exceeded its own guidance across all top-line metrics, demonstrating that enterprises are betting big on the platform for their digital transformation projects. Total revenue for the quarter was $3,407 million, representing a 22% year-over-year (YoY) increase.

The real engine is subscription revenue, which is the core of their business model. Subscription revenue hit $3,299 million in Q3 2025, growing 21.5% YoY. Here's the quick math: subscriptions accounted for over 96% of total revenue in the quarter, proving the sticky, high-margin nature of their cloud services. Also, the current remaining performance obligations (cRPO)-which is contract revenue expected to be recognized over the next 12 months-grew 21% YoY to $11.35 billion. That's a powerful forward indicator.

Main product sales show where enterprise spending is focused. Technology workflows still dominate, accounting for 53% of total revenue in the 2025 fiscal year. But the growth in new areas is staggering. The AI-infused products, branded as Now Assist, are on pace to exceed $500 million in Annual Contract Value (ACV) this year alone. Plus, the Security and Risk business is now a ~$1 billion ACV operation, showing the platform's expansion into mission-critical security functions.

ServiceNow as an Industry Leader

ServiceNow isn't just a big company; it's a market leader, and that distinction is crucial for your investment thesis. The company has successfully positioned itself as the 'AI platform for business transformation,' a full-stack operating system for the enterprise. This means they are competing not just in one vertical, but across IT, HR, Customer Service, and App Development, unifying disparate systems that used to require multiple vendors.

The proof is in the customer base and industry recognition. ServiceNow ended Q3 2025 with 553 customers spending more than $5 million in ACV, an 18% increase over the prior year. They are consistently recognized as a leader in key spaces, including IT Service Management (ITSM) and Enterprise Low-Code Application Platforms, according to major analyst reports. Their strategy is simple: embed AI into every workflow to make work more autonomous. This focus on agentic AI is what keeps them ahead of the curve.

To be fair, the stock has lagged the S&P 500 Index in 2025, but the underlying business momentum, especially in large, multi-product deals (with all top 20 deals in Q3 including six or more products), suggests a strong foundation. If you want to understand the dynamics behind this success, you should check out Exploring ServiceNow, Inc. (NOW) Investor Profile: Who's Buying and Why? to see who is driving the demand for this enterprise workflow giant.

ServiceNow, Inc. (NOW) Mission Statement

The mission statement of ServiceNow, Inc. is clear and direct: To make the world of work, work better for people. This single sentence is the bedrock for all strategic decisions, essentially guiding how the company invests its massive resources and shapes its product roadmap. For a company expected to pull in a total annual revenue of up to $13.22 billion in the 2025 fiscal year, that mission is what keeps the focus on real-world utility, not just software sales.

Honestly, a mission like this is not just corporate fluff; it's a financial compass. It forces ServiceNow to build solutions that demonstrably save customers time and money, which is why the 2025 subscription revenue forecast is still a robust $12.64 billion to $12.68 billion. That kind of predictable recurring revenue (ARR) only happens when your product is mission-critical, not just a nice-to-have. You can find a deeper dive into how this all connects at ServiceNow, Inc. (NOW): History, Ownership, Mission, How It Works & Makes Money.

Core Component 1: Defining the 'World of Work'

When ServiceNow talks about the 'world of work,' they mean the entire enterprise operating system, not just one department. This is a critical distinction for investors because it shows a diversified revenue stream that is less vulnerable to a downturn in any single business function. The platform is structured around four main pillars, and the revenue breakdown for 2025 shows exactly where the money is flowing:

• Technology Workflows: This is the heritage, encompassing IT Service Management (ITSM) and IT Operations Management (ITOM). It accounts for the largest share at 53% of total revenue.
• Customer and Employee Workflows: This includes HR Service Delivery and Customer Service Management (CSM), making up 24% of total revenue.
• Creator Workflows: This covers the low-code/no-code tools like App Engine, which allows customers to build their own solutions, accounting for 23% of total revenue.

Here's the quick math: if your revenue is that diversified, you have a much stronger defense against market shifts. The platform's breadth is what makes it sticky, driving the current remaining performance obligations (cRPO)-which is future contracted revenue-to a massive $10.92 billion as of the second quarter of 2025. That's a strong indicator of long-term customer commitment.

Core Component 2: Making Work 'Work Better'

Making work 'work better' is all about efficiency, and in 2025, that means one thing: Artificial Intelligence (AI). ServiceNow's vision is to be the AI platform for business transformation, and they are backing that up with concrete product goals. They are moving past simple automation into what they call 'agentic AI,' which is AI that can act autonomously to complete tasks.

The company has a clear, near-term goal to have over 1,000 AI agents working autonomously and proactively across all their workflows by the end of 2025. This is how they deliver on the 'work better' promise. For instance, in Q2 2025 alone, the company added 19 major clients with an Annual Contract Value (ACV) over $5 million, bringing the total to 528. These large enterprise customers aren't signing those contracts for minor improvements; they are buying into a platform that promises to refactor their entire business process for AI-driven efficiency. That's the real opportunity.

