Mission Statement, Vision, & Core Values (2025) of Deliveroo plc.

An Overview of Deliveroo plc

General Summary of Deliveroo plc

Deliveroo plc was founded in 2013 by Will Shu and Greg Orlowski in London, United Kingdom. The company quickly became a prominent player in the food delivery service industry, offering a platform that connects consumers with local restaurants through its mobile app and website.

As of 2024, Deliveroo operates in several countries including the UK, Australia, France, Germany, and the Netherlands, providing delivery services to a substantial customer base. The company focuses on delivering a variety of food options from fast food to gourmet dining.

In 2024, Deliveroo reported revenue of £2.2 billion, a significant increase from previous years. The company attributes its growth to an expanding range of partners and a rise in consumer demand for food delivery services, especially seen during the pandemic and resulting lifestyle changes.

Company's Financial Performance in the Latest Financial Reports

In its latest financial report for Q1 2024, Deliveroo highlighted that gross transaction value (GTV) reached £1.3 billion, reflecting a year-on-year growth of 15%. The company reported that active customers grew to 8 million, and orders surged to 38 million in the same period.

The company's focus on its main product, food delivery, has led to record-breaking financial performance. The revenue from delivery services alone amounted to £1.9 billion, representing a growth of 20% compared to the previous year. The cost of revenues stood at £1.1 billion, leading to a gross profit of £800 million.

Furthermore, Deliveroo's international expansion has been a key driver of growth. New market entries in Asia resulted in a revenue uplift of £150 million, and the company experienced a rise in market share in its established territories.

Introduction to Deliveroo as a Leader in the Industry

Deliveroo has established itself as one of the leading companies in the food delivery sector, competing alongside giants like Uber Eats and Just Eat. Its innovative technology platform and extensive restaurant partnerships have contributed to its authoritative presence in the market.

The company's commitment to customer experience, through efficient delivery and a diverse menu offering, sets it apart from competitors. Its agile business model has allowed it to adapt to changing market dynamics rapidly.

Investors looking for insights on Deliveroo's ongoing strategies and operational strengths can benefit from further exploration of its business practices and market positioning to understand the factors driving its success in a competitive landscape.

Mission Statement of Deliveroo plc

Mission Statement Overview

Deliveroo plc's mission statement is pivotal in steering the company towards achieving its long-term objectives. The mission emphasizes the commitment to offering high-quality food delivery services while fostering partnerships with restaurants and ensuring exceptional customer experiences. This focus aligns with the broader trend in the food delivery market, which has seen substantial growth and innovation.

Core Components of the Mission Statement

Quality of Service

A primary component of Deliveroo's mission is to deliver top-notch service to its customers. In 2022, Deliveroo reported over 7.6 million active customers, highlighting a significant demand for reliable delivery services. The emphasis on quality is reflected in their commitment to customer satisfaction, aiming for a 95% customer satisfaction rate based on feedback.

Partnership with Restaurants

Deliveroo focuses extensively on building strong partnerships with a diverse range of restaurants. As of 2023, the company partnered with more than 200,000 restaurants globally. This collaborative approach ensures that customers have access to a wide variety of cuisines, enhancing the overall appeal of the platform. The strategic partnerships have contributed to Deliveroo's revenue, which reached approximately £1.8 billion in 2022.

Delivery Innovation

Innovation in delivery processes is another crucial element. Deliveroo has invested in advanced logistics technologies, such as AI-driven predictions for delivery times. In 2023, the company expanded its delivery network to include more than 100,000 riders, improving operational efficiency and reducing delivery times to an average of 30 minutes. This focus on innovation has been a key factor in maintaining a competitive edge in the rapidly evolving food tech landscape.

Vision Statement of Deliveroo plc

Vision Statement Overview

Deliveroo plc aims to be the definitive food delivery service in the markets it serves. The company strives to connect customers with the best local restaurants and deliver outstanding food experiences.

Innovation and Technology

Deliveroo focuses on leveraging technology to enhance its customer experience. As of 2024, the company has invested over £100 million in AI and machine learning to optimize delivery routes and improve efficiency.

