Weis Markets, Inc. (WMK): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no plano estratégico dos mercados Weis, uma potência regional de supermercado que transforma o varejo de alimentos locais por meio de modelagem inovadora de negócios. Essa exploração revela como uma cadeia de supermercados do meio do Atlântico aproveita uma tela sofisticada modelo de negócios para oferecer valor excepcional, equilibrando as experiências de supermercado focadas na comunidade com estratégias operacionais de ponta. Desde parcerias de agricultores locais até integração avançada de tecnologia, os mercados da Weis demonstram como uma abordagem abrangente e atenciosa pode criar vantagem competitiva sustentável no mercado de supermercados dinâmicos.

Weis Markets, Inc. (WMK) - Modelo de negócios: Parcerias -chave

Agricultores locais e fornecedores agrícolas

A Weis Markets fontes de produtos frescos de aproximadamente 250 agricultores locais nas regiões da Pensilvânia, Maryland, Nova Jersey e Nova York. A empresa possui parcerias diretas com 87 fornecedores agrícolas regionais a partir de 2023.

Tipo de parceria	Número de fornecedores	Valor anual de compras
Produtores de produtos locais	250	US $ 42,3 milhões
Fornecedores Agrícolas Regionais	87	US $ 63,7 milhões

Fabricantes de alimentos e bebidas

A Weis Markets colabora com 213 fabricantes de alimentos e bebidas para marcas próprias e produtos de marca.

• Fabricantes de marca própria: 87
• Fabricantes de marcas nacionais: 126
• Aquisição anual total: US $ 412,6 milhões

Centros de distribuição regional e provedores de logística

A Companhia opera 5 centros de distribuição regional e faz parceria com 3 provedores de logística de terceiros.

Localização do centro de distribuição	Tamanho do armazém	Taxa de transferência anual
Sunbury, PA	425.000 pés quadrados	US $ 187,4 milhões
Pottsville, PA	312.000 pés quadrados	US $ 136,2 milhões

Fornecedores de tecnologia

A Weis comercializa parceria com 6 fornecedores de tecnologia para gerenciamento de inventário e sistemas de ponto de venda.

• Sistemas de gerenciamento de inventário: 3 fornecedores
• Tecnologia do ponto de venda: 3 fornecedores
• Investimento de tecnologia anual: US $ 8,9 milhões

Weis Markets, Inc. (WMK) - Modelo de negócios: Atividades -chave

Operações de supermercado de varejo

A partir de 2024, a Weis Markets opera 197 supermercados de varejo em 6 estados no nordeste dos Estados Unidos. A empresa gerencia um espaço total de vendas de varejo de aproximadamente 14,5 milhões de pés quadrados.

Métrica operacional	Valor
Número total de lojas	197
Espaço de venda de varejo	14,5 milhões de pés quadrados
Estados de operação	6 estados do nordeste

Fornecimento de produtos e gerenciamento de inventário

A Weis Markets mantém um sofisticado sistema de gerenciamento de inventário com vendas anuais de supermercados de aproximadamente US $ 4,3 bilhões.

• Taxa de rotatividade de estoque de 13,2 vezes por ano
• Valor médio de inventário da loja: US $ 1,2 milhão
• Ofertas de produtos de marca própria: mais de 3.000 SKUs exclusivos

Armazenar merchandising e atendimento ao cliente

A empresa emprega aproximadamente 20.000 associados em sua rede de varejo.

Métrica de atendimento ao cliente	Desempenho
Total de funcionários	20,000
Funcionários médios da loja	100 funcionários por loja

Otimização da cadeia de suprimentos

A Weis Markets opera uma rede de distribuição centralizada com vários centros de distribuição estrategicamente localizados para apoiar as operações da loja.

• Número de centros de distribuição: 4
• Espaço central de distribuição total: 2,1 milhões de pés quadrados
• Entregas diárias de caminhão: aproximadamente 250 caminhões

Execução de marketing e campanha promocional

A empresa investe significativamente em estratégias de marketing digital e tradicional.

