Willamette Valley Vineyards, Inc. (WVVI): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Aninhado no coração da região vinícola do Oregon, a Willamette Valley Vineyards, Inc. (WVVI) se destaca como uma prova de estratégia de negócios inovadora e à vinificação apaixonada. Esta empresa notável criou um modelo de negócios exclusivo que vai muito além da produção tradicional de vinhos, misturando agricultura sustentável, experiências diretas ao consumidor e parcerias estratégicas para criar uma narrativa atraente de sucesso na indústria vinícola competitiva. Desde suas terras premium de vinhedos até seus vinhos premiados, o WVVI representa uma abordagem sofisticada para transformar uvas em um ecossistema abrangente de vinhos que encanta entusiastas e desafia os paradigmas de negócios convencionais.

Willamette Valley Vineyards, Inc. (WVVI) - Modelo de negócios: Parcerias -chave

Produtores locais de uvas de Oregon e fornecedores de vinhedos

Willamette Valley Vineyards Fontes de uvas de várias vinhas locais do Oregon. Em 2023, a empresa possui parcerias com aproximadamente 12 a 15 produtores de uvas locais na região de Willamette Valley.

Fornecedor de uva	Acres sob contrato	Variedades de uva
Tice Vineyard	25 acres	Pinot noir
Dietz Vineyard	18 acres	Pinot Gris
Maresh Vineyard	22 acres	Chardonnay

Redes de distribuição de vinho e varejistas

A empresa mantém parcerias de distribuição em 49 estados, com presença significativa em:

• Vinho total & Mais
• Whole Foods Market
• Alvo de lojas de bebidas alvo
• Cadeias regionais de supermercado

Parceiros de turismo e hospitalidade em Willamette Valley

Willamette Valley Vineyards colabora com aproximadamente 22 organizações de turismo locais e 15 parceiros de hospitalidade para aprimorar as experiências de visitantes.

Fabricantes de equipamentos agrícolas

As principais parcerias de equipamentos incluem:

• John Deere - tratores de vinha e equipamento de colheita
• Pellenc - máquinas de viticultura de precisão
• Bucher Vaslin - Equipamento de processamento de uva

Organizações sustentáveis ​​de agricultura e produção de vinho

A empresa é certificada por Viva (Viticultura e Enologia de baixa entrada) e mantém parcerias com:

• Instituto de Vinho Sustentável Oregon
• Programa de certificação segura para salmão
• Placa de vinho do Oregon

Em 2023, a Willamette Valley Vineyards investiu US $ 1,2 milhão em tecnologias e parcerias agrícolas sustentáveis.

Willamette Valley Vineyards, Inc. (WVVI) - Modelo de negócios: Atividades -chave

Cultivo de uva e produção de vinho

A Willamette Valley Vineyards possui aproximadamente 500 acres de vinhedos plantados no Oregon. A produção anual de uvas atinge aproximadamente 3.500 toneladas de uvas.

Variedade de uva	Acres plantados	Produção anual (toneladas)
Pinot noir	250	1,750
Pinot Gris	100	700
Chardonnay	50	350

Degustação de vinhos e vendas diretas ao consumidor

As vendas diretas ao consumidor representam 38% da receita total. As operações da sala de degustação incluem:

• Degustações diárias de vinho
• Associações do Wine Club
• Vendas no varejo no local

Gerenciamento de operações de vinha e vinícola

Capacidade anual de produção de vinho: 125.000 casos. Receita anual total em 2022: US $ 28,4 milhões.