The number of active users has increased to 8 million globally, demonstrating a robust growth trajectory. In the first half of 2023, Deliveroo reported an operating profit of £40 million, reflecting a strong shift towards profitability.

Market Leadership

Deliveroo aims to maintain its market leadership by expanding into underserved regions. As of 2024, the company operates in over 800 cities across 13 countries. Its market share in the UK food delivery sector stands at approximately 45%.

The company reported a revenue increase of 15% year-over-year for Q1 2024, driven by a rise in consumer demand for home delivery services.

Customer-Centric Philosophy

Deliveroo’s vision centers around providing an exceptional customer experience. Customer satisfaction ratings have reached an all-time high, with an impressive 85% of customers expressing satisfaction with their delivery experience.

In 2023, Deliveroo launched a new loyalty program, which saw participation from 1.5 million users, contributing to a 20% increase in repeat orders.

Sustainability Goals

As part of its vision, Deliveroo is committed to sustainability. The company aims to achieve a 50% reduction in carbon emissions by 2025, aligning with broader environmental goals. As of 2024, 20% of its deliveries are made using electric bikes and scooters.

In 2023, Deliveroo announced partnerships with over 1,000 restaurants focused on sustainable practices, emphasizing the importance of eco-friendly operations.

Partnerships and Collaborations

Deliveroo seeks strategic partnerships to enhance its service offerings. In 2023, the company collaborated with major grocery retailers, increasing its grocery delivery options by 30%.

The expansion into grocery delivery contributed to a notable revenue growth of 10% in the first quarter of 2024.

Core Values of Deliveroo plc

Customer Obsession

The core value of Customer Obsession at Deliveroo plc emphasizes the importance of prioritizing customer satisfaction and experience. This commitment drives the company to continuously improve its delivery services and offerings.

In 2023, Deliveroo reported a customer satisfaction score of 89%, reflecting successful initiatives like the launch of the 'Eat What You Love' campaign, which catered to customer preferences through personalized recommendations.

Additionally, Deliveroo has implemented a customer feedback loop through various channels, resulting in over 500,000 pieces of customer feedback collected and analyzed in 2023, allowing for improvements in service quality and menu variety.

Integrity

Deliveroo values Integrity, which is demonstrated through transparency in operations and ethical practices. The company maintains an honest approach in its dealings with customers, riders, and restaurant partners.

In 2022, Deliveroo published its first annual transparency report, disclosing key metrics including rider earnings, which amounted to £1.2 billion in total payouts, showcasing the company’s commitment to fair compensation.

Moreover, Deliveroo's commitment to responsible sourcing is evident as 95% of its partnered restaurants are required to meet specific ethical standards in food preparation and sourcing.

Teamwork

The value of Teamwork at Deliveroo fosters collaboration among its employees, riders, and restaurant partners. By working together effectively, Deliveroo aims to enhance operational efficiency and service quality.

In 2023, Deliveroo launched the “Riders First” initiative, providing enhanced benefits and support for its delivery riders. This program led to a 30% increase in rider retention rates in the first quarter of 2024.

Through regular team-building events and workshops, Deliveroo hosted over 1,000 partnership events with restaurants throughout 2023 to strengthen collaboration and innovation in service offerings.

Innovation

Innovation is a cornerstone of Deliveroo's strategy to remain competitive in the fast-paced food delivery industry. The company continuously invests in technology to enhance its platform and user experience.

In 2023, Deliveroo invested £50 million in technology upgrades, including the development of its AI-based algorithm for order optimization, resulting in a 20% reduction in delivery times.

Furthermore, the launch of the 'Plus' subscription service in 2023 saw 200,000 new subscribers within the first month, demonstrating the effectiveness of innovative service offerings that cater to customer needs.

Sustainability

Sustainability is increasingly vital for Deliveroo as it seeks to reduce its environmental footprint while fulfilling customer demands. The company is committed to sustainable practices in its operations.

As part of its sustainability efforts, Deliveroo announced a goal to achieve net-zero emissions by 2030, investing £25 million in eco-friendly delivery solutions by 2025.

In 2023, the company transitioned 20% of its delivery fleet to electric bikes, aiming for a total of 10,000 electric bikes operational by the end of the year, significantly reducing carbon emissions.