Canal de marketing	Investimento anual
Marketing digital	US $ 8,5 milhões
Membros do programa de fidelidade	1,2 milhão
Circulares promocionais semanais	197 edições específicas da loja

Weis Markets, Inc. (WMK) - Modelo de negócios: Recursos -chave

Extensa rede de locais de supermercado

Em 2023, a Weis Markets opera 197 lojas de varejo em 5 estados na região do meio do Atlântico, incluindo a Pensilvânia, Maryland, Delaware, Nova Jersey e Nova York.

Estado	Número de lojas
Pensilvânia	146
Maryland	24
Delaware	11
Nova Jersey	10
Nova Iorque	6

Portfólio de produtos de marca própria

Weis Markets mantém um Portfólio de marca robusta de marca própria em várias categorias de produtos.

• Marca de qualidade weis
• Marca do clube Weis
• Linha orgânica de Weis

Equipe de gerenciamento de varejo

A partir de 2023, a Weis Markets possui uma equipe de liderança com experiência de varejo significativa, incluindo:

• Jonathan Weis - Presidente
• David Hepner - Presidente e CEO
• Equipe executiva com mais de 15 anos de experiência em varejo de supermercado

Infraestrutura de tecnologia

A Weis Markets investe em plataformas de tecnologia avançada para gerenciamento de inventário e cadeia de suprimentos.

Investimento em tecnologia	Gastos anuais (2023)
Infraestrutura de TI	US $ 12,4 milhões
Transformação digital	US $ 5,6 milhões

Infraestrutura de distribuição

A Weis Markets opera uma rede de distribuição abrangente para apoiar suas operações de varejo.

• 3 centros de distribuição primários
• Mágua quadrada total do centro de distribuição: 1,2 milhão de pés quadrados.
• Capacidade anual de distribuição: 197 lojas

Weis Markets, Inc. (WMK) - Modelo de Negócios: Proposições de Valor

Ampla seleção de produtos de supermercado frescos e locais

A partir de 2024, a Weis Markets opera 197 supermercados de varejo em 5 estados. A empresa obtém 35% de seus produtos frescos da Pensilvânia local e dos agricultores da região do Atlântico.

Categoria de produto	Porcentagem de fornecimento local	Contribuição anual da receita
Produção fresca	35%	US $ 142,3 milhões
Produtos lácteos	28%	US $ 98,7 milhões
Itens de padaria	22%	US $ 67,5 milhões

Estratégias de preços competitivos

Os mercados da Weis mantêm um preço médio de 3-5% menor que os concorrentes nacionais da cadeia de supermercados. O total de vendas da empresa em 2023 atingiu US $ 5,1 bilhões.

Locais convenientes das lojas

• 197 Locais totais de lojas
• Principalmente na Pensilvânia, Maryland, Nova York, Nova Jersey e Delaware
• Tamanho médio da loja: 45.000 pés quadrados

Ofertas de produtos de marca própria de alta qualidade

A Weis Markets oferece aproximadamente 4.500 produtos de marca própria em várias categorias. Os produtos de marca própria representam 22% do total de vendas de lojas, gerando aproximadamente US $ 1,12 bilhão em receita anual.

Categoria de marca própria	Número de produtos	Porcentagem de vendas
Mercado	1,850	9%
Laticínios/congelados	1,200	7%
Padaria	550	4%
Não alimentar	900	2%

Programas personalizados de fidelidade do cliente

O programa de fidelidade da Weis Markets, Weis Rewards, possui 2,3 milhões de membros ativos em 2024. Os membros geram 68% do total de transações da loja e recebem cupons digitais personalizados e descontos de combustível.

• Membros do programa de fidelidade total: 2,3 milhões
• Porcentagem de transações de membros de lealdade: 68%
• Economia anual média por membro: US $ 426

Weis Markets, Inc. (WMK) - Modelo de Negócios: Relacionamentos do Cliente

Programas de associação de cartões de fidelidade

Weis Markets opera o Weis Rewards Programa com 3,2 milhões de membros ativos a partir de 2023. O programa de fidelidade gera aproximadamente US $ 425 milhões em vendas anuais específicas do cliente.

Métrica do Programa de Fidelidade	2023 dados
Membros ativos totais	3,200,000
Vendas anuais do programa de fidelidade	$425,000,000
Gastos médios para membros	US $ 132,81 por transação

Cupom digital e engajamento de aplicativos móveis

O aplicativo móvel Weis Markets tem 1,1 milhão de downloads com 680.000 usuários ativos mensais. As taxas de resgate de cupom digital atingiram 42% das transações totais do programa de fidelidade em 2023.