Métrica operacional	Valor
Total de funcionários	130
Produção anual de vinho	125.000 casos
Instalações da vinícola	3 locais

Experiências de turismo e hospitalidade do vinho

As ofertas de hospitalidade incluem:

• Sala de degustação da propriedade
• Locais de eventos privados
• Tours Vineyard

Marketing e desenvolvimento de marca

Alocação de orçamento de marketing: 7% da receita total. Os canais de distribuição incluem:

• Vendas diretas ao consumidor
• Distribuição por atacado
• Plataforma online de comércio eletrônico

Canal de marketing	Porcentagem de vendas
Direto ao consumidor	38%
Atacado	52%
Vendas on -line	10%

Willamette Valley Vineyards, Inc. (WVVI) - Modelo de negócios: Recursos -chave

Terras premium de vinha em Willamette Valley

Total Vineyard Acres de propriedade: 471 acres em 31 de dezembro de 2022

Localização da vinha	Acres	Variedades primárias de uva
Turner, Oregon	152 acres	Pinot Noir, Pinot Gris
Salem, Oregon	319 acres	Pinot Noir, Chardonnay

Instalações de produção de vinho estabelecidas

Capacidade de produção: 125.000 casos anualmente

• Instalação de vinícolas localizada em Turner, Oregon
• Tamanho da instalação: 55.000 pés quadrados
• Valor do equipamento de produção de vinho: US $ 3,2 milhões

Equipe experiente de vinificação e viticultura

Posição	Anos de experiência
Chefe enólogo	Mais de 20 anos
Gerente de Vineyard	Mais de 15 anos

Forte reputação da marca

Os prêmios ganharam: mais de 500 competições internacionais e nacionais de vinho desde a fundação

• Nomeado 'Oregon Winery of the Year' várias vezes
• Vinho & Vinícola de melhor classificação da revista Spirits

Portfólio de vinhos diversificados

Categoria de vinho	Número de variedades
Pinot noir	7 rótulos distintos
Pinot Gris	3 rótulos distintos
Outras variedades	5 tipos de vinho adicionais

Variedades totais de vinho: 15 rótulos diferentes a partir de 2022

Willamette Valley Vineyards, Inc. (WVVI) - Modelo de Negócios: Proposições de Valor

Vinhos de alta qualidade e premiados Oregon

A partir de 2024, Willamette Valley Vineyards produz vinhos com as seguintes características premiadas:

Categoria de vinho	Produção anual	Prêmios (2023)
Pinot noir	62.000 casos	17 medalhas de ouro internacionais
Chardonnay	18.500 casos	12 medalhas de prata
Pinot Gris	22.000 casos	9 medalhas de bronze

Produção sustentável e ambientalmente consciente

As métricas de sustentabilidade para as vinhas de Willamette Valley incluem:

• 100% vinhedos sustentáveis ​​certificados ao vivo
• Redução da pegada de carbono de 22% desde 2019
• Práticas de conservação de água economizando 35% de água de irrigação
• A geração de energia solar cobrindo 40% das necessidades de eletricidade da vinícola

Experiência única de degustação de vinhos e vinhedos

Estatísticas da experiência do visitante:

Tipo de experiência	Visitantes anuais	Gasto médio
Degustação de vinhos	78.500 visitantes	US $ 45 por pessoa
Tours Vineyard	42.300 passeios	US $ 65 por turnê

Modelo de vendas direto ao consumidor

Desempenho de canal de vendas direto:

• Associação on -line do Wine Club: 6.200 membros ativos
• Vendas diretas ao consumidor: US $ 8,3 milhões em 2023
• Compra anual média do membro do Wine Club: US $ 480

Vinho premium a preços competitivos

Detalhes da estratégia de preços:

Nível de vinho	Faixa de preço	Posição de mercado
Vinhos imobiliários	$ 25 - $ 45 por garrafa	Segmento premium competitivo
Vinhos de reserva	$ 45 - $ 75 por garrafa	Segmento premium de ponta

Willamette Valley Vineyards, Inc. (WVVI) - Modelo de Negócios: Relacionamentos do Cliente

Programas de associação e clube de vinhos

A partir de 2024, os vinhedos de Willamette Valley opera um Wine Club com vários níveis de associação.