Core Component 3: The Focus 'For People'

The final, most important part of the mission is 'for people.' This is the empathetic core that differentiates a software vendor from a true partner. It means the technology must deliver great experiences for employees and high-quality outcomes for customers. This commitment to quality and service is defintely a key differentiator.

In February 2025, ServiceNow acquired the Quality 360 solution to enhance AI-driven quality management in the manufacturing industry. This move directly addresses a 'people' problem: quality issues in manufacturing can cost as much as 15-20% of sales revenue, according to the American Society for Quality. By giving manufacturers proactive, data-driven insights to fix quality issues, ServiceNow is reducing operational costs and enhancing customer trust-a direct commitment to making the work experience better for the people involved.

This focus is also why ServiceNow was named a Leader in the 2025 Gartner Magic Quadrant for CRM Customer Engagement Center. The recognition is based on providing a unified, AI-native platform that orchestrates work from the front-office customer interaction all the way to the back-office fulfillment, proving that their platform is truly built to deliver resolution that is fast for customers and effortless for every team involved. It's all about the human outcome.

ServiceNow, Inc. (NOW) Vision Statement

You need to know where ServiceNow, Inc. (NOW) is heading to properly assess its long-term value, and the message is clear: the company is laser-focused on being the AI platform for business transformation. This isn't just a tagline; it's a strategic pivot backed by significant 2025 performance, showing their commitment to integrating generative artificial intelligence (GenAI) into every workflow.

The vision is an evolution of their foundational belief that ServiceNow, Inc. (NOW): History, Ownership, Mission, How It Works & Makes Money is about making work better. It signals to investors and customers that the platform is now the central nervous system for enterprise-wide AI adoption, moving beyond just IT Service Management (ITSM). This focus is what drove the strong Q3 2025 results, with total revenues hitting $3,407 million, a 22% year-over-year increase. That's a serious growth engine.

The AI Platform for Business Transformation

The core of ServiceNow's vision is to be the single, unified platform where companies run their most critical digital workflows. In 2025, this means being the 'agentic operating system' for the enterprise, where AI agents take action autonomously. This is where the real value unlock happens for you as an investor or a business strategist.

The financial traction from this AI-centric strategy is undeniable. The AI-driven solution, Now Assist, surpassed $500 million in Annual Contract Value (ACV) in Q3 2025, showing rapid customer adoption. Furthermore, the Current Remaining Performance Obligations (cRPO)-the revenue they expect to recognize over the next 12 months-stood at a robust $11.35 billion as of September 30, 2025, representing 21% year-over-year growth. That cRPO number is a defintely strong forward indicator of future subscription revenue.

Here's the quick math on their current momentum:

• Q1 2025 Subscription Revenue: $3,005 million.
• Q2 2025 Subscription Revenue: $3,113 million.
• Q3 2025 Subscription Revenue: $3,299 million.

The consistent sequential growth in subscription revenue proves the platform's mission-critical nature. They are not just selling software; they are selling the infrastructure for business reinvention.

Making the World of Work, Work Better for People

The mission statement-'to make the world of work, work better for people'-is the human-centered anchor for the AI vision. It's an empathetic approach that translates complex technology into tangible employee and customer benefits. For instance, when a company uses the Now Platform for HR Service Delivery, the goal isn't just to automate a ticket; it's to simplify the employee's life, making onboarding or a benefits question a seamless digital experience.

This focus on people is a key differentiator in a crowded tech landscape. It's why they are forecasting a diluted Earnings Per Share (EPS) of $9.78 for the full fiscal year 2025. This profitability expectation, coupled with a raised full-year non-GAAP operating margin guidance to 31%, shows they can grow fast while maintaining financial discipline. The mission drives the product, and the product drives the margin. It's that simple.

Core Values: The Blueprint for Execution

A vision is only as good as the team executing it, and ServiceNow's core values are the blueprint for how they operate. These aren't corporate posters; they guide strategic decisions and internal culture. You can map each value to a business outcome:

• Put Customers First: This ties directly to the high growth in customers with more than $5 million in Annual Contract Value (ACV), which reached 553 by the end of Q3 2025.
• Innovate Boldly: This is the GenAI investment, the constant evolution of the Now Platform, and the reason they are positioned as an AI leader.
• Execute as One: This speaks to the unified platform approach, eliminating siloed systems for IT, HR, and Customer Service.
• Act with Integrity: Essential for a platform that handles sensitive enterprise data and is building a reputation for responsible AI.
• Create Belonging: A critical component for attracting and retaining the talent needed to build and support a $10+ billion subscription revenue business.