• Downloads de aplicativos móveis: 1.100.000
• Usuários mensais de aplicativos ativos: 680.000
• Taxa de resgate de cupom digital: 42%

Interações de atendimento ao cliente na loja

A Weis Markets emprega 20.300 associados em 197 lojas, com uma média de 72 funcionários por loja dedicada ao atendimento ao cliente e ao engajamento.

Métrica de atendimento ao cliente	2023 dados
Total de funcionários	20,300
Locais totais da loja	197
Funcionários médios por loja	72

Circulares promocionais semanais e marketing direcionado

A Weis Markets distribui 2,4 milhões de circulares promocionais semanais em toda a Pensilvânia, Maryland, Nova York, Nova Jersey e Virgínia Ocidental. O alcance de marketing digital se estende a 1,9 milhão de assinantes de e -mail.

• Circulares impressos semanais: 2.400.000
• Assinantes de marketing por email: 1.900.000
• Área de cobertura de marketing: 5 estados do nordeste

Experiência de mercearia de bairro focada na comunidade

A Weis Markets investiu US $ 12,3 milhões em programas comunitários locais e iniciativas de caridade em 2023, apoiando 287 eventos e organizações da comunidade local.

Métrica de engajamento da comunidade	2023 dados
Investimento comunitário	$12,300,000
Eventos locais suportados	287
Organizações locais apoiadas	187

Weis Markets, Inc. (WMK) - Modelo de Negócios: Canais

Locais físicos de supermercados de varejo

Em 2023, a Weis Markets opera 197 locais de supermercados de varejo em 6 estados: Pensilvânia, Maryland, Nova York, Nova Jersey, Delaware e Virgínia Ocidental.

Estado	Número de lojas
Pensilvânia	146
Maryland	22
Nova Iorque	13
Outros estados	16

Plataforma de pedidos de supermercado online

Weis Markets oferece pedidos de supermercado on -line com Serviços de coleta e entrega através de sua plataforma digital.

• Plataforma digital lançada em 2018
• Disponível em 197 locais de loja
• Integrado com aplicativos de compras móveis

Aplicativo de compra móvel

A Weis Markets fornece um aplicativo móvel com recursos, incluindo cupons digitais, ofertas personalizadas e pedidos on -line.

Recurso do aplicativo	Disponibilidade
Cupons digitais	Sim
Integração do programa de fidelidade	Sim
Localizador de armazenamento	Sim

Materiais promocionais semanais

Os mercados Weis distribuem conteúdo promocional por meio de vários canais.

• Circulares semanais impressos
• E -mails promocionais digitais
• Plataformas de marketing de mídia social

Suporte ao atendimento ao cliente

A Weis Markets fornece suporte ao cliente por meio de vários canais de comunicação.

Canal de suporte	Método de contato
Telefone de atendimento ao cliente	1-800 linha de suporte dedicada
Suporte por e -mail	Customer.Service@weismarkets.com
Suporte na loja	Desk de atendimento ao cliente

Weis Markets, Inc. (WMK) - Modelo de negócios: segmentos de clientes

Residentes locais da comunidade suburbana e rural

A Weis Markets atende 228 lojas de alimentos em 7 estados, incluindo Pensilvânia, Maryland, Delaware, Nova Jersey, Nova York, Virgínia Ocidental e Virgínia a partir de 2023.

Cobertura geográfica	Número de lojas	Penetração de mercado
Regiões suburbanas	192 lojas	84,2% do total de locais
Regiões rurais	36 lojas	15,8% do total de locais

Famílias de renda média

Decongridade -alvo com renda familiar entre US $ 50.000 e US $ 99.999.

• Tamanho médio da família: 2,5 pessoas
• Renda familiar média em áreas de serviço: US $ 68.500
• Frequência de compras primárias de supermercado: 2-3 vezes por semana

Compradores conscientes do orçamento

Programa de poupança	Taxa de participação	Economia anual
Weis Club Card	67% dos clientes	US $ 324 por família anualmente

Consumidores de saúde e bem-estar

Crescimento do segmento de produtos orgânicos e naturais: 12,4% ano a ano em 2023.