Nível do clube de vinho	Remessas anuais	Custo de associação
Associação de bronze	2 remessas/ano	US $ 240/ano
Associação de prata	4 remessas/ano	US $ 480/ano
Associação de ouro	6 remessas/ano	US $ 720/ano

Experiências personalizadas de degustação de vinhos

O Vineyard oferece várias opções de degustação:

• Degustação padrão: US $ 20 por pessoa
• Degustação de reserva: US $ 35 por pessoa
• Degustação de grupo privado: US $ 50 por pessoa

Engajamento de mídia social e construção da comunidade

Métricas de mídia social em 2024:

Plataforma	Seguidores	Taxa de engajamento
Instagram	25,300	3.7%
Facebook	18,700	2.9%

Marketing e comunicação direta por e -mail

Estatísticas de marketing por email:

• Base total de assinantes: 42.500
• Taxa de abertura média: 22,6%
• Taxa de clique: 4,3%

Programas de lealdade e referência

Detalhes do programa de referência:

Recompensa de referência	Valor	Condições
Referência do clube do vinho	Crédito de US $ 50	Novo membro se inscreve
Encaminhamento de compra direta	10% de desconto	Amigo faz a primeira compra

Willamette Valley Vineyards, Inc. (WVVI) - Modelo de Negócios: Canais

Salas de degustação de vinícolas

A Willamette Valley Vineyards opera várias salas de degustação no Oregon:

Localização	Contagem anual de visitantes	Taxa de degustação média
Turner, ou sede	65.000 visitantes	US $ 20 por pessoa
Sala de degustação de McMinnville	25.000 visitantes	US $ 15 por pessoa

Plataforma online de comércio eletrônico

Detalhes do canal de vendas on-line direto ao consumidor:

• Site: willamettewines.com
• Vendas on -line anuais: US $ 3,2 milhões
• Valor médio do pedido on -line: $ 185

Lojas de vinhos e distribuidores de varejo

Canal de distribuição	Volume anual de vendas	Alcance geográfico
Lojas de varejo do Oregon	45.000 casos	Em todo o estado
Distribuidores nacionais	35.000 casos	23 estados

Remessas de clubes de vinho

Estatísticas de membros do Wine Club:

• Total de membros do Wine Club: 7.500
• Receita anual do Wine Club: US $ 2,1 milhões
• Duração média do clube: 3,2 anos

Eventos e feiras da indústria de vinhos

Tipo de evento	Participação anual	Vendas geradas
Festivais regionais de vinho	12 eventos	$450,000
Feiras nacionais	6 eventos	$275,000

Willamette Valley Vineyards, Inc. (WVVI) - Modelo de negócios: segmentos de clientes

Entusiastas e colecionadores de vinho

A partir de 2024, Willamette Valley Vineyards tem como alvo os entusiastas do vinho com o seguinte profile:

Característica do segmento	Dados quantitativos
Gastos comuns médios de vinho	$ 500 - US $ 2.500 por cliente
Associação do Wine Club	1.247 membros ativos
Frequência de compra de vinho coletor	3-4 vezes por ano

Residentes locais de Oregon

Características do segmento de mercado local:

• Base de clientes local potencial total: 4,3 milhões de residentes no Oregon
• Taxa local de compra de vinho: 42% dos residentes do Oregon
• Gastes médios de clientes locais: US $ 187 anualmente

Viajantes do turismo de vinho

Métrica de turismo	Data Point
Visitantes anuais da vinícola	48.000 visitantes
Gasto médio de visitantes	US $ 95 por visita
Repita a taxa de visitantes	36% retornam dentro de 2 anos

Mercados de restaurantes e hospitalidade de luxo

Detalhes do segmento de distribuição por atacado:

• Contas totais de restaurante: 287 contas ativas
• Valor médio de ordem por atacado: $ 1.250
• Distribuição geográfica: 76% Oregon, 24% dos estados vizinhos

Compradores de vinho direto ao consumidor

Canal dtc	Métrica de desempenho
Vendas de vinho online	Receita anual de US $ 2,7 milhões
Taxa de conversão de comércio eletrônico	3.8%
Valor médio do pedido online	$187

Willamette Valley Vineyards, Inc. (WVVI) - Modelo de negócios: estrutura de custos

Terra e manutenção da vinha

No relatório anual de 2023, a Willamette Valley Vineyards possui aproximadamente 496 acres de terra de vinha plantada. Os custos anuais de manutenção da terra foram relatados em US $ 1.247.000 para o ano fiscal de 2023.

