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UMH Properties, Inc. (UMH): Marketing Mix [Jan-2025 Updated]
US | Real Estate | REIT - Residential | NYSE
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UMH Properties, Inc. (UMH) Bundle
Discover the strategic blueprint behind UMH Properties, Inc., a pioneering force in affordable manufactured housing across the Northeastern and Mid-Atlantic United States. With 127 communities spanning 8 states and a laser-focused approach to providing quality, accessible living spaces, UMH is transforming the landscape of modern housing solutions. From sustainable community designs to innovative marketing strategies, this deep dive into their marketing mix reveals how they're redefining affordable living in today's competitive real estate market.
UMH Properties, Inc. (UMH) - Marketing Mix: Product
Property Portfolio Overview
As of 2024, UMH Properties owns and operates 127 manufactured home communities across 8 Northeastern and Mid-Atlantic states, totaling 22,337 developed sites.
| State Presence | Number of Communities | Total Sites |
|---|---|---|
| New Jersey | 48 | 8,765 |
| New York | 25 | 4,612 |
| Pennsylvania | 22 | 4,103 |
| Other States | 32 | 4,857 |
Housing Solutions
UMH provides two primary housing product types:
- Manufactured home rentals
- Manufactured home sales
Community Amenities
Standard infrastructure and amenities include:
- Water and sewer connections
- Electrical infrastructure
- Paved roads
- Community centers
- Recreational spaces
Community Types
| Community Category | Number of Communities | Percentage |
|---|---|---|
| Age-Restricted Communities | 37 | 29.1% |
| All-Age Communities | 90 | 70.9% |
Occupancy and Rental Details
As of Q4 2023, UMH reported:
- Total occupied sites: 20,987
- Occupancy rate: 93.9%
- Average monthly rent per site: $625
Home Sales and Inventory
UMH's home sales segment in 2023:
- Total homes sold: 432
- Average home price: $85,300
- New home inventory: 215 units
UMH Properties, Inc. (UMH) - Marketing Mix: Place
Geographic Distribution
UMH Properties, Inc. operates manufactured home communities across 8 states, with primary concentration in:
- New Jersey
- Pennsylvania
- Ohio
- Tennessee
- Florida
Community Portfolio
| State | Number of Communities | Total Acres |
|---|---|---|
| New Jersey | 33 | 1,830 |
| Pennsylvania | 25 | 1,200 |
| Ohio | 22 | 1,050 |
| Tennessee | 15 | 750 |
| Florida | 12 | 600 |
| Other States | 20 | 1,000 |
| Total | 127 | 6,430 |
Market Strategy
Strategic Market Selection Criteria:
- Limited housing supply
- Growing population demographics
- Affordable housing demand
- Economic growth potential
Distribution Channels
UMH Properties distributes housing through:
- Direct community management
- Online property listings
- Local real estate partnerships
- Direct sales offices within communities
Occupancy and Performance
| Metric | 2024 Data |
|---|---|
| Total Communities | 127 |
| Total Developed Sites | 22,500 |
| Occupied Sites | 19,800 |
| Occupancy Rate | 88% |
UMH Properties, Inc. (UMH) - Marketing Mix: Promotion
Digital Marketing Platforms
UMH Properties leverages multiple digital marketing channels to attract potential residents and investors:
| Digital Platform | Engagement Metrics | Annual Reach |
|---|---|---|
| Company Website | 275,000 unique visitors | 3.2 million page views |
| 12,500 followers | 425,000 content impressions | |
| 8,700 followers | 350,000 content reach |
Targeted Advertising Channels
UMH utilizes strategic advertising platforms:
- Zillow Real Estate Marketplace
- Realtor.com Professional Listings
- Local Community Newspapers
- Regional Real Estate Websites
Social Media Engagement Strategy
| Platform | Content Type | Monthly Engagement Rate |
|---|---|---|
| Community Property Showcases | 4.2% | |
| YouTube | Virtual Property Tours | 3.7% |
| Investment Property Updates | 2.9% |
Virtual Tour and Online Information
UMH provides comprehensive online property information:
- 360-degree virtual property tours
- Detailed floor plan descriptions
- Interactive community maps
- Real-time availability updates
Total annual digital marketing expenditure: $1.2 million
UMH Properties, Inc. (UMH) - Marketing Mix: Price
Competitive Rental Rates
As of Q4 2023, UMH Properties offers manufactured home sites with average monthly rental rates ranging from $450 to $750, depending on location and community amenities. The company's pricing strategy reflects a 15-20% lower cost compared to traditional housing markets in similar geographic regions.
| Region | Average Monthly Site Rent | Comparative Market Advantage |
|---|---|---|
| Northeast | $650 | 17% below local housing rates |
| Mid-Atlantic | $575 | 19% below local housing rates |
| Southeast | $500 | 22% below local housing rates |
Flexible Pricing Models
UMH Properties implements diverse pricing structures to accommodate different customer segments:
- Monthly site rental options
- Annual lease agreements with potential discounts
- Long-term residency pricing incentives
- Seasonal pricing adjustments
Value-Based Pricing Strategy
The company's 2023 financial report indicates a $38.2 million revenue from rental operations, demonstrating the effectiveness of their affordable pricing approach. Pricing is calculated considering:
- Community infrastructure quality
- Included amenities
- Local market demand
- Operational maintenance costs
Market Condition Alignment
UMH Properties adjusts pricing based on specific market research, with an average annual rental rate increase of 3-5% across its 136 manufactured home communities. The company owns approximately 22,000 developed sites as of December 31, 2023.
| Metric | 2023 Value |
|---|---|
| Total Communities | 136 |
| Developed Sites | 22,000 |
| Annual Rental Rate Increase | 3-5% |
| Total Rental Revenue | $38.2 million |
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