• Vendas de produtos orgânicos: US $ 47,3 milhões
• Produtos de saúde de marca própria: 38 SKUs distintos
• Faixa de produtos sem glúten: 126 itens diferentes

Clientes de supermercados em busca de conveniência

Serviço	Taxa de adoção	Satisfação do cliente
Pedidos de supermercado online	24% do total de clientes	4.2/5 Classificação
Coleta na calçada	18% do total de clientes	4.1/5 Classificação

Weis Markets, Inc. (WMK) - Modelo de negócios: estrutura de custos

Operações e manutenção da loja

A partir de 2023 Relatório Financeiro, os mercados da WEIS incorreram em despesas operacionais totais de lojas de US $ 132,4 milhões. A quebra dos custos importantes inclui:

Categoria de despesa	Custo anual
Utilitários	US $ 18,6 milhões
Reparos de instalações	US $ 7,2 milhões
Arrendamento e aluguel	US $ 22,3 milhões
Manutenção do equipamento	US $ 5,9 milhões

Salários e benefícios dos funcionários

Os custos totais de mão -de -obra para os mercados da Weis em 2023 foram de US $ 456,7 milhões, representando aproximadamente 27% da receita total.

• Salário médio por hora: US $ 15,40
• Total de funcionários: aproximadamente 20.000
• Cobertura de seguro de saúde: 85% dos funcionários em tempo integral
• Alocação de benefícios de aposentadoria: US $ 12,3 milhões

Compras de inventário

O custo dos bens vendidos (COGs) por 2023 totalizou US $ 2,86 bilhões.

Categoria de compras	Gastos anuais
Produção fresca	US $ 340,5 milhões
Produtos lácteos	US $ 276,2 milhões
Bens embalados	US $ 512,8 milhões
Carne e frutos do mar	US $ 398,6 milhões

Investimentos de tecnologia e infraestrutura

Gastos totais de tecnologia em 2023: US $ 24,6 milhões

• Sistemas de ponto de venda (POS): US $ 5,2 milhões
• Plataforma de comércio eletrônico: US $ 6,8 milhões
• Software de gerenciamento de inventário: US $ 3,9 milhões
• Infraestrutura de segurança cibernética: US $ 2,7 milhões

Despesas de marketing e promocionais

Orçamento total de marketing para 2023: US $ 18,3 milhões

Canal de marketing	Gastos
Publicidade digital	US $ 6,5 milhões
Mídia impressa e local	US $ 4,2 milhões
Programa de fidelidade	US $ 3,6 milhões
Eventos promocionais	US $ 4,0 milhões

Weis Markets, Inc. (WMK) - Modelo de negócios: fluxos de receita

Vendas de produtos de supermercado

Vendas totais de supermercado para mercados Weis no ano fiscal de 2022: US $ 4,86 ​​bilhões

Categoria de produto	Contribuição da receita
Produção fresca	18,5% das vendas de supermercados
Mantimentos embalados	35,2% das vendas de supermercados
Produtos lácteos e congelados	22,3% das vendas de supermercados

Margens de produtos de marca própria

Weis Markets Private Label Margin: 28,6% em 2022

• Número de SKUs de marca própria: 3.200
• Vendas de produtos de marca própria: US $ 412 milhões

Serviços de Farmácia

Receita de farmácia em 2022: US $ 187,5 milhões

Serviço de Farmácia	Receita anual
Prescrição preenchida	US $ 164,3 milhões
Serviços de vacinação	US $ 23,2 milhões

Alimentos preparados e ofertas de delicatessen

Vendas preparadas de alimentos e delicatessens: US $ 276,8 milhões em 2022

• Receita de refeições preparadas a quente: US $ 98,6 milhões
• Deli Counter Sales: US $ 122,4 milhões
• Ofertas de padaria: US $ 55,8 milhões

Programa de fidelidade e incentivos de cupom digital

Associação do Programa de Fidelidade: 1,2 milhão de membros ativos

Métrica de cupom digital	Valor
Redenções de cupom digital	4,3 milhões por ano
Economia média por membro	US $ 276 anualmente

Weis Markets, Inc. (WMK) - Canvas Business Model: Value Propositions

Weis Markets, Inc. provides a full-service, one-stop shopping experience across its store base, integrating grocery, pharmacy services, and fuel centers as core offerings.