Categoria de terra	Acres	Custo de manutenção
Vinhedos de propriedade	496	$1,247,000

Produção e processamento de vinho

Os custos de produção das vinhas de Willamette Valley em 2023 totalizaram US $ 9.742.000, que incluem:

• Despesas de processamento de uva
• Custos de fermentação e envelhecimento
• Engarrafamento e embalagem

Componente de custo de produção	Quantia
Custos totais de produção	$9,742,000

Despesas de marketing e vendas

As despesas de marketing e vendas da empresa em 2023 foram de US $ 3.456.000, que incluem:

• Anúncio
• Participação na feira
• Compensação da equipe de vendas

Funcionários e custos de mão -de -obra

Os custos totais de mão-de-obra para os vinhedos de Willamette Valley em 2023 foram de US $ 6.890.000, cobrindo aproximadamente 96 funcionários em período integral.

Categoria de trabalho	Número de funcionários	Custo total da mão -de -obra
Funcionários em tempo integral	96	$6,890,000

Investimentos de equipamentos e tecnologia

As despesas de capital para equipamentos e tecnologia em 2023 totalizaram US $ 2.345.000, incluindo:

• Equipamento de vinificação
• Tecnologia de Gerenciamento de Vineyard
• Sala de degustação e infraestrutura de hospitalidade

Categoria de investimento	Quantia
Gastos totais de capital	$2,345,000

Willamette Valley Vineyards, Inc. (WVVI) - Modelo de negócios: fluxos de receita

Vendas de vinho através de canais diretos ao consumidor

No ano fiscal de 2022, as vendas de vinhos direta ao consumidor para as vinhas de Willamette Valley totalizaram US $ 14.027.000, representando 49,1% do total de receitas de vendas de vinhos.

Canal de vendas	Receita ($)	Percentagem
Vendas de salas de degustação	6,412,000	45.7%
Vendas diretas on -line	4,815,000	34.3%
VENTAS DIRETAS DO CLUBE DE WINE	2,800,000	20%

Vendas de vinho de varejo e distribuição

Em 2022, as vendas de vinhos por atacado e distribuição atingiram US $ 14.547.000, representando 50,9% da receita total de vendas de vinhos.

Canal de distribuição	Receita ($)	Segmento de mercado
Lojas de varejo do Oregon	5,379,000	37%
Cadeias nacionais de varejo	4,364,000	30%
Mercados internacionais	4,804,000	33%

Receitas de associação ao clube do vinho

As receitas de membros do Wine Club em 2022 foram de US $ 2.800.000, com aproximadamente 4.500 membros ativos.

• Faixa anual de taxa de associação: US $ 240 - $ 600
• Valor médio de compra do membro: US $ 622 por ano
• Taxa de retenção de membros: 68%

Sala de degustação e experiências de turismo

A sala de degustação e a experiência do turismo receitas totalizaram US $ 3.612.000 em 2022.

Tipo de experiência	Receita ($)	Preço médio
Degustação padrão	1,205,000	US $ 18 por pessoa
Degustação premium	1,407,000	US $ 35 por pessoa
Hospedagem de eventos particulares	1,000,000	US $ 250 por evento

Mercadorias e experiências relacionadas ao vinho

Mercadoria e receita de experiência adicional totalizaram US $ 812.000 em 2022.

• Acessórios para vinho Vendas: $ 412.000
• Mercadoria de marca: US $ 250.000
• Vendas de ingressos para eventos especiais: US $ 150.000

Willamette Valley Vineyards, Inc. (WVVI) - Canvas Business Model: Value Propositions

You're looking at the core things Willamette Valley Vineyards, Inc. offers its customers and owners as of late 2025. It's a mix of product quality, direct experience, and a unique ownership stake.