These values, especially the emphasis on bold innovation and putting the customer first, are the cultural guardrails that support the ambitious vision of being the premier AI platform for the enterprise. They are the non-financial assets that underpin the strong financial performance we've seen throughout 2025.

ServiceNow, Inc. (NOW) Core Values

You're looking for a clear-eyed view of what drives ServiceNow, Inc. (NOW) beyond the quarterly earnings call, and that means going straight to the core values. As a seasoned analyst, I can tell you that a company's values are its operating system, and ServiceNow's are directly tied to its massive financial performance. The company's projected full-year 2025 revenue, estimated between $13.20 billion and $13.22 billion, doesn't happen by accident; it's a direct result of these principles in action.

Here's the quick math: when you focus on making work better for people, as their mission states, you create sticky, high-value products. That's what we're seeing in their 2025 results.

Customer First

This value is about more than good service; it's a strategic commitment to the customer's entire digital transformation journey. It means building a platform so essential that it becomes the backbone of enterprise operations. The proof is in their high-value customer base: as of Q2 2025, ServiceNow had 528 customers with more than $5 million in Annual Contract Value (ACV), reflecting approximately 19.5% year-over-year growth in that segment.

This focus translates into a huge forward-looking contract book. Their Current Remaining Performance Obligations (cRPO)-revenue they expect to recognize in the next 12 months-stood at a robust $11.35 billion as of Q3 2025, a 21% year-over-year increase. That kind of recurring revenue is defintely a vote of confidence from the market. The sheer scale of their platform's adoption, which includes over 85% of Fortune 500 companies, shows that putting the customer's success first is the ultimate growth engine.

Innovation at the Core

ServiceNow's innovation value is currently focused on generative artificial intelligence (GenAI) and Agentic AI, which is AI that can autonomously observe systems and trigger workflows. This isn't just a buzzword; it's a multi-billion dollar bet. The company acquired Moveworks for $2.85 billion in 2025 to dramatically enhance its agentic AI and automation offerings, a clear signal of its AI-first future.

The monetization is already happening fast. ServiceNow is on track to exceed its target of $500 million in AI product ACV in 2025. The adoption metrics are even more telling: consumption of their AI agent-assist features, which help automate ticket resolution, has surged by 55 times since May 2025. They're not just building new products; they are fundamentally changing how work gets done with initiatives like the Core Business Suite, which streamlines back-office functions like HR, finance, and procurement with a single AI platform.

Ethical Business Practices

In a world of increasing data governance and AI regulation, trust isn't a soft metric; it's a competitive advantage. This value, which encompasses integrity and teamwork, is validated by external recognition: ServiceNow was named one of the 2025 World's Most Ethical Companies. This is a direct reflection of their efforts to 'Win the Right Way,' as their Chief Ethics & Compliance Officer puts it.

Their commitment is baked into their product strategy, too. The Governance, Risk, and Compliance (GRC) solutions they offer help customers manage complex global regulations and maintain trust. Their Code of Ethics is not just a stiff policy document; it's a values-based framework that uses storytelling and real-life scenarios in training to ensure employees can apply ethical principles to everyday decisions. This proactive approach to ethics is what allows them to handle highly sensitive customer data with confidence. For a deeper dive into the company's origins and business model, you can check out ServiceNow, Inc. (NOW): History, Ownership, Mission, How It Works & Makes Money.

Sustainability Commitment

As a software-as-a-service (SaaS) provider, ServiceNow's environmental impact is relatively low, but their commitment is significant. They view environmental responsibility as a long-term value driver. Their overall positive sustainability impact is quantified by a net impact ratio of 15.1%, which is a strong indicator of holistic value creation across their business model.

Their long-term goal is to achieve net-zero greenhouse gas emissions by 2050 across their entire value chain. This commitment is reinforced by their product development, as ESG (Environmental, Social, and Governance) reporting and tracking is a top trend for the platform in 2025. By providing tools for customers to track their own sustainability metrics, ServiceNow leverages its core technology to amplify its own environmental value.

Diversity and Inclusion

Creating belonging is the core of this value, recognizing that diverse teams drive better innovation and business outcomes. While specific 2025 workforce demographics are internal, the company's actions show a clear investment in equitable opportunity and employee experience.

• Using real-time centralized dashboards to track Diversity, Equity, and Inclusion (DEI) metrics, ensuring accountability across leadership.
• Prioritizing an inclusive employee experience through the Human Resources Service Delivery (HRSD) product, which uses GenAI to provide smarter, more personalized support for all employees.
• Maintaining a foundational commitment to social equity, evidenced by the $100 million Racial Equity Fund-a significant investment in community and economic opportunity.

This is a smart investment in human capital. When employees feel they belong, they are more productive, and that shows up in the bottom line, helping to drive the adjusted Q3 2025 operating margin expansion to 33.5%. The next step is for you to model how their high-ACV customer growth, driven by their AI-first innovation, impacts their projected Free Cash Flow (FCF) for the rest of 2025.