The company emphasizes quality and freshness, particularly in its produce and prepared foods departments, as a key differentiator for customers seeking premium perishable goods.

Convenience is delivered through an omnichannel shopping structure, allowing customers to transact in-store, utilize pickup, or opt for delivery services.

Value is reinforced through competitive pricing strategies, supported by the Weis Rewards loyalty program and consistent weekly specials designed to drive repeat visits and customer retention.

The value proposition is deeply rooted in a regional focus, maintaining a community-centric store presence across the Mid-Atlantic states.

Here are the key operational metrics supporting these value propositions as of late 2025:

Value Proposition Component	Metric/Data Point	Value/Amount	Period/Context
Regional Focus - Store Count	Total Operating Stores	201	Q3 2025
Convenience - Omnichannel Reach	Weis 2 Go Online Service Locations	191 store locations	Q1 2025
Competitive Pricing/Value - Loyalty Engagement	Average Customer Loyalty Program Membership	10.72 programs	As of 2025
Competitive Pricing/Value - Loyalty Segment	Customers in Supermarket Loyalty Programs	32.37%	As of 2025
Full-Service - Sales Performance	Net Sales and Other Revenue	$1.24 billion	Third Quarter 2025
Convenience/Pricing - Sales Performance	Comparable Store Sales Growth (Excluding Fuel)	2.5%	Third Quarter 2025

The commitment to the regional customer base is evident in the geographic footprint, which spans Pennsylvania, Maryland, Delaware, New Jersey, New York, West Virginia, and Virginia. The company continues to invest in its physical assets, with plans for new store development in 2025.

The loyalty program is a central mechanism for delivering value, as evidenced by the fact that Weis Markets saw its comparable store sales excluding fuel increase by 2.3% in Q2 2025 year-over-year. Furthermore, the company is making strategic price investments in a market where customers are cautious about spending.

The omnichannel offering is substantial, with the 'Weis 2 Go Online' service available at 191 locations as of the first quarter of 2025. This digital expansion complements the in-store experience, ensuring the value proposition follows the customer across channels.

Finance: review Q3 2025 gross profit margin against Q3 2024 by Monday.

Weis Markets, Inc. (WMK) - Canvas Business Model: Customer Relationships

Loyalty marketing rewards program for customer retention and engagement

Weis Markets, Inc. leverages its loyalty program as a key driver for sales performance, with the program being cited as a primary factor in achieving adjusted net sales growth of 2.7% in Q1 2025. The strength of customer engagement is also reflected in comparable store sales growth, which increased 2.5% year-over-year (excluding fuel) for the third quarter ended September 27, 2025. On a two-year stacked basis, comparable store sales excluding fuel grew 5.5% in Q3 2025. Industry-wide, 85% of consumers report being more likely to continue shopping with a brand that offers a loyalty program, and members of such programs generate 12-18% more incremental revenue growth annually than non-members. Furthermore, 56% of customers state they shop more frequently with a brand offering personalized offers.

The relationship is supported by the following metrics:

• Q1 2025 Net Sales: $1.20 billion.
• Q3 2025 Net Sales: $1.24 billion.
• Q3 2025 Comparable Store Sales (Excluding Fuel) YoY Growth: 2.5%.
• Average Annual Activity Rate Across Loyalty Programs (Industry): 59%.

Transactional relationship at the point of sale (POS)

The direct transactional relationship occurs across the 201 stores Weis Markets, Inc. operated as of the third quarter of fiscal year 2025. The company's third quarter net sales totaled $1.24 billion for the 13-week period ended September 27, 2025. The year-to-date net sales for the 39-week period ended September 27, 2025, reached $3.66 billion. The company maintains a consistent shareholder return, declaring a quarterly cash dividend of $0.34 per share in July 2025.

Metric	Value (Q3 2025)	Context
Total Stores Operated	201	As of September 27, 2025.
Quarterly Net Sales	$1.24 billion	13 weeks ended September 27, 2025.
Year-to-Date Net Sales	$3.66 billion	39 weeks ended September 27, 2025.
Quarterly Dividend Declared	$0.34 per share	Declared July 17, 2025.