Premium Oregon Wine

The focus remains on high-quality, cool-climate varietals, primarily Pinot Noir from the Willamette Valley AVA. The company farms or contracts grapes from a total of 791 acres of vineyard.

Experiential Retail

The company supports its brand with physical locations. They have expanded to nine tasting rooms across Oregon, Washington, and California.

Community Ownership

This is where Willamette Valley Vineyards, Inc. really sets itself apart, letting enthusiasts buy into the business via Preferred Stock (NASDAQ: WVVIP). Here's a look at the financial and benefit structure tied to this offering, which is set to end on December 31, 2025.

Metric	Value/Amount	Detail/Condition
Share Price (as of late 2025 offer)	$3.95 per share	If application received or postmarked by December 31, 2025
Minimum Purchase	150 shares	Equates to $592.50
Maximum Purchase	5,000 shares	Equates to $19,750
Annual Dividend (Cash)	22 cents per share	Paid at year-end; accrual begins January 1, 2026 for 2025 subscriptions
Owner Benefit Credit Value Increase	15% more value	Applied when taking dividend as wine credit instead of cash
Wine Purchase Discount	25% discount	On current wine releases

Sustainability Commitment

Wines are produced with certified sustainable practices, specifically through the dual certification of LIVE and Salmon-Safe. The certified acreage across key vineyards includes:

• 171 acres at Tualatin Estate Vineyard
• 67 acres at Estate Vineyard in the Salem Hills
• 67 acres at Elton Vineyard in the Eola-Amity Hills
• 16 acres at Bernau Estate Vineyard in Dundee

In 2025, Elton Vineyard Founder Betty O'Brien received the 'Hero of Salmon' award.

Diverse Portfolio

The company manages a portfolio spanning multiple wine styles and brands. The total revenue for the first three quarters of 2025 was USD 26.09 million.

The portfolio includes eleven brands, specifically mentioning sparkling wines under the Domaine Willamette label and Bordeaux varietals.

For the three months ended September 30, 2025, sales revenue was $8,353,200, with direct sales contributing $4.64 million and distributor sales contributing $3.72 million.

Recent financial performance for the three months ended September 30, 2025:

Financial Metric (Q3 2025)	Amount	Year-over-Year Change
Sales Revenue	$8,353,200	Decrease of 10.9%
Gross Profit	$5,003,972	Decrease of 13.8%
Net Loss	$1,092,450	Increase of 286.1%
EPS (after preferred dividends)	-$0.33	Increase in loss of $0.16 per share over prior year period

Finance: draft 13-week cash view by Friday.

Willamette Valley Vineyards, Inc. (WVVI) - Canvas Business Model: Customer Relationships

You're looking at how Willamette Valley Vineyards, Inc. keeps its customers close, which is critical given the recent shift in focus toward direct channels.

Dedicated Wine Clubs: Subscription model for recurring revenue and high-margin direct sales.

The wine club remains a core component of the direct-to-consumer (DTC) strategy, which management aims to grow. Direct sales margins are a key focus, showing improvement to 63.1% as of Q1 2025, up from 59.9% the prior year. While historical data from 2020 showed 14,400 wine club members, the current focus is on leveraging this base alongside e-commerce for higher-margin recurring revenue.

Here's a look at the recent direct sales performance, which includes club shipments:

Metric	Period Ended September 30, 2025	Period Ended September 30, 2024
Direct Sales Revenue (3 Months)	$4,636,319	$5,020,739
Direct Sales Revenue (9 Months)	$14,444,767	$15,028,067

Owner/Shareholder Program: Exclusive benefits and dividends for preferred stockholders, driving loyalty.

The Preferred Stock Offering (NASDAQ: WVVIP) is structured to deeply integrate customers into the business's success. For subscriptions accepted through December 31, 2025, the share price is set at $3.95, with a minimum purchase of 150 shares (costing $592.50) and a maximum of 5,000 shares (costing $19,750) per person. Preferred Stock Owners receive an annual dividend, which can be taken as a cash dividend or as an Owner Benefit Credit worth 15% more than the dividend amount. The annual dividend rate mentioned for this tranche is 5.5%, though an older figure cited was 22 cents per share.

The benefits are designed to drive repeat, high-value purchasing behavior:

• 25% discount on current wine releases.
• 10% discount on library wines.
• Monthly complimentary wine tastings for the owner and up to three guests.
• Priority access to limited-production wines.

Experiential Loyalty: High-touch service and event hosting at multiple tasting room locations.

Experiential offerings are central, as evidenced by the winery being named the USA Today 10Best Tasting Room in the Nation for the Second Consecutive Year as of late 2025. This focus supports the overall DTC push, as tasting rooms are key touchpoints. Industry data for the Willamette Valley shows that 85.5% of visitors engage in wine tasting. The company continues to emphasize growth through its tasting room locations.

Personalized E-commerce: Leveraging new CEO's expertise for data-driven online engagement.

The appointment of Mike Osborn, founder of Wine.com, in early 2025 signals a major push for data-driven online engagement. This pivot aims to reduce reliance on distributors, whose sales declined by $1.29 million in Q1 2025. While Q3 2025 direct sales revenue of $4,636,319 was down year-over-year for that quarter, the overall strategy is to use e-commerce expertise to stabilize and grow this high-margin channel. For the nine months ending September 30, 2025, total revenue was $37.37M over the last twelve months, down 4.82% year-over-year.

The shift is quantified by the margin goal:

• Target Direct Sales Margin: 63.1%.
• Prior Year Direct Sales Margin (Q1 2024): 59.9%.

Finance: draft 13-week cash view by Friday.

Willamette Valley Vineyards, Inc. (WVVI) - Canvas Business Model: Channels

You're looking at how Willamette Valley Vineyards, Inc. (WVVI) gets its product to the customer, which is definitely shifting toward higher-margin interactions as of late 2025.

Tasting Rooms/Restaurants: Willamette Valley Vineyards, Inc. maintains nine physical locations across Oregon, Washington, and California for direct sales and hospitality experiences. These spots, including the Estate Tasting Room in Turner, OR, and locations in Vancouver, WA, and Folsom, CA, are crucial for brand immersion and immediate revenue capture. The company also highlights experiences like the Pinot Noir Clonal Blending Experience, priced at $95 per person, or $80 for Owners and Wine Club Members, showing a premiumization effort within this channel.

Wine Club/E-commerce: This direct-to-consumer (DTC) segment is the strategic focus under the new leadership. Direct sales, which encompass wine club, e-commerce, and tasting room sales, carry significantly better unit economics. For instance, in Q1 2025, the margin on direct sales was reported at 63.1%, an improvement from 59.9% the prior year. This channel is key to insulating the company from wholesale volatility.

Here's the quick math on the most recent quarterly revenue split, reflecting the pressure on wholesale versus the relative strength of DTC:

Sales Channel Category	Q3 2025 Revenue Amount	Year-over-Year Change (Q3 vs Q3 2024)
Total Revenue	$8,353,200	Decrease of $1,017,513 (10.9%)
Direct Sales (DTC)	$4,640,000 (Approximate)	Decrease of $384,420
Distributor Sales (Wholesale)	$3,720,000 (Approximate)	Decrease of $633,093

National Distributors: This wholesale channel moves product outside of Oregon, placing Willamette Valley Vineyards, Inc. wines in retail stores and restaurants nationwide. In 2024, sales to distributors decreased by $89,729, or 0.5%, compared to 2023, indicating some softness even before the Q3 2025 decline.

In-State Distributors: This represents wholesale movement within Oregon. The Q3 2025 results show a sharp drop here, with sales through distributors falling by $633,093 compared to the prior year period. This segment contributed $3.72 million to the Q3 2025 total revenue.