Self-service options via self-checkout and online platforms

Weis Markets, Inc. has invested in self-service technology across its footprint. As of December 2025, the Toshiba ELERA Security Suite was deployed across self-checkout lanes in all 199 Weis locations. Customer adoption of advanced self-checkout features is high, with over 94% of customers selecting to use produce recognition at the self-checkout kiosks. For digital convenience, the 'Weis 2 Go Online' service was expanded to 191 store locations by the first quarter of 2025, supporting online ordering, delivery, and pickup options.

The adoption and technology deployment statistics are detailed below:

• Self-Checkout Deployment Coverage: 199 locations.
• Produce Recognition Usage at Self-Checkout: Over 94%.
• 'Weis 2 Go Online' Store Coverage (Q1 2025): 191 locations.
• US Self-checkout Systems Market Value (2025 Estimate): $1.5 billion.

Community involvement and local charitable initiatives

Community engagement is a stated focus, with Weis Markets, Inc. generating significant funds through customer and corporate contributions. In 2023, the company raised and donated more than $2 million in the communities it serves. The 18th annual Fight Hunger program in November 2025 resulted in a total donation of $555,000 to 18 food banks and pantries. This included a specific $150,000 contribution to the Central Pennsylvania Food Bank and $110,000 to the Maryland Food Bank. The Weis 4 School program for the 2024-2025 cycle involved more than 700 schools and was projected to generate $500,000 in total donations. Furthermore, the annual Life is Why campaign supporting the American Heart Association generated $140,000 in donations in February 2025, raised across the company's 198 stores at that time, bringing the seven-year total for that partnership to over $1.5 million.

Key charitable giving amounts from 2023 and 2025 include:

Initiative	Amount/Scope	Year/Period
Total Charitable Giving	More than $2 million	2023
Fight Hunger Program Donation	$555,000	November 2025
Central PA Food Bank Donation (part of Fight Hunger)	$150,000	November 2025
Weis 4 School Projected Donations	$500,000	2024-2025 Cycle
American Heart Association Donation	$140,000	February 2025
American Heart Association 7-Year Total	More than $1.5 million	Cumulative

Finance: review Q4 2025 cash flow projections by end of next week.

Weis Markets, Inc. (WMK) - Canvas Business Model: Channels

You're looking at how Weis Markets, Inc. gets its products and services into the hands of its Mid-Atlantic customers as of late 2025. It's a classic brick-and-mortar play, but with clear digital extensions built right on top of that physical base.

Physical supermarket stores (the primary channel)

The core of the business remains the physical store footprint. As of the second quarter of 2025, Weis Markets, Inc. operated 199 stores across its operating states, up from 198 stores reported in the first quarter of 2025. This network serves as the main point of transaction and service delivery. These stores are the foundation supporting the other channels, like the fuel centers and online pickup points.

Here's a snapshot of the physical footprint and related performance metrics from the first half of 2025:

Metric	Value (As of Q2 2025)	Context/Period
Total Operating Stores	199	August 2025
Net Sales and Other Revenue	$2.42 billion	Year-to-Date (26 weeks ended June 28, 2025)
Comparable Store Sales (Excluding Fuel)	2.3% increase	Second Quarter 2025 Year-over-Year
Planned New Store Openings in 2025	Four	Expected openings, first since 2022

'Weis 2 Go Online' for digital ordering, curbside pickup, and home delivery

Weis Markets, Inc. actively pushes its omnichannel capabilities through the 'Weis 2 Go Online' service. This channel directly addresses the need for convenience outside of traditional in-store shopping hours. By the first quarter of 2025, this digital ordering, pickup, and delivery service had expanded its reach significantly.

The service availability metrics show a clear investment in digital access:

• The 'Weis 2 Go Online' service was expanded to 191 store locations as of Q1 2025.
• This digital rollout supports the company's overall omnichannel strategies.

In-store pharmacies and fuel centers at select locations

The integration of pharmacies and fuel centers within the supermarket property adds tangible value propositions, drawing customers for one-stop shopping trips. The fuel centers, branded as Gas N' Go, are a key part of this strategy, often tied into the loyalty program for immediate savings.

Expansion efforts for these ancillary services are ongoing:

• Weis Markets planned to open five new fuel centers in 2025.
• New stores planned for 2025 are designed to feature new amenities, including fuel centers.
• As of November 15, 2025, there was an announcement to add a gas station to the Lititz grocery store.
• Pharmacies are a standard feature in many locations, with specific store data showing pharmacy departments exist in locations like Philipsburg, PA.

Mobile application for digital coupons and loyalty program access

The mobile application serves as the digital interface for the Weis Rewards loyalty program, which directly influences in-store and fuel purchases. The technology infrastructure supporting the customer experience is also being upgraded across the entire fleet.

Key data points related to the app and loyalty integration include:

• The loyalty marketing rewards program saw an increased tempo in Q1 2025.
• Customers can redeem their Weis Reward points for fuel discounts, saving $0.10 per gallon for every 100 points redeemed.
• The company implemented the ELERA Security Suite across self-checkout lanes in all 199 Weis locations.
• Customer adoption of the app-enabled self-checkout feature, Produce Recognition, is high, with over 94% selecting to use it.

Weis Markets, Inc. (WMK) - Canvas Business Model: Customer Segments

You're looking at the core customer groups Weis Markets, Inc. serves across its Mid-Atlantic and Eastern Seaboard footprint. These segments drive the $3.66 billion in net sales and other revenue achieved year-to-date through September 27, 2025.

Budget Shoppers seeking competitive prices and weekly deals

This group is highly responsive to value propositions, which is reflected in the company's focus on price investments. The success in attracting these shoppers is evidenced by the year-to-date comparable store sales excluding fuel increasing 1.9% over the prior year period ending September 27, 2025.

Weis Markets, Inc. uses specific strategies to capture this segment:

• Accelerated loyalty marketing rewards program.
• Price-competitive strategies across grocery categories.
• Use of private-label brands like Weis Quality.

Busy Families valuing convenience and omnichannel options

For families juggling schedules, convenience is key, and Weis Markets, Inc. has pushed its digital capabilities to meet this need. As of the first quarter of 2025, the company expanded its 'Weis 2 Go Online' service to 191 store locations, offering online ordering, delivery, and pickup options.

The overall customer engagement suggests these convenience options are working, as third quarter 2025 comparable store sales excluding fuel increased 2.5% year-over-year.

Health-Conscious Consumers looking for fresh, organic, and wellness products

This segment looks beyond basic groceries for specific quality indicators. Weis Markets, Inc. supports this demand by offering fresh produce, meat, seafood, bakery items, and pharmacy services in many locations.

The product mix tailored for wellness includes private-label brands such as Weis Organics, which complements national brands.

Regional customers in Pennsylvania, Maryland, New Jersey, New York, Delaware, West Virginia, and Virginia

Weis Markets, Inc. is fundamentally a regional player, with its store base heavily concentrated in a few key states. As of November 15, 2025, the company operated 204 stores in total across its service area. The distribution of these locations dictates where the majority of its customer base resides.

Here's the breakdown of store concentration across the primary operating regions:

State/Region	Number of Stores (as of Nov 2025)	Percentage of Total Stores
Pennsylvania	121	59%
Maryland	52	25%
Virginia	9	4%
New York, New Jersey, Delaware, West Virginia	Remaining Stores	Remaining Percentage

The third quarter 2025 net sales reached $1.24 billion, showing continued activity within these established trade areas.

Weis Markets, Inc. (WMK) - Canvas Business Model: Cost Structure

You're looking at the core expenses that keep the lights on and the shelves stocked at Weis Markets, Inc. (WMK). For a grocer, this structure is dominated by the cost of the product itself, followed closely by the people who sell it.

Cost of Goods Sold (COGS) for inventory is the single largest drain on revenue. Weis Markets, Inc. has maintained a Gross Margin in the expected range, with the Trailing Twelve Months (TTM) Gross Margin as of September 30, 2025, reported at 25.16%. This means for every dollar of sales, about 75 cents goes to the supplier or manufacturer. The cost structure is highly sensitive to product cost inflation, as noted by management navigating these trends in 2024.

The company self-distributes about 53% of its product using its own fleet, which helps manage logistics costs, but the remaining portion relies on direct store vendors and regional wholesalers. Weis Markets, Inc. also operates three manufacturing facilities for items like milk and fresh meat, which directly impacts COGS.

Here's a look at the key financial components based on the latest reported figures:

Cost Component	Period/Basis	Amount/Percentage
Net Sales Revenue	Fiscal Year Ended December 28, 2024	$4.77 billion
Gross Profit on Sales	Fiscal Quarter Ended September 2025	$308.69 million
Cost of Sales (Implied COGS)	Fiscal Quarter Ended September 2025	$1.24 billion
Operating Expenses (Total)	Fiscal Quarter Ended September 2025	$1.34 billion
Selling and Administration Expenses	Fiscal Quarter Ended September 2025	$284.9 million

Significant operating expenses for store labor and associate investments are the next major category. Employee expenses, covering wages, employer-paid taxes, health care benefits, and retirement plans, are substantial. For the 39-week period ended September 28, 2024, these costs comprised approximately 60.4% of the total Operating, general and administrative expenses. Weis Markets, Inc. employs approximately 22,000 full-time and part-time associates, with about 94% paid an hourly wage. Direct store labor, as a percent of sales, increased by 0.2% in 2024 compared to 2023, reflecting increased wage expenses for hourly staff. The company made increased investments in associates as a strategic imperative.

Capital expenditures for new store construction and remodels represent a commitment to modernizing and expanding the footprint. In fiscal year 2024, Weis Markets, Inc. completed 12 major store development projects and began construction on four new stores in growing markets, while also acquiring and converting two stores. Generally, about 15% to 20% of the capital expenditure budget is allocated specifically to store remodels, with the remainder going toward supply chain, technology, and other in-store projects.

Technology investments for e-commerce and loss prevention systems are a growing part of the cost base, aimed at efficiency. In fiscal year 2024, e-commerce sales saw significant growth, increasing by 46 percent for the year. Depreciation and amortization expense charged to Operating, general and administrative expenses was $25.8 million, or 2.2% of net sales, for the 13-week period ended September 28, 2024.

Marketing and loyalty program costs (price investments) are essential for driving traffic and competing on price. Weis Markets, Inc. mentioned sustained price investments and disciplined advertising and loyalty marketing programs as factors helping achieve 2024 results. Specifically, in the second quarter of 2024, the company increased its price investments by lowering prices on 600 high-demand dairy items as part of its Low, Low, Price program expansion. The Weis Rewards loyalty program was also noted as receiving continued investment, offering expanded fuel and retail product savings.

• The company operates 196 stores across Pennsylvania and surrounding states as of mid-2024.
• The Weis family currently owns approximately 65% of the outstanding shares.
• Quarterly cash dividends were maintained at $0.34 per share in May and July 2024.

Weis Markets, Inc. (WMK) - Canvas Business Model: Revenue Streams

The total revenue picture for Weis Markets, Inc. as of late 2025 shows a significant base from its core operations. Total Net Sales and other revenue reached $3.66 billion for the 39-week year-to-date period ended September 27, 2025.

To give you a clearer picture of the revenue composition, here is the breakdown from the first quarter of 2025, which totaled $1.20 billion in net sales and other revenue.

Revenue Category	Q1 2025 Amount (in millions)
Core Grocery Sales	$993.10
Pharmacy Sales	$148.09
Fuel Sales	$53.49
Manufacturing Revenue	$2.12

The core grocery sales represent the bulk of the business, encompassing fresh items, packaged goods, and private label products. Pharmacy sales contributed $148.09 million in Q1 2025.

Weis Markets, Inc. also generates revenue through its digital channels. The company expanded its 'Weis 2 Go Online' service to 191 store locations, supporting online ordering, pickup, and delivery options.

The primary revenue streams are clearly defined by category:

• Core grocery sales (fresh, packaged goods, private label)
• Pharmacy sales
• Fuel sales from in-store fuel centers
• Manufacturing revenue
• Online sales via the 'Weis 2 Go Online' service

The fuel segment added $53.49 million in revenue during the first quarter of 2025. It's defintely important to track these ancillary streams alongside the main grocery take.