On-site Events: Beyond standard tasting room service, Willamette Valley Vineyards, Inc. monetizes its physical assets through private bookings. The company hosts weddings and private corporate events. Furthermore, they maintain public engagement through signature happenings, such as the Grape Stomp festival, which drives significant on-site traffic and sales.

• Private Winery Tour & Tasting cost: $40 per person (credited to purchase of 2+ bottles).
• Winery Tours are complimentary for Wine Club Members and Owners.

Willamette Valley Vineyards, Inc. (WVVI) - Canvas Business Model: Customer Segments

You're looking at the core groups Willamette Valley Vineyards, Inc. (WVVI) serves, based on how they structure their reporting and sales efforts as of late 2025.

The Company officially reports performance based on two operating segments: Direct Sales and Distributor Sales, which map closely to the customer groups you listed.

Wine Enthusiast Owners: Preferred stockholders who are also loyal customers and club members.

• This group includes the base of loyal, direct-buying consumers.
• WVVI reported approximately 14,385 preferred stockholders from stock sales since August 2015.
• The wine club membership count as of December 31, 2023, was 11,541 members.
• These customers fall under the Direct Sales segment, which also includes internet sales and on-site events.

Affluent Wine Tourists: Visitors seeking premium, experiential tasting room and dining experiences.

• This segment drives retail sales through the tasting rooms, which management highlights as a key part of Direct Sales.
• The Tasting Room achieved the highest rating by readers of USA Today for the second consecutive year.
• Direct Sales revenue saw a decrease of $223,199 for the quarter ending June 30, 2025.
• Direct Sales revenue also decreased by $384,420 for the three months ended September 30, 2025.

National Wholesale Buyers: Retail chains, grocery stores, and restaurants served by distributors.

• These buyers are served through the Distributor Sales segment, which involves wholesale rates.
• Distributor Sales revenue decreased by $633,093 for the three months ended September 30, 2025.
• Total cases sold for the first half of 2025 was 83,968 cases, down 7.8% from the first half of 2024.

Regional Fine Wine Consumers: Buyers of premium Oregon Pinot Noir and other varietals.

This group is largely captured within the Distributor Sales channel, purchasing the premium Pinot Noir and other varietals that Willamette Valley Vineyards, Inc. is known for. The overall sales performance across both channels reflects the market conditions impacting these consumers.

Here's the quick math on the segment revenue performance for the recent reported quarters:

Period Ended	Direct Sales Revenue Change	Distributor Sales Revenue Change	Total Sales Revenue
June 30, 2025 (Q2)	Decreased by $223,199	Rose slightly	$10,195,763
September 30, 2025 (Q3)	Decreased by $384,420	Decreased by $633,093	$8,353,200
Six Months Ended June 30, 2025	N/A	N/A	Decreased by 7.3% year-to-date

The Company evaluates performance based on the gross profit of these respective business segments.

Finance: draft 13-week cash view by Friday.

Willamette Valley Vineyards, Inc. (WVVI) - Canvas Business Model: Cost Structure

You're looking at the core expenses Willamette Valley Vineyards, Inc. faces to keep the wine flowing and the doors open across its operations. Honestly, the cost side of the wine business is heavily weighted toward the physical product and the customer experience.

Cost of Goods Sold (COGS)

Cost of Sales includes grape costs, whether purchased or grown at Company vineyards, crush costs, winemaking and processing costs, bottling, packaging, warehousing, and shipping and handling costs associated with purchased production materials. For grapes grown at Company vineyards, costs include farming expenditures and amortization of vineyard development costs. The winery bottled 93,462 cases during the six months ended June 30, 2025. The Cost of Sales for the first three quarters of 2025 cumulatively was approximately $10.78 Million (calculated as Cumulative Revenue $26.09 Million minus Cumulative Gross Profit $15.31 Million, using Q3 cumulative data). Looking at recent quarters:

Period Ending	Cost of Sales (USD)
Q3 2025	$3.35 Million
Q2 2025	$3.98 Million
Q1 2025	$2.78 Million
Q4 2024	$4.63 Million

Selling, General, and Administrative (SG&A)

SG&A expenses for the three months ended September 30, 2025, were $6,217,499, which was up 4.6% year-over-year from $5,944,620 in Q3 2024. This category absorbs a significant portion of the operational spend outside of making the wine itself. For comparison, SG&A in Q1 2025 was $5,629,086.

Distribution Costs

These costs cover fees and logistics for moving product through third-party wholesalers and handling direct-to-consumer (DTC) shipping. The company noted a decrease in case sales through distributors in the first half of 2025, which should impact these variable costs. The overall Cost of Sales definition includes shipping and handling costs, which is the closest available proxy for logistics spend.

Interest Expense

Debt servicing costs are a clear pressure point. Interest expense, net for the six months ended June 30, 2025, was $568,366, a 15.2% increase over the prior year period due to increased long-term debt. The company's EBIT over the last twelve months ending June 2025 covered interest expense only 0.15 times, indicating a heavy debt load. For the required context of Q1 2025, the interest expense consumed 4.2% of revenue, based on the $7,541,583 Q1 2025 revenue.

• Total Debt as of June 30, 2025: $18.0m.
• Liabilities due within one year (June 30, 2025): $8.91m.
• Liquidation Preference of Preferred Stock (June 30, 2025): $43,620,581.
• Interest paid in cash for the year ended December 31, 2024: $1,018,970.

Hospitality/Retail Overhead

This covers the costs for staffing and operating the nine tasting rooms and restaurants. These locations are key for DTC sales but carry higher selling costs, as noted when comparing 2023 results to prior years. The company has seen positive recognition for its tasting room, which was awarded Best Wine Tasting Room in the country by USA Today for the second consecutive year.

The structure of these fixed and semi-fixed hospitality costs is a major driver in the SG&A line item. You've got nine locations to staff and maintain, so that overhead doesn't disappear when wine case sales drop.

Willamette Valley Vineyards, Inc. (WVVI) - Canvas Business Model: Revenue Streams

You're looking at how Willamette Valley Vineyards, Inc. (WVVI) actually brings in the cash, which is key for any valuation work you're doing. The revenue streams are clearly segmented, focusing heavily on direct consumer interaction for better profitability.

The highest margin activity is definitely Direct Sales (DTC). This comes from the wine club memberships, sales at the tasting rooms, and the e-commerce platform. Here's the quick math on that margin performance from early 2025:

Revenue Stream Type	Key Channels	Reported Margin (Q1 2025)
Direct Sales (DTC)	Wine Club, Tasting Rooms, E-commerce	63.1%

Also important are the wholesale channels, which provide volume but at a lower margin, naturally. These streams help Willamette Valley Vineyards, Inc. (WVVI) reach markets beyond its immediate physical footprint. The revenue sources break down like this:

• Direct Sales (DTC): Highest margin stream from wine club, tasting rooms, and e-commerce.
• Distributor Sales: Wholesale revenue from national and international markets.
• Hospitality/Event Sales: Revenue from on-site dining, catering, and event hosting.

When you look at the top-line performance through the first three quarters of 2025, you see the context for these margins. Cumulative revenue for Q1-Q3 2025 hit $26.09 million, which reflects an 8.47% year-over-year decline. If onboarding new wine club members takes longer than expected, that DTC stream could see pressure, defintely.

For a broader view of the business's scale right now, we look at the Trailing Twelve Months (TTM) figure as of September 30, 2025. That TTM Revenue stands at $37.37 million. It's crucial to compare that TTM number against prior periods to gauge the current trajectory.

Financial Metric	Amount as of Late 2025
Cumulative Q1-Q3 2025 Revenue	$26.09 million
Q1-Q3 2025 YOY Change	8.47% decline
Trailing Twelve Months (TTM) Revenue (as of 9/30/2025)	$37.37 million

Finance: draft 13-week cash view by